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Media Measurement News Library

The Powerful Business Benefits of Integrated Analytics for PR and Marketing

July 2018, Issue #3

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July 2018 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
The Powerful Business Benefits of Integrated Analytics for PR and Marketing
As more organizations integrate PR, marketing and other communications functions, a dashboard that integrates metrics from all communications efforts can identify winning tactics and show how PR, marketing and social media activities improve ROI. Read More »

5 Ways Artificial Intelligence Can Assist PR Writers
Image source: Delgrosso via Flickr
Artificial intelligence can help public relations professionals complete writing-related tasks. Instead of worrying if AI will take their jobs, PR pros can explore how the technology can help them do some mundane tasks faster and more efficiently. Read More »
Time to Re-Evaluate Social Media ROI
Determining the ROI of social media remains challenging. Truth be told, ROI may not be the best metric to assess social media marketing. Marketers can better demonstrate the value of social media by employing social media monitoring and measurement tools with alternative metrics that produce greater insight into the impact of social media activities. Read More »
Californias Online Privacy Act: What Marketers Need to Know
California's new online privacy act impacts companies nationwide. Legal and digital marketing experts urge organizations to start studying how to comply with the new law. Read More »
8 Tips for Marketers Using Instagram's New IGTV
Only a few weeks after Instagram introduced long-form video app IGTV digital marketing experts are describing best practices for longer videos on the social media app. Read More »
How Brand Journalism Can Change Consumer Opinion and Lift Corporate Reputation
Photo source: Duke Energy
More organizations have turned to brand journalism to improve their reputations, engage customers and gain positive media mentions. Non-promotional content that educates consumers and aligns with their interests and values can produce benefits that promotional content cannot. Read More »
Most Viewed from Previous Issues
7 Tips to Assure Clean Data for PR Measurement
Dirty data can produce embarrassingly inaccurate findings and wreck PR measurement. These recommendations from PR measurement experts will help you collect and maintain clean data on media mentions. Read More »
10 Simple Ways to Greatly Improve Your PR Measurement
PR pros will face growing pressure in 2018 to prove how their efforts contribute to the organization's sales funnel and bottom line. These recommendations from experts can help overcome PR measurement challenges and gain the full benefits of media analytics. Read More »
Other Articles to Help You
Hugo Cukurs
The New York Times
Harvard Business Review
The New York Times
From the Archives
Conferences and Webinars
Conference: The Writing for PR and Corporate Communications Conference, Aug. 1 to 2 in Boston. Standard price $1,095. Sponsored by Ragan.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Conference: Content Marketing World, Sept. 4 to 7 in Cleveland, OH. Presented by the Content Marketing Institute. All-access pass $2,499 onsite
Conference: Inbound 2018, Sept 4 to 7 in Boston. Presented by HubSpot. All-access pass $1,299
Conference: Digital & Content Marketing Summit, Sept. 12 to 13 in San Francisco. Presented by Innovation Enterprise. All-access pass $2,095.
Conference: Digital & Content Marketing Summit - San Francisco, Sept. 13 to 14 in San Francisco. Early bird all-access pass $1,495. Hosted by Innovation Enterprise.
Conference: MarTech, Oct. 1 to 3 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access pass: $2,045 onsite.
Conference: PRSA National Conference, Oct. 5-9, Austin, TX.
Conference: Search Summit, Oct. 19 in New York Cite. Presented by ClickZ and Search Engine Watch. Full rate $1,195.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Communications Professional - ACES, North Haven, CT
Director of Communications - Media Relations - American Heart Association, Houston, TX
Communications Specialist - Smithsonian Institution, Washington, DC
Communications Manager - MSRB, Washington, DC
Sr. Communications Specialist - The Air Line Pilots Association, Int'l, Rosemont, IL
Public Relations & Communications Manager - Loggerhead Marinelife Center, Juno Beach, FL
Media Relations Manager - Physicians for Social Responsibility, Washington, DC
Marketing Positions
Assistant Director of Digital Media - Indiana University, Bloomington, IN
Senior Social Media Specialist - California Earthquake Authority, Sacramento, CA
Digital Marketing Manager - Citizens United for Research in Epilepsy, Chicago, IL
Digital Content Manager - Ford's Theatre Society, Washington, DC
Social Media Manager - BEETS MEDIA, Oklahoma City, OK
Digital Marketing Coordinator - Ocean Partners Hospitality, Cocoa Beach, FL
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Factoids of the Week
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80% of social media marketers say increasing brand awareness is their primary goal. (Sprout Social)Tweet this!
Writers face only a 3.8% chance of being supplanted by automation. (NPR)Tweet this!
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fake news monitoring service
Ted Talks of the Week
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Everyday Leadership
Drew Dudley
Leadership Educator
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download your free guidebook now!
Quote of the Week
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"You will never reach your destination if you stop and throw stones at every dog that barks."
Winston S. Churchill
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Quote of the Week
Gizmo of the Week
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Streamline the way your team creates, sends, and tracks sales documents so you can close more deals, faster. Read More »
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