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Media Measurement News Library

How to Invigorate PR Content with Anecdotes - 10 Practical Recommendations

July 2019, Issue #4

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July 2019 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
How to Invigorate PR Content with Anecdotes - 10 Practical Recommendations
Anecdotes can transform dull copy into captivating articles or presentations and transfix audiences. Because journalists often include the brief stories in their articles, anecdotes offer a powerful tool for obtaining publicity. Read More »

New Research: Whats the Most Credible Media Source?
Research shows consumers consider earned media more credible than advertising and other media sources. That doesn't mean PR should pursue only earned media. A multi-pronged media strategy works best. Read More »
Is an Influencer Marketing Bubble About to Burst?
Influencer marketing may soon fade away, experts warn, because it faces problems with fraud, trust and rising costs. People who claim to be influencers are losing the faith of both consumers and brands. Read More »
How to Use Emoji to Get Better PR and Marketing Results
Brands can employ emoji as powerful marketing and PR tools. However, the cute icons can also backfire if used improperly. Misunderstanding the symbols or overuse can lead to an embarrassing PR faux pas. Read More »
Whats the Best Way for PR Firms to Back Up Computers and Protect Data?
Experts tout the cloud as the ideal option for backing up data. At least some PR firms find online data storage attractive. However, the cloud has disadvantages and may not be the best choice for all organizations. Read More »
Last Weeks Articles
6 Ways PR Can Benefit Businesses During a Recession
With many prognosticators predicting a recession, many companies will slash PR spending. That could be a disastrous mistake, warn PR and business experts. Businesses that eliminate PR will likely slow or succumb. Those that maintain or increase PR spending will create an opportunity to seize share of voice and gain competitive advantage to maintain or increase sales growth. Read More »
7 Tips to Manage Summer Vacations of Communications Teams
Summer can place extra work and stress on communications personnel who cover job duties of colleagues on vacation. Advanced planning and organization can ease the stress and keep the team humming smoothly. Read More »

More DTC Brands Dump Online Advertising and Hike PR

How Firms Can Prepare for the Rising Wave of Employee Activism

Why Virtual Influencers Attract Brand Support

Instagram Engagement Declines: How Brands Can Boost Results

Recommended Reading
USA Today
Pew Research Center
Harvard Business Review
The New York Times
Harvard Business Review
Farnam Street
Harvard Business Review
Fast Company
From the Archives
Conferences and Webinars
Webinar: 2019 IPR Disinformation in Society, Aug. 1 at 4 p.m. Presented by the Institute for Public Relations.
Conference: Content Marketing World, Sept. 3 to 6 at the Huntington Convention Center of Cleveland, OH. Presented by the Content Marketing Institute. All-access regular rate: $2,399.
Conference: ANA Data & Measurement Conference, Sept. 9 to 11 at the Ritz-Carlton, Naples, FL. Sponsored by Google.
Webinar: Storytelling Summit for Marketers, Sept. 10, 17 and 24. Presented by MarketingProfs. $395.
Conference: MarTech, Sept. 16-18 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access passes $2,895 onsite.
Conference: Women in Communication Leadership Forum, Sept. 19-20 in Los Angeles. Presented by the USC Annenberg Center for Public Relations Annenberg School for Communication. $999-$1,200.
Conference: ANA Masters of Marketing Week, Oct. 2 to 5 in Orlando, FL. Presented by the ANA. $2,995 for nonmembers.
Conference: PRSA Tri-State Conference, Oct 16 at New York University, New York, NY. $199.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Social Media PR and Measurement Boot Camp, Oct. 24 in Phoenix, AZ. Presented by Ragan. Standard price: $945.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek
Conference: FIBEP World Media Intelligence Congress, Nov. 5-7 in Lima, Peru.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Manager, Public Relations - Spectrum, Stamford, CT
Director of Communications - Claremont Colleges Services, Claremont, CA
Media Relations and Communications Manager - University of Oregon, Eugene, OR
Strategic Communications Supervisor - Western Municipal Water District, Riverside, CA
Director, Public Relations & Marketing - AACSB International, Tampa, FL
Communications and Public Relations Director - National Health Foundation, Los Angeles, CA
Communications Specialist - Laborers' Health & Safety Fund of North America, Washington, DC
Marketing Positions
Marketing Manager - USO of Metropolitan Washington-Baltimore, Fort Myer, VA
Email Marketing Manager - Feeding America, Chicago, IL
Marketing Content Specialist - WealthVest, Bozeman, MT
Digital Marketing Analyst - Dana-Farber Cancer Institute, Brookline, MA
Digital Marketing Analyst - Klik Media, Arlington, VA
Digital Marketing Analyst - ROI Revolution, Raleigh, NC
Marketing Director - Open Networking Foundation, Menlo Park, CA
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Best Graduation Speeches
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Why Fear Doesn't Hold Me Back
Charlie Day
Television Actor
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Quote of the Week
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"A trustworthy press is the immune system of democracy."
Craig Newmark
     Founder, Craig's List
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download your free guidebook now!
Gizmo of the Week
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The zero-code membership platform to build websites, dashboards, web apps, and intranets. Read More
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Factoids of the Week
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65% of emoji users are more comfortable expressing their emotions through emoji than a phone call. (Adobe)Tweet this!
65% of businesses have lost their data due to human, hardware or software error. (TechRadar) Tweet this!
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