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PR Stakes Out New Territory in Competitive Digital Media Landscape

August 2018, Issue #3

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August 2018 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
PR Stakes Out New Territory in Competitive Digital Media Landscape
Digital PR agencies hope to win more clients and larger accounts by offering services that go beyond the scope of traditional PR. They aim to offer real advantages over marketing, SEO and social media agencies. Read More »

How Cross-Functional Teams Improve Social Media Listening Results
Cross-functional social media teams can better resolve customers' problems and help the entire organization reap the benefits of social media monitoring and measurement. Read More »
What Top LinkedIn Company Pages Can Teach PR & Marketing Pros
Brands can learn how to improve their PR and marketing on LinkedIn by reviewing examples of top-ranked Company Pages. Read More »
Earned Media Value (EMV): Worthless New Marketing and PR Metric
Measurement experts lambast the newer earned media value (EMV) metric as nonsensical and useless -- the equivalent of the widely-ridiculed advertising value equivalency (AVE) measurement for PR. Read More »
Say a Grateful Goodbye to Going Viral as a Marketing or PR Goal
Going viral with brand content has become almost impossible. Here's why PR and marketing experts urge brands to abandon the goal of going viral. Read More »
Facebook Engagement Plunges - How Marketers Can Respond
A new analysis of more than 43 million posts shows just how precipitously engagement on Facebook has plummeted - and what marketers can do to regain attention. Read More »
Most Viewed from Previous Issues
Advanced Metrics Determine Impact of Social Media Marketing on Business Goals
Successful social media measurement requires selecting social media metrics that relate to business goals. Marketers need more advanced metrics and the right social media measurement tools to produce analytics that impress decision-makers. Read More »
6 Tips for Dealing with Difficult PR Clients
Unreasonable clients can cause horrific headaches for communicators. Establishing ground rules and expectations at the start of the relationship, including agreement on measuring PR results, will help agency staff better deal with difficult clients. Read More »
Other Articles to Help You
The Muse
The Holmes Report
Time
Life Hacker
AP
The Atlantic
The New York Times
From the Archives
Conferences and Webinars
Conference: Content Marketing World, Sept. 4 to 7 in Cleveland, OH. Presented by the Content Marketing Institute. All-access pass $2,499 onsite
Webinar: Transform Your Internal Content, Sept. 6 at 1 p.m. Central time. Presented by Ragan and Microsoft. Free.
Conference: Inbound 2018, Sept 4 to 7 in Boston. Presented by HubSpot. All-access pass $1,299
Conference: Digital & Content Marketing Summit, Sept. 12 to 13 in San Francisco. Presented by Innovation Enterprise. All-access pass $2,095.
Webinar: How to Prepare a Personal Crisis Plan, Sept. 13 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Brand Storytelling & Content Marketing Conference, Sept. 26-28 at Intel in San Jose, CA. Presented by Ragan. All-access standard price $1,795
Conference: MarTech, Oct. 1 to 3 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access pass: $2,045 onsite.
Conference: PRSA National Conference, Oct. 5-9, Austin, TX.
Conference: Search Summit, Oct. 19 in New York Cite. Presented by ClickZ and Search Engine Watch. Full rate $1,195.
Conference: Conference: SMX East, Oct. 24-25 at New York City. Presented Search Engine Land and Marketing Land. $1,745 on site.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Assistant to Chancellor for Communications and Research - University of North Carolina, Pembroke, NC
Associate Director, Communications - New York University, Greenwich Village, NY
Digital Media Producer II (Audio)s - American Medical Association, Chicago, IL
Vice Chancellor, Communications - University of Tennessee, Knoxville, TN
Manager, Public Relations - Insured Retirement Institute, Washington, DC
Director, Executive Communications - Consumer Reports, Yonkers, NY
Marketing Positions
National Marketing Coordinator - Canine Companions for Independence, Santa Rosa, CA
Manager, Marketing - Stevens-Henager College, Salt Lake City, UT
Digital Marketing Manager - Children's Healthcare of Atlanta, Atlanta, GA
Marketing Director - Pedago, LLC, Washington, DC
Director of Social Media - Subway, Milford, CT
Social Media Engagement Coordinator - Red Robin, Greenwood Village
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Quote of the Week
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"Standing still is asking to be hit. You always have to be willing to take some risks going forward. You can't stand still."
Dan Schulman
     CEO, PayPal
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Quote of the Week
Gizmo of the Week
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PhantomPDF Online

Add, edit, delete and manage text objects in online PDF documents. Read More »
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Factoids of the Week
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47% of customers prefer to complain to companies on social media rather than emailing or calling. (Sprout Social)Tweet this!
LinkedIn has 500 million users, 40% who use it daily. (LinkedIn)Tweet this!
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