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The New Super Influencers on Social Media: Animals

July 2017, Issue #4

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July 2017 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
The New Super Influencers on Social Media: Animals
Image source: HubSpot
More brands realize that animals can be superb social media influencers. Dogs, cats and more exotic animals enjoy a natural charisma that attracts followers and gains outsized engagement. Read More »

Is PR Failing to Embrace New Technologies?
Some PR veterans say PR pros cling to obsolete practices and outdated tools. Others believe the profession has largely transitioned to a new digital environment, although room for improvement remains. Read More »
How to Extract the Most Value from Online Reviews
Online reviews significantly impact sales, but amassing large numbers of complimentary reviews is a mistaken strategy. Establishing credibility is crucial to gain benefits from reviews. Read More »
Artificial Intelligence Writes News Articles - What's the Impact on PR & Marketing?
Google's investment in an artificial intelligence project to produce news stories holds important implications for marketing and public relations. Business communicators will learn how artificial intelligence can best be applied in various aspects of corporate communications. Read More »
Avoiding the Surprising List of Banned Instagram Hashtags
Instagram's aggressive efforts to ban and restrict hashtags can sink marketing campaigns of even the most upstanding marketers. Its list of banned terms is long, inexplicable and constantly changing. Read More »
How to Use Twitter Moments for PR & Marketing
Twitter Moments can offer powerful marketing and storytelling possibilities. Sophisticated PR and marketing professionals and leading brands continue to experiment with the relatively new feature. Read More »
Most Viewed from Previous Issues
Social Media Listening: How PR Firms Satisfy Clients
Social media monitoring is a critical factor in determining corporate executives' satisfaction with their PR firms, new research reveals. PR firms that work with sophisticated media measurement services gain a competitive advantage and are better able to retain clients and attract new ones. Read More »
New Social Media Marketing Problem: Fake Influencer Scams
Brands can be cheated by fake social media influencers. It's essential for PR and marketing pros to know how to spot the imposters and identify social media users who can truly influencer customers' purchase decisions. Read More »
Other Articles to Help You
Advertising Age
The Hartford
The Washington Post
Columbia Journalism Review
Farnam Street
Conferences and Webinars
Webinar: Data Journalism for Communicators, July 27 at 12 p.m. Eastern time. Presented by Holtz Communication + Technology. $89.
Webinar: Turn Your Leaders into Influencers, July 27 at 2 p.m. Eastern. Free.
Webinar: The Magic of RPIE (Research, Planning, Implementation & Evaluation), Aug. 1 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Webinar: 5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground, Sponsored by the PRSA. Free for members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Conference: Global PR Summit Canada, Nov. 20-12 in Toronto, Canada. Organized by P World. $1,250 before Sept. 1.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Specialist - Duke University, Durham, NC
Communications Coordinator - Indiana University, Bloomington, IN
Manager, PR and Communications - Volkswagen, Herndon, VA
Director of Communications - Children's Trust, Boston, MA
Associate Manager, Public Affairs - National Trust for Historic Preservation, Washington, DC
Media Relations Officer - National Academies of Sciences, Engineering & Medicine, Washington, DC
Marketing Positions
Marketing Managing Editor - International Association of Privacy Professionals, Portsmouth, NH
Digital Marketing Specialist - Clarke Schools for Hearing and Speech, Northampton, MA
Marketing and Communications Associate - Bay Area Discovery Museum, Sausalito, CA
Marketing Analyst -, New York, NY
Senior Digital Marketing Analyst - INTO Digital Marketing, Indianapolis, IN
Social Media Manager - Museum of The City of New York, New York, NY
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Quote of the Week
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"If you want to win hearts and minds, you have to lead with your heart as well as your mind."
Sheryl Sandberg
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Quote of the Week
Factoids of the Week
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Reviews for lower-priced items increased conversions by 190%, compared to 380% of higher-priced items. (Spiegel Research Center)Tweet this!
More than 80% of Twitter users view tweets on mobile devices. (Twitter)Tweet this!
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Ted Talks of the Week
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The Human Insights Missing from Data
Tricia Wang
Technology ethnographer
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Gizmo of the Week
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Leave Your Note Pad Behind. Record, transcribe and search important conversations like user interviews, meetings, lectures and video calls. Read More »
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