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10 Questions to Ask When Planning a Press Release

July 2020, Issue #2

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July 2020 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
10 Questions to Ask When Planning a Press Release
Image by Gerd Altmann from Pixabay
News releases may have evolved, but they remain a core public relations tool for businesses of all sizes. Answering these questions will help you produce effective and successful press releases that deliver measurable public relations results. Read More »

How PR Pros Can Overcome Media Paywall Problems
Image by Shon Ejai from Pixabay
The increasing number of mandatory paid subscriptions for digital publications creates dilemmas for public relations and PR measurement. Nonetheless, media mentions in articles behind paywalls still offer great PR value. Read More »
PR Implications of Instagrams Growing Popularity for News Consumption
Image by kalhh from Pixabay
The growing popularity of Instagram for news consumption creates both new opportunities and risks for brands. Those potential rewards and dangers underscore the need to monitor brand mentions and other keywords on Instagram. Read More »
Journalists Embrace TikTok — Opportunities for PR?
Photo by Kon Karampelas on Unsplash
As more journalists build large followings and engage with young audiences on TikTok, public relations professionals may wish to take a closer look at the video-sharing social media app. Read More »
Why PR Must Advocate for and Commit to Corporate Social Responsibility
Image by Heather Paque from Pixabay
Research reveals a clear connection between corporate social responsibility (CSR) and superior financial performance. That places the onus on PR teams to advance and publicize their company's corporate giving and other social responsibility programs. Read More »
Why Brands Must Pressure Social Networks to Combat Hate Speech
Image by Gerd Altmann from Pixabay
Social media networks are finally taking steps to remove hate speech from their platforms. If public pressure on them to stop hate speech continues, social media may become safer for consumers and more valuable for brands. Read More »
Last Weeks Articles
How Nonprofits Can Glean Greater Value from Social Media Measurement
Social media monitoring and measurement helps nonprofits boost donations, recruit volunteers and fulfill their missions. Just as importantly, media analytics can determine marketing ROI and show if nonprofits meet their marketing and PR goals. Read More »
Who Should Meet the Press During a PR Crisis?
Image by Mohamed Hassan from Pixabay
Selecting a company spokesperson is one of the crucial decisions during a PR crisis, yet there's no consensus on who should meet the press during a communications crisis. Arthur Solomon's rules of thumb can help guide organizations in crisis. Read More »

12 Do's and Don'ts of Blogger Outreach for Public Relations

How Communications Professionals Can Boost Sense of Purpose in Work-from-Home Setting

How Brands Annoy People on Social Media

Recommended Reading
New York
Harvard Business Review
Harvard Business Review
From the Archives
Conferences and Webinars
Webinar: Content After the Apocalypse, July 21 at 2 p.m. Eastern time. Sponsored by MarketingProfs. Free.
Webinar: Doubleheader Event: Customer Empathy, July 30 at 2 p.m. Eastern time. Sponsored by UserTesting. Free.
Webinar: How to do More with Less: A Holistic Approach to PR Aug. 18 at 1 p.m. Eastern time. Presented by PR News. Free.
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Executive Communications Manager - Citrix, Raleigh, NC
Vice President, Communications - USOPC, Colorado Springs, CO
Manager, Global Communications Strategy and Campaigns - McDonald's, Chicago, IL
Senior Manager - Corporate Communications - Qurate, West Chester, PA
Communications & PR - NBA G League Professional Path Team - NBA, Secaucus, NJ
Manager, Public Relations - Nintendo, Redwood City, CA
Director of Marketing and Communications - International Society for Heart and Lung Transplantation, Chicago, IL
Marketing Positions
Director of Social Media - M&T Bank, New York, NY
Senior Director, Global Product Marketing - Visa, Foster City, CA
Sr. Product Marketing Manager - T-Mobile, Bellevue, WA
Sr Product Marketing Manager - Splunk, San Francisco, CA
Athletics Social Media Manager - Lamar University, Beaumont, TX
Manager, Social Media - ViacomCBS, New York, NY
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Quote of the Week
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"There comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must take it because conscience tells him it is right."
Martin Luther King Jr.
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Gizmo of the Week
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Book one-on-one video calls with influencers and experts.
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Factoids of the Week
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81% of consumers are more likely to purchase from corporations with active year-round philanthropic efforts, as opposed to only in times of need. (Aflac)Tweet this!
47% of Americans get news from social media, 60% watch television news. (Reuters Digital News Report)Tweet this!
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