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Media Measurement News Library

Essential Steps to Prove PR Value

July 2018, Issue #5

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July 2018 Issue 5 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
Essential Steps to Prove PR Value
More than ever, corporate decision-makers demand to know how PR contributed to business results. PR pros who cannot prove how they helped meet the organization's goals risk getting walloped by budget reductions. Read More »

How Political Donations Create Increased Reputation & Business Risk
Companies face heightened reputation and business risks when their political spending and core values conflict, new research reveals. If companies contribute to political campaigns indirectly through trade groups and political action committees, media investigations may expose the donations and portray companies as hypocritical. Read More »
Google Introduces New Podcasting App - Implications for PR & Marketing
Google is placing greater emphasis on podcasts with its new podcasting app and improved search results for the audio programs. Canny PR and marketing departments will seize the new opportunities to create and distribute entertaining and educational podcasts that meet the needs of their prototypical customers. Read More »
8 Surefire Ways to Optimize Websites for Voice Search
As popularity of voice search explodes, digital marketers are scrambling to optimize their websites for voice search. Properly organizing and formatting website content for voice searches greatly increases likelihood of getting onto the first page of search results for your most important key words. Read More »
Twitter Reveals How Marketing & PR Agencies Can Improve Results on its Platform
Twitter's new ebook offers a wealth of information on how PR and marketing agencies can improve Twitter campaigns. Most businesses and individuals with a Twitter account can also benefit from its advice. Read More »
How B2B Marketers Win the Trade Show Wars
Image source: Charles & Hudson via Flickr
Trade shows offer exceptional opportunities to meet customers and journalists face to face. These recommendations can help marketing and public relations professionals get the best possible results from B2B conferences. Read More »
Most Viewed from Previous Issues
How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?
Sure, many companies use social media measurement to gauge consumer sentiment, but - marketers beware — sentiment toward brands on social media is often not the same as offline or overall sentiment. Experts recommend marketers augment social media analytics with traditional marketing research that measures offline sentiment. Read More »
9 Essential Elements of Legal Contracts with Marketing Influencers
As influencer marketing has matured into the marketing mainstream, legal concerns have grown. Brands can protect themselves against rogue behavior and other risks by including special clauses in contacts with influencers. Read More »
Other Articles to Help You
Chief Executive
PR Week
The Wall Street Journal
Harvard Business Review
From the Archives
Conferences and Webinars
Webinar: Google Tools for Communicators Virtual Summit, Aug. 3 from 12 to 3:30 p.m. Central time. Presented by PR Daily and the PRSA. Member price: $295.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News. $1,940 onsite.
Webinar: PR Measurement, Aug. 14, 12 to 3:30 Central time. Presented by Ragan. Insider price: $195.
Conference: Content Marketing World, Sept. 4 to 7 in Cleveland, OH. Presented by the Content Marketing Institute. All-access pass $2,499 onsite
Conference: Inbound 2018, Sept 4 to 7 in Boston. Presented by HubSpot. All-access pass $1,299
Conference: Strategic Communication & Research Conference, Sept. 12-13 in Atlanta, GA. Presented by the Institute for Public Relations and Prime Research. Early-bird registration: $799.
Conference: Digital & Content Marketing Summit, Sept. 12 to 13 in San Francisco. Presented by Innovation Enterprise. All-access pass $2,095.
Conference: Digital & Content Marketing Summit - San Francisco, Sept. 13 to 14 in San Francisco. Early bird all-access pass $1,495. Hosted by Innovation Enterprise.
Conference: MarTech, Oct. 1 to 3 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access pass: $2,045 onsite.
Conference: PRSA National Conference, Oct. 5-9, Austin, TX.
Conference: Search Summit, Oct. 19 in New York Cite. Presented by ClickZ and Search Engine Watch. Full rate $1,195.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Media Relations Specialist - Fred Hutchinson Cancer Research Center, Seattle, WA
Manager, Communications - Pew Charitable Trust, Washington, DC
Public Relations Manager - Wyndham Destinations, Orlando, FL
Events/PR Manager - Samuel Hubbard Shoe Company, Greenbrae, CA
Public Relations & Communications Specialist - The National Society of Collegiate Scholars, Washington, DC 20036
Public Relations Manager - National Athletic Trainers' Association, Carrollton, TX
Marketing Positions
Director, Marketing, Communications and Public Information - Sacramento Regional Transit Distric, Sacramento, CA
Digital Content Manager - Long Wharf Theater, New Haven, CT
Social Media Specialist - City of Pittsburgh, Pittsburgh, PA
Senior Media Manager - Plan International USA, Washington, DC
Social Media Manager - Cleveland Museum of Natural History, Cleveland, OH
Marketing Analyst - Explore Asheville, Asheville, NC
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Quote of the Week
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"Good communicators make themselves look smart. Great communicators make their audiences feel smart."
Adam Grant
     Author and Professor, Wharton
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Quote of the Week
download your free guidebook now!
Factoids of the Week
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Google's voice recognition software has achieved a 95% word accuracy rate for English. (Internet Trends Report)Tweet this!
75% of marketers rate in-person events as an effective tactic, a higher percentage than any other tactic. (Content Marketing Institute)Tweet this!
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Ted Talks of the Week
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Fake Videos Real People - and How to Spot Them
Supasorn Suwajanakorn
Computer Scientist
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Quote of the Week
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"Good communicators make themselves look smart. Great communicators make their audiences feel smart."
Adam Grant
     Author and Professor, Wharton
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Quote of the Week
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