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Media Measurement News Library

10 Most Common Media Monitoring & Measurement Mistakes - and How to Fix Them

July 2020, Issue #4

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July 2020 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Our editors are on vacation this week. We have selected some popular posts from past newsletters.
Featured Post
10 Most Common Media Monitoring & Measurement Mistakes - and How to Fix Them
While media monitoring and measurement provides many benefits, common mistakes blunt its value. Fixing those prevalent errors unleashes its full power. Read More »

How PR & Marketing Work Better Together
With greater cooperation and enhanced measurement, marketing and PR can better demonstrate to management how both functions have helped the organization meet financial goals and improve corporate reputation. Read More »
7 Tips to Assure Clean Data for PR Measurement
Dirty data can produce useless findings and wreck PR measurement. Data can be irrelevant, misleading or plain wrong for a variety of reasons. Following these recommendations from PR measurement experts will help you collect and clean your data on media mentions. Read More »
Essential Steps to Prove PR Value
More than ever, corporate managers demand to know how PR contributed to business objectives. Agreeing on appropriate goals and metrics, careful research and selecting the right PR measurement tool help prove PR's case. Read More »
14 Tips to Improve Proofreading and Prevent Errors
Image source: Amazon
Proofreading is an indispensable public relations function. Without thorough proofreading, an embarrassing mistake will eventually end up in print or on a website. These tips and tools can improve your proofreading skills to prevent errors. Read More »
5 Ways to Avoid Saying No Comment to Reporters
Image source: Wikimedia Commons
PR pros almost universally view the phrase "no comment" as a media relations disaster. There are a number of effective ways to avoid saying "no comment" and at the same time satisfy the needs of the press. Read More »
Last Weeks Articles
Brands Eye Influencer Marketing as a Vital Post-Covid-19 Strategy
Photo by Mateus Campos Felipe on Unsplash
Influencer marketing is holding its own as a PR and marketing strategy. As the economy reopens, influencers will provide an even more effective way to build awareness and drive sales, new research shows. Read More »
Advantages of Social Media Listening for Market Research
Image by Mediamodifier from Pixabay
Social media monitoring and measurement can produce market research that is more accurate, faster and less expensive than traditional research methods. These recommendations can help companies effectively apply social listening to enhance market research. Read More »

10 Tips for Healthcare PR to Shine in the Covid-19 Spotlight

How SEO Can Help Manage Online Brand Reputation

Brands Eye Influencer Marketing as a Vital Post-Covid-19 Strategy

Barcelona Principles 3.0 Update & Strengthen Communications Measurement Standards

Recommended Reading
PR Resolution
Harvard Business Review
Challenger Grey & Christmas, Inc.
Kellogg Insight
From the Archives
Conferences and Webinars
Webinar: Doubleheader Event: Customer Empathy, July 30 at 2 p.m. Eastern time. Sponsored by UserTesting. Free.
Webinar: How to do More with Less: A Holistic Approach to PR Aug. 18 at 1 p.m. Eastern time. Presented by PR News. Free.
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Media Relations - UCLA Health, Los Angeles, CA
Senior Director, Strategic Communications - UNC, Charlotte, Charlotte, NC
Director, Executive Communications - Cisco, San Jose, CA
Associate Director, Digital Strategy - Ketchum, New York, Los Angeles, San Francisco
Senior Communications Specialist - Boston Children's Hospital, Boston, MA
Communications Specialist - City of Des Moines, Des Moines, IA
Communications Director - Washington Environmental Council, Seattle, WA
Director Corporate Communications - CME Group, Chicago, IL
Manager, Public Relations and Digital Communications - FreddieMac, McLean, VA
Corporate Communications Manager - McKesson, Dallas/Fort Worth, TX
Marketing Positions
Manager, Search Marketing - ThermoFisher Scientific, Carlsbad, CA
Creative Manager, Digital Marketing - Dick's Sporting Goods, Pittsburgh, PA
Senior Manager, Marketing Communications - Apple, Cupertino, CA
Executive Director, Global Product Marketing - Color - Estèe Lauder, New York, NY
Digital Marketing Director - BBC, New York
Influencer Campaign Manager - TikTok, New York
Manager of Digital Communications - Textron (Bell), Fort Worth, TX
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Gizmo of the Week
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Secures every password-protected entry point to your business.
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Download your Free Guidebook now!
Ted Talks of the Week
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How to Create Meaningful Connections while Apart
Zoom Presentation by Priya Parker
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Quote of the Week
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"When you see something that is not right, not fair, not just, you have to speak up. You have to say something; you have to do something."
Representative John Lewis
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