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Media Measurement News Library

Advantages of Social Media Listening for Market Research

July 2020, Issue #3

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July 2020 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
Advantages of Social Media Listening for Market Research
Image by Mediamodifier from Pixabay
Social media monitoring and measurement can produce market research that is more accurate, faster and less expensive than traditional research methods. These recommendations can help companies effectively apply social listening to enhance market research. Read More »

10 Tips for Healthcare PR to Shine in the Covid-19 Spotlight
Image by Angelo Esslinger from Pixabay
Healthcare PR has never been more crucial. Demand for information about Covid-19 is intense. Healthcare PR faces special challenges due to the complexity of medical care, pervasive regulations, and sensitivity about personal information. Read More »
How SEO Can Help Manage Online Brand Reputation
Image by Simon Steinberger from Pixabay
SEO and online reputation management can drive favorable content to the top of search results and bury negative content. It's essential to monitor your brand, create controllable web properties, and generate favorable content in owned, earned and social media. Read More »
Brands Eye Influencer Marketing as a Vital Post-Covid-19 Strategy
Photo by Mateus Campos Felipe on Unsplash
Influencer marketing is holding its own as a PR and marketing strategy. As the economy reopens, influencers will provide an even more effective way to build awareness and drive sales, new research shows. Read More »
Survey: Covid-19 Prompts Budget, Pitching & Stress Issues for PR Pros
Image by Jan Vašek from Pixabay
PR pros feel stressed as they grapple with budget reductions and media pitching challenges created by Covid-19. Pressure to link media pitches to the virus, especially if the connection feels forced, may contribute to the growing stress. Read More »
Barcelona Principles 3.0 Update & Strengthen Communications Measurement Standards
Image by Gerd Altmann from Pixabay
By following the updated guidelines, PR and corporate communications professionals can improve their measurement practices and increase their influence in corporate board rooms. Read More »
Last Weeks Articles
10 Questions to Ask When Planning a Press Release
Image by Gerd Altmann from Pixabay
News releases may have evolved, but they remain a core public relations tool for businesses of all sizes. Answering these questions will help you produce effective and successful press releases that deliver measurable public relations results. Read More »
How PR Pros Can Overcome Media Paywall Problems
Image by Shon Ejai from Pixabay
The increasing number of mandatory paid subscriptions for digital publications creates dilemmas for public relations and PR measurement. Nonetheless, media mentions in articles behind paywalls still offer great PR value. Read More »

PR Implications of Instagram's Growing Popularity for News Consumption

Journalists Embrace TikTok - Opportunities for PR?

Why PR Must Advocate for and Commit to Corporate Social Responsibility

Why Brands Must Pressure Social Networks to Combat Hate Speech

Recommended Reading
Chartered Institute of Public Relations
Aura PR
PR Resolution
Harvard Business Review
Nieman Lab
Fast Company
New York University
From the Archives
Conferences and Webinars
Webinar: Content After the Apocalypse, July 21 at 2 p.m. Eastern time. Sponsored by MarketingProfs. Free.
Webinar: Doubleheader Event: Customer Empathy, July 30 at 2 p.m. Eastern time. Sponsored by UserTesting. Free.
Webinar: How to do More with Less: A Holistic Approach to PR Aug. 18 at 1 p.m. Eastern time. Presented by PR News. Free.
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Manager - University of Denver, Denver, CO
Corporate Communications & PR Manager - Advanced Auto Parts, Raleigh, NC
Communications Manager - Northrop Grumman, Melbourne, FL
Director, Global Communications & Public Affairs - Johnson & Johnson, Jacksonville, FL
Associate Vice President & Communications and Marketing - University of North Texas System, Fort Worth, TX
Communications Public Affairs Manager - Council of State Governments, New York, NY
National Director, Public Affairs - Amnesty International, New York, NY
Communications Director - Potomac Institute for Policy Studies, Arlington, VA
Marketing Positions
Head of Global Business Marketing - Pinterest, San Francisco, CA
Executive Director - Strategic Marketing - Stephen F. Austin State University, Austin, TX
Director, Content Strategy- Kate Spade, New York, NY
Multicultural Marketing Director - Penguin Random House, New York, NY
Director, Digital Strategy - L'Oreal, New York, NY
Director, Content and Digital Marketing - ANA, New York, NY
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Factoids of the Week
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78% of PR pitches related to Covid-19 were effective, compared to 33% of pitches not referencing the virus. (BuzzStream and Fractl)Tweet this!
67% of marketers said their digital marketing budgets have decreased; only 41% said the same for their influencer marketing budgets. (Linqia)Tweet this!
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Quote of the Week
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"If civic responsibility isn't enough of a reason, economic incentives also demand that companies act as proactive democratic citizens."
Daniel Dobrygowski
Harvard Business Review
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Gizmo of the Week
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