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The Coming of Fake Videos - Implications for PR

August 2017, Issue #2

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August 2017 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
The Coming of Fake Videos - Implications for PR
Fast-advancing technology will soon enable hoaxers to produce convincing fake videos and place their own words into the mouths of speakers. Public relations teams will have a new risk to manage. Read More »

Court Decision on Facebook Comments Impacts PR & Social Media Managers
Image source: Wikimedia Commons
A recent court decision impacts community relations and PR professionals working for public officials. Public officials and their staff must handle critics according to court-mandated guidelines, even when they feel offended by their attacks. Read More »
7 Tips to Promote Boring Products
These ideas can help PR pros and marketers transform what people think unexciting into products and services they find interesting and desirable. Read More »
Generational Gap in Attitudes about CEO Activism
New research reveals a generational gap over attitudes toward CEO activism. Millennials are significantly more likely to buy products from and to work for companies if their CEOs take public stances on hot-button issues. Nonetheless, CEO activism does carry risks. Read More »
What Are the Meaningful Metrics for Nonprofits to Measure Success?
Measuring progress toward often ambiguous goals can be difficult for not-for-profit organizations. With creativity and perseverance, nonprofits can measure their performance and gain worthwhile insights to help improve services. Read More »
The Role of Communications Pros in Improving Corporate Ethical Behavior
Internal communications programs that educate employees about ethics expectations and whistle blowing procedures can improve corporate ethics. Technological tools are now available to help communications teams monitor and analyze their internal communications. Read More »
Most Viewed from Previous Issues
Reddit Ask Me Anything Sessions Can Produce Big PR Benefits, but Danger Lurks
Image source: Wikimedia Commons
Reddit Ask Me Anything (AMA) sessions offer a powerful but dangerous public relations and marketing strategy. The Reddit sessions are not for the fainthearted. They require extensive planning and substantial transparency. Read More »
Advantages of Social Media Listening for Market Research
Social media monitoring can supplement - or even replace - traditional market research. Social media monitoring and measurement produces market research that can be more accurate than traditional research methods - and faster and less expensive. Following this advice will help you get the most out of social media market research. Read More »
Other Articles to Help You
Chicago Sun Times
PR Daily
TopRank Marketing
From the Archives
Conferences and Webinars
Webinar: 5 Surefire Ways to Knock a Media Interview out of the Park, Aug. 23 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Webinar: How CCOs and CMOs are Handling a New Presidential Administrationz, Sept. 12 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Conference: #DMWF North America, Javits Convention Center, New York. Presented by Six Degrees Ltd. Onsite all-access pass $999.
Conference: Global PR Summit Canada, Nov. 20-12 in Toronto, Canada. Organized by P World. $1,250 before Sept. 1.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Communications - University of Illinois, Chicago, IL
Director - Public Relations - VF Corporation, Greensboro, NC
Communications Strategist - (W)right On Communications, Inc., Los Angeles, CA
Media Relations Specialist - University of San Francisco, Francisco, CA
Public Relations & Communications Manager - United Way of Greater Cleveland, Cleveland, OH
Media Relations & Content Strategist - University of Minnesota, Minneapolis-Saint Paul, MN
Marketing Positions
Director of Marketing and Communications - Santa Barbara Museum of Natural Historyl, Santa Barbara, CA
Director of Communications Marketing and Development - Farm Share, Inc. Statewide Food Bank, Homestead, FL
Digital Marketing Analyst - BusinessOnline, San Diego, CA
Digital Marketing and Communications Analyst - Medical Specialties Distributors, LLC, Stoughton, MA
Content Marketing Manager - Washington Speakers Bureau, Alexandria, VA
Content / Social Media Specialist - The Wine Group, Livermore, CA
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Quote of the Week
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"To think big or to think small takes the same amount of energy, so let's always think big."
Bernardo Hees
CEO, Kraft Heinz
Bloomberg Businessweek
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Quote of the Week
Factoids of the Week
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Only 32.5% of executives are highly confident that their employees will report unethical behavior. (Deloitte)Tweet this!
51% of Millennials are more likely to buy from a company whose CEO speaks out on an issue they agree with. (Weber Shandwick)Tweet this!
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rfp for media monitoring and pr measurement
Gizmo of the Week
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Adobe Fill & Sign

Easily fill, sign and send electronic documents. Read More »
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