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How Social Media Listening Benefits Healthcare Organizations During Covid-19

August 2020, Issue #2

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August 2020 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How Social Media Listening Benefits Healthcare Organizations During Covid-19
Image by Free-Photos from Pixabay
Many healthcare organizations have found that social media listening provides a potent tool during the Covid-19 epidemic. Social media listening provides healthcare organizations a wealth of information that improves their PR and marketing strategies and also aids their Covid-19 research and patient treatment efforts. Read More »

How PR Pros Can Improve Their Financial Literacy
Photo by Markus Spiske on Unsplash
Financial literacy is essential for PR pros to do their jobs well and gain greater respect. By delving into financial reports, PR pros can better understand and communicate the organization's key messages. Read More »
Key Video Marketing Trends in 2020
Photo by Sara Kurfeß on Unsplash
While consumers like videos more than ever, viewing preferences are changing. Marketers who stay on top of the latest trends can produce videos that attract more views that drive more sales. Read More »
Some of the Best Twitter Campaigns Ever
Image via Wikipedia
PR and marketing professionals can examine these creative and highly effective Twitter campaigns to spark ideas for their own promotions. Read More »
B2B Influencer Marketing: Top Challenges & Solutions
Image by Arek Socha from Pixabay
While most influencer marketing research has focused on consumer brands, B2B brands can also obtain significant benefits from the strategy. Research shows what strategies separate the most successful B2B influencer marketing campaigns from ordinary campaigns. Read More »
Social Media Users More Susceptible to Fake News Reports
Image by memyselfaneye from Pixabay
People who get most of their political news from social media are more receptive to misinformation, new research shows. Communications professionals can and should take a leading role in debunking misinformation and promoting accurate news. Read More »
Last Weeks Articles
Why PR Pros Need Cultural Intelligence - And How to Gain It
Image by Clker-Free-Vector-Images from Pixabay
PR and communications professionals with cultural intelligence collaborate and communicate well with people from other cultures. Becoming culturally intelligent takes some effort, but offers significant benefits. Read More »
Measurement Group Strives to Kill AVEs, the Hated PR Metric
Image by Mohamed Hassan from Pixabay
PR measurement experts urge communications professionals to abandon advertising value equivalents (AVEs) as a PR metric. The reason: AVEs don't validly measure PR and communications (though some clients still cling to the useless metric). Read More »

Top-flight CEO Communications Prompts Strong Corporate Growth [New Research]

Possible TikTok Ban Disrupts Social Media Marketing

10 Smart Ways to Generate New Leads in 2020

How Effective Brand Storytelling Drives Online Conversions

Recommended Reading
Fast Company
The Wall Street Journal
The New York Times
Ragan
Harvard Business Review
From the Archives
Conferences and Webinars
Webinar: How to do More with Less: A Holistic Approach to PR Aug. 18 at 1 p.m. Eastern time. Presented by PR News. Free.
Webinar: How to Leverage AI Technology to Boost PR Productivity, Aug. 25 at 1 p.m. Eastern time. Presented by PR News. Free.
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Virtual Conference: Inbound 2020, Sept. 22-23. Presented by HubSpot. Free starter passes.
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Virtual Conference: MarTech, Oct. 6-8. Produced by Third Door Media. Free.
Virtual Conference: Content Marketing World Conference & Expo, Oct. 13-16. Presented by Content Marketing World. All-access virtual passes: $999.
Virtual Conference: Strategic Communications, Navigating a World Disrupted, Oct. 26-29. Presented by PRSA. Professional registration: $795 for members.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Virtual Conference: Strategic Marketing USA, Nov. 5-6. Presented by Reuters. Limited free passes available.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Media Relations Specialist, McKinsey & Company, Atlanta, GA
Director of Communications and Events, Mercer University, Macon, GA
Vice President, Global Corporate Communications, Greenwich Biosciences, Carlsbad, CA
Publicity Manager, Disney+, Burbank, CA
Public Relations Manager, NIO USA, San Jose, CA
Senior Manager, Public Relations and Executive Communications, Carmax, Richmond, VA
SVP, Communications & Public Relations, Warner Bros. Entertainment Group, Burbank, CA
Assistant Vice President Global Communications, TJX Companies, Framingham, MA
Director of Communications, Election Assistance Commission, Silver Spring, MD
Marketing Positions
Sr. Social Media Specialist, Honeywell, Atlanta, GA
Brand Manager, Marketing, University Hospitals, Shaker Heights, OH
Marketing Manager, Abbvie Women's Health, Lake County, IL
Director - Digital Media, Sinclair Broadcast Group, Quincy, IL
Community Manager, Con Todo, Los Angeles, CA
Marketing and Communications Manager, USC Ellison Institute, Los Angeles, CA
Director, Creative Mktg, HBO Max, Burbank, CA
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Gizmo of the Week
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Sitechecker

Toolkit to measure and track website SEO performance.
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Factoids of the Week
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Only 8% of U.S. adults who get most of their political news from social media say they are following news about the 2020 election "very closely." (Pew Research Center)Tweet this!
60% of marketers say they lack the knowledge or the right skills in-house to implement ongoing influencer marketing programs. (Top Rank Marketing)Tweet this!
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Ted Talks of the Week
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Why We All Need to Practice Emotional First Aid
Guy Winch
Psychologist, Author
[17:16]
Transcript
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Quote of the Week
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"The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt."
Bertrand Russell
"The Triumph of Stupidity"
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