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How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?

July 2018, Issue #4

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July 2018 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?
Sure, many companies use social media measurement to gauge consumer sentiment, but - marketers beware — sentiment toward brands on social media is often not the same as offline or overall sentiment. Experts recommend marketers augment social media analytics with traditional marketing research that measures offline sentiment. Read More »

5 Lessons from the Papa Johns PR Crisis
Papa John's recent PR crisis offers several reputation management lessons, including the danger of tying a brand's PR and marketing to a single executive or celebrity spokesperson. Read More »
9 Essential Elements of Legal Contracts with Marketing Influencers
As influencer marketing has matured into the marketing mainstream, legal concerns have grown. Brands can protect themselves against rogue behavior and other risks by including special clauses in contacts with influencers. Read More »
PR Procedures for Responding to a Data Breach
Data breaches remain an on-going threat. It's essential for corporate communications teams to prepare contingency PR plans for a breach. Restoring trust requires swift response, taking responsibility and explaining how the organization will prevent future breaches. Read More »
The Powerful Business Benefits of Integrated Analytics for PR and Marketing
As more organizations integrate PR, marketing and other communications functions, a dashboard that incorporates metrics from all communications efforts can identify winning tactics and show how PR, marketing and social media activities improve ROI. Read More »
5 Ways Artificial Intelligence Can Assist PR Writers
Artificial intelligence can help public relations professionals complete writing-related tasks. Instead of worrying if AI will take their jobs, PR pros can explore how the technology can help them do some mundane tasks more efficiently. Read More »
Most Viewed from Previous Issues
7 Tips to Assure Clean Data for PR Measurement
Dirty data can produce embarrassingly inaccurate findings and wreck PR measurement. These recommendations from PR measurement experts will help you collect and maintain clean data on media mentions. Read More »
10 Simple Ways to Greatly Improve Your PR Measurement
PR pros face growing pressure to prove how their efforts contribute to the organization's sales funnel and bottom line. These recommendations from experts can help overcome PR measurement challenges and gain the full benefits of media analytics. Read More »
Other Articles to Help You
Fast Company
Know Your Company Blog
Harvard Business Reviews
Search Engine Land
From the Archives
Conferences and Webinars
Conference: The Writing for PR and Corporate Communications Conference, Aug. 1 to 2 in Boston. Standard price $1,095. Sponsored by Ragan.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Conference: Content Marketing World, Sept. 4 to 7 in Cleveland, OH. Presented by the Content Marketing Institute. All-access pass $2,499 onsite
Conference: Inbound 2018, Sept 4 to 7 in Boston. Presented by HubSpot. All-access pass $1,299
Conference: Strategic Communication & Research Conference, Sept. 12-13 in Atlanta, GA. Presented by the Institute for Public Relations and Prime Research. Early-bird registration: $799.
Conference: Digital & Content Marketing Summit, Sept. 12 to 13 in San Francisco. Presented by Innovation Enterprise. All-access pass $2,095.
Conference: Digital & Content Marketing Summit - San Francisco, Sept. 13 to 14 in San Francisco. Early bird all-access pass $1,495. Hosted by Innovation Enterprise.
Conference: MarTech, Oct. 1 to 3 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access pass: $2,045 onsite.
Conference: PRSA National Conference, Oct. 5-9, Austin, TX.
Conference: Search Summit, Oct. 19 in New York Cite. Presented by ClickZ and Search Engine Watch. Full rate $1,195.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Manager - Evergreen State College, Olympia, WA
Media Relations Specialist - University of Nevada, Las Vegas, NV
Assistant Director of Communications - Coalition Against Insurance Fraud, Washington, DC
Press Secretary for Science - The Smithsonian Institution, Washington, DC
Media Relations Specialist - Fred Hutchinson Cancer Research Center, Seattle, WA
Communications Manager - Monterey County Convention and Visitors Bureau, Monterey, CA
Marketing Positions
Marketing and Communications Specialist - Big Brother Big Sister Massachusetts Bay, Boston, MA
Marketing Coordinator - Baltimore Humane Society, Reisterstown, MD
Communications Director - Western Organization of Resource Councils, Billings, MT
Marketing Manager - KNB Communications, Stamford, CT
Digital Media Content Mgr. - Protective Life Corporation, Birmingham, AL
Social Media Reputation Manager- Elavon, Inc., Atlanta, GA
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Gizmo of the Week
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Copyright Match tool

Find replicates of your YouTube content on other channels. Read More »
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download your free guidebook now!
Factoids of the Week
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Businesses that invest in social media ads are more than 2X as likely to say their social media marketing is "very effective." (Buffer)Tweet this!
59% of Americans who use social media agree that social customer service makes it easier to get answers and resolve consumer issues. (Hootsuite)Tweet this!
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Quote of the Week
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"Tell it early, tell it all, tell it yourself."
Lanny Davis
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Quote of the Week
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