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Why PR Pros Need Cultural Intelligence - And How to Gain It

August 2020, Issue #1

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August 2020 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Why PR Pros Need Cultural Intelligence - And How to Gain It
Image by Clker-Free-Vector-Images from Pixabay
PR and communications professionals with cultural intelligence collaborate and communicate well with people from other cultures. Becoming culturally intelligent takes some effort, but offers significant benefits. Read More »

Measurement Group Strives to Kill AVEs, the Hated PR Metric
Image by Mohamed Hassan from Pixabay
PR measurement experts urge communications professionals to abandon advertising value equivalents (AVEs) as a PR metric. The reason: AVEs don't validly measure PR and communications (though some clients still cling to the useless metric). Read More »
Top-flight CEO Communications Prompts Strong Corporate Growth [New Research]
Photo by Hunters Race on Unsplash
Most CEOs of fast-growing companies place a priority on their communications with key stakeholders. New research shows that business leaders with strong communications skills give their organizations a competitive advantage. Read More »
Possible TikTok Ban Disrupts Social Media Marketing
Image by Kon Karampelas from Pixabay
The possibility that the U.S. government will ban Chinese-owned TikTok has thrown many social media marketing plans into confusion. Brands fear their work on the popular platform will be lost and may move campaigns to other platforms, though some experts say TikTok's benefits are worth the risk. Read More »
10 Smart Ways to Generate New Leads in 2020
Image source: Unsplash
From voice search optimization to chatbots, these are the most effective strategies to generate leads in 2020. Since every business is different, focus on the smart ways to generate leads that work the best for your brand. Read More »
How Effective Brand Storytelling Drives Online Conversions
Image Source: Facebook
Brand storytelling enables brands to connect with audiences on an emotional level. PR and marketing personnel can use storytelling to turn ecommerce visitors or followers into customers. Read More »
Last Weeks Articles
Advantages of Social Media Listening for Market Research
Image by Mediamodifier from Pixabay
Social media monitoring and measurement can produce market research that is more accurate, faster and less expensive than traditional research methods. These recommendations can help companies effectively apply social listening to enhance market research. Read More »
10 Tips for Healthcare PR to Shine in the Covid-19 Spotlight
Image by Angelo Esslinger from Pixabay
Healthcare PR has never been more crucial. Demand for information about Covid-19 is intense. Healthcare PR faces special challenges due to the complexity of medical care, pervasive regulations, and sensitivity about personal information. Read More »

How SEO Can Help Manage Online Brand Reputation

Brands Eye Influencer Marketing as a Vital Post-Covid-19 Strategy

Survey: Covid-19 Prompts Budget, Pitching & Stress Issues for PR Pros

Barcelona Principles 3.0 Update & Strengthen Communications Measurement Standards

Recommended Reading
Strategy+Business
Inc.
Fast Company
The Brave Writer
Marketing Insider Group
From the Archives
Conferences and Webinars
Webinar: How to do More with Less: A Holistic Approach to PR Aug. 18 at 1 p.m. Eastern time. Presented by PR News. Free.
Webinar: How to Leverage AI Technology to Boost PR Productivity, Aug. 25 at 1 p.m. Eastern time. Presented by PR News. Free.
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Virtual Conference: Inbound 2020, Sept. 22-23. Presented by HubSpot. Free starter passes.
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Virtual Conference: MarTech, Oct. 6-8. Produced by Third Door Media. Free.
Virtual Conference: Content Marketing World Conference & Expo, Oct. 13-16. Presented by Content Marketing World. All-access virtual passes: $999.
Virtual Conference: Strategic Communications, Navigating a World Disrupted, Oct. 26-29. Presented by PRSA. Professional registration: $795 for members.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Virtual Conference: Strategic Marketing USA, Nov. 5-6. Presented by Reuters. Limited free passes available.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Senior Manager, Media Measurement - W2O, Austin, TX
Media Relations Manager - Leidos, Reston, VA
Public Affairs Specialist - National Institute of Standards and Technology, Boulder, CO
Manager, Media Strategy - Walt Disney Television, Burbank, CA
Director, Executive Communications - Cisco, Milpitas, CA
Assistant Director (Senior Writer) - ACLU, New York, NY
Public Communication Specialist - NC State University, Raleigh, NC
Communications Director - City of Aspen, Aspen, CO
Chief Communications Officer - Missouri Western State University, St. Joseph, MO
Marketing Positions
Social Media Manager/Assistant Director - Social Media, Santa Clara University, Santa Clara, CA
Sr. Director, Global Business Marketing - Snap Inc., Los Angeles, CA
Associate Director, Marketing and Communication - CSU, Long Beach, CA
Director, Marketing & Business Development - Simon, Kennewick, WA
Associate Marketing Manager, CBS Sports Digital - ViacomCBS, New York, NY
Director, Global Marketing - Tom Ford Beauty, New York, New York
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Factoids of the Week
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81% of the 100 top-performing companies are led by CEOs who consistently communicate and have a distinct brand. (FTI Consulting)Tweet this!
Byte, a competitor to TikTok, had 622,000 global downloads in a single day last month after the Trump administration suggested banning TikTok. (SensorTower)Tweet this!
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Quote of the Week
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"Society doesn't need newspapers. What it needs is journalism."
Clay Shirky
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Gizmo of the Week
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Screen Recorder

Simple and free way to record your computer's screen.
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