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Should PR Agencies Represent Reprehensible Clients?

August 2019, Issue #1

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August 2019 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
Should PR Agencies Represent Reprehensible Clients?
Do unpopular people, even accused criminals, deserve PR services? Deciding to represent an extremely unpopular person, or even a criminal, can be a difficult decision. Read More »

How New Technologies Improve Employee Communications
Email has been the go-to method of communicating with employees - but now there are better ways to engage staff. These recommendations from corporate communications experts offer a roadmap to using new technologies that improve internal communications. Read More »
How Human-Interest Documercials Boost Brand Messaging, Positioning & Atmospherics
Sponsored documentaries, or documercials, could be the latest important trend in PR and marketing. The key is to work with a skilled film maker who can create a compelling story while controlling sales pitches. Read More »
Why You Should Still Sometimes Use Handwritten Messages for Business Communications
Handwritten messages provide valuable benefits to business communications, including improved creativity and concentration. Most importantly, they make the recipient feel important. Read More »
Financial Performance Makes Only a Small Impact on Corporate Reputation [New Research]
Corporate reputation depends on much more than financial performance. Company communications and product marketing should create reputation assurances based on corporate social responsibility and product qualities that are "good for me." Read More »
Benefits of the New Twitter Interface for Marketing & PR
While Twitter's new look inevitably has detractors, many social media managers support the change. Most agree the desktop interface is faster, easier to navigate and more personalized. Read More »
Last Weeks Articles
How to Invigorate PR Content with Anecdotes - 10 Practical Recommendations
Anecdotes can transform dull copy into captivating articles or presentations and transfix audiences. Because journalists often include the brief stories in their articles, anecdotes offer a powerful tool for obtaining publicity. Read More »
New Research: Whats the Most Credible Media Source?
Research shows consumers consider earned media more credible than advertising and other media sources. That doesn't mean PR should pursue only earned media. A multi-pronged media strategy works best. Read More »

Become a PR Lion King: Update & Reformat Your PR Content

Is an Influencer Marketing Bubble About to Burst?

How to Use Emoji to Get Better PR and Marketing Results

What's the Best Way for PR Firms to Back Up Computers and Protect Data?

Recommended Reading
The Hartford
The Sydney Morning Herald
USA Today
24/7 Wall St.
Fast Company
From the Archives
Conferences and Webinars
Webinar: Boost Coverage with Your Own Brand Newsroom, Aug. 22 from 1:30 to 3 p.m. Eastern time. Presented by PR News. $399 per site.
Conference: Content Marketing World, Sept. 3 to 6 at the Huntington Convention Center of Cleveland, OH. Presented by the Content Marketing Institute. All-access regular rate: $2,399.
Conference: ANA Data & Measurement Conference, Sept. 9 to 11 at the Ritz-Carlton, Naples, FL. Sponsored by Google.
Webinar: Storytelling Summit for Marketers, Sept. 10, 17 and 24. Presented by MarketingProfs. $395.
Conference: MarTech, Sept. 16-18 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access passes $2,895 onsite.
Webinar: How to Stand Out on Social Media as a B2B, Sept. 26 from 1:30 to 3 p.m. Eastern time. $299 per site location. Presented by Access Intelligence.
Conference: Women in Communication Leadership Forum, Sept. 19-20 in Los Angeles. Presented by the USC Annenberg Center for Public Relations Annenberg School for Communication. $999-$1,200.
Conference: ANA Masters of Marketing Week, Oct. 2 to 5 in Orlando, FL. Presented by the ANA. $2,995 for nonmembers.
Conference: PRSA Tri-State Conference, Oct 16 at New York University, New York, NY. $199.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Social Media PR and Measurement Boot Camp, Oct. 24 in Phoenix, AZ. Presented by Ragan. Standard price: $945.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek
Conference: Marketing Law Conference, Nov. 4-6 in San Diego, CA. Presented by the ANA and
Conference: FIBEP World Media Intelligence Congress, Nov. 5-7 in Lima, Peru.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director, University Communication - Loyola University, Chicago, IL
Communications, Public Relations & Marketing Coordinator - Washington State University, Pullman, WA
Public Relations Manager - Ring LLC, Santa Monica, CA
Communications Officer - The Kresge Foundation, Troy, MI
Senior Associate, Communications - The Pew Charitable Trusts, Washington, DC
Associate Vice President of Public Affairs - R Street Institute, Washington, DC
Senior Director of Media Relations - University of the Pacific, Stockton, CA
Marketing Positions
Digital Marketing Specialist - World Relief Corporation, Chicago, IL
Digital Marketing Manager - Philanthropy Roundtable, Washington, DC
Marketing Director - Open Networking Foundation (ONF), Menlo Park, CA
Senior Manager Digital Marketing - Citizens United for Research in Epilepsy (CURE), Chicago, IL
Digital Marketing Analyst - InsideTracker, Cambridge, MA
Digital Marketing Analyst - ArachnidWorks, Inc., Frederick, MD
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Quote of the Week
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"Part of the reason I've been a little more successful than most people is I'm good at destroying my own best-loved ideas."
Charlie Munger
     Vice Chairman
     Berkshire-Hathaway, Inc
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download your free guidebook now!
Gizmo of the Week
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The Free Trial Card from the DoNotPay App

Automatically cancels services after free trials end. Read More
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Factoids of the Week
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60.8% of employees admit ignoring emails at work. (SlickText)Tweet this!
Financial performance drives only 12.9% of a company's reputation. (Reputation Institute)Tweet this!
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