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Advanced Metrics Determine Impact of Social Media Marketing on Business Goals

August 2018, Issue #2

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August 2018 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
Advanced Metrics Determine Impact of Social Media Marketing on Business Goals
Successful social media measurement requires selecting social media metrics that relate to business goals. Marketers need more advanced metrics and the right social media measurement tools to produce analytics that impress decision-makers. Read More »

6 Tips for Dealing with Difficult PR Clients
Unreasonable clients can cause horrific headaches for communicators. Establishing ground rules and expectations at the start of the relationship, including agreement on measuring PR results, will help agency staff better deal with difficult clients. Read More »
How Healthcare Organizations Can Score Big on Social Media
Healthcare organizations and individual medical professionals can gain substantial benefits from social media, but they need the talents of communications professionals to fully capitalize on the various social media platforms. Read More »
Why More Brands Now Prefer Micro-Influencers for Social Media Marketing
Marketers are less enamored with influencers who have humungous followings. Instead, savvy marketers are pursuing micro-influencers, ordinary people with relatively small followings but outsized influence. Read More »
Why Do Marketers Love Social Media and Snub SEO?
While marketers rank social media as their favorite channel, surprisingly few invest in search engine optimization (SEO), new research reveals. Experts are puzzled why so many people in digital marketing underestimate the value of SEO. Read More »
How to Protect Confidential Information - Your Job May Depend on It
Image source: US Air Force.
Handling confidential information carelessly can cause enormous damage including loss of valuable intellectual property and your job. Following these dos and don'ts will help you protect corporate and client secrets. Read More »
Most Viewed from Previous Issues
14 Tips: How to Create & Promote Surveys that Produce Superb Publicity and PR Success
Surveys can generate outsized publicity results, especially if they reveal unexpected findings that contradict a conventional view. Some survey reports, however, gain little or no publicity. What makes the difference? Read More »
8 Keys to Epic Data-Driven Storytelling
When done well, data-driven storytelling provides a fascinating and convincing mix of data and storytelling. The key is to properly balance information within the story. Read More »
Other Articles to Help You
Fox Business
Cognitive SEO
The New York Times
Zapier
The Guardian
CNBC
From the Archives
Conferences and Webinars
Conference: Content Marketing World, Sept. 4 to 7 in Cleveland, OH. Presented by the Content Marketing Institute. All-access pass $2,499 onsite
Conference: Inbound 2018, Sept 4 to 7 in Boston. Presented by HubSpot. All-access pass $1,299
Conference: Strategic Communication & Research Conference, Sept. 12-13 in Atlanta, GA. Presented by the Institute for Public Relations and Prime Research. Early-bird registration: $799.
Conference: Digital & Content Marketing Summit, Sept. 12 to 13 in San Francisco. Presented by Innovation Enterprise. All-access pass $2,095.
Webinar: How to Prepare a Personal Crisis Plan, Sept. 13 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Brand Storytelling & Content Marketing Conference, Sept. 26-28 at Intel in San Jose, CA. Presented by Ragan. All-access standard price $1,795
Conference: MarTech, Oct. 1 to 3 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access pass: $2,045 onsite.
Conference: PRSA National Conference, Oct. 5-9, Austin, TX.
Conference: Search Summit, Oct. 19 in New York Cite. Presented by ClickZ and Search Engine Watch. Full rate $1,195.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Deputy Director for Communications - Centers for Medicare & Medicaid Services, Washington, DC
Assistant Director of Communications - Virginia Tech, Blacksburg, VA
Assistant Vice President, Public Relations - National Council for Behavioral Health, Washington, DC
Communications Specialist - Institute of Museum and Library Services, Washington, DC
Senior Public Affairs Specialist - Water.org, Kansas City, MO
Public Relations Account Supervisor - Brodeur Partners, Boston, MA
Marketing Positions
Digital Marketing Manager - Phoenix Theater, Phoenix, AZ
Marketing Content Specialist - Novasyte, Carlsbad, CA
Chief Marketing Officer - University of Illinois, Urbana, IL
Assistant Vice President Ag Marketing - Farm Credit Mid-America, Louisville, KY
Social Media Manager - Signet Jewelers, Akron, OH
Digital Marketing Manager - Academy of Art University, San Francisco, CA
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Quote of the Week
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"Regardless of your past, your tomorrow is a clean slate."
Zig Ziglar
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Quote of the Week
download your free guidebook now!
Gizmo of the Week
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Lenovo Smart Display

A stationary HD touchscreen to streamline Google Assistant tasks. Read More »
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Factoids of the Week
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81% of marketers say social media is their favorite marketing channel. (Clutch)Tweet this!
45.8% of marketers say micro-influencers are the most effective tier of influencers. (eMarketer)Tweet this!
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