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Media Measurement News Library

How Data Visualization Improves PR Communications

August 2019, Issue #3

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August 2019 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How Data Visualization Improves PR Communications
Charts, graphs and other types of data visualizations communicate data better than words alone. This guide to software tools, different types of graphics, and recommended best practices will help you create data visualizations that greatly improve your PR and content marketing. Read More »

Self-Serving Corporate Support of Social Causes Threatens Trust in PR & Marketing
When companies support social issues for obvious marketing purposes, it may elicit charges of woke washing and ultimately hurt brand reputation and legitimate brand activism. Read More »
What Facebooks Planned News Section Means for PR
If Facebook introduces a new news section as planned, PR will gain far greater reach from earned media placements in publications that partner with Facebook. The news publishers will gain a new revenue stream to help them survive (good for PR), and Facebook will please its users who want more legitimate news stories. Read More »
12 Tips: How to Create Engaging Photos & Videos with Your Smartphone
Anyone with a smartphone and a little experimentation can produce photos and video that viewers like and share with others. Follow these tips to create more interesting and better quality photos and videos for social media.Read More »
Creative Applications of Chatbots in PR, Marketing and Customer Service
Besides improving customer service, chatbots can recommend products and complete sales. Businesses can benefit from chatbots, but poorly designed systems frustrate customers, damage brand reputation and even cause loss of sales. Read More »
Instagram Touts New Augmented Reality (AR) Design Tool for Brand Marketing and PR
Image Source: Instagram
Marketers can now take advantage of new augmented reality tools to promote their brands on Instagram. Creativity and technical skills will be key for early adopters. Imagination may be the only constraint. Read More »
Last Weeks Articles
11 Key Strategies to Create Awesome Social Media Memes
Some brands have greatly increased engagement and reach by creating and distributing memes —attention-grabbing images that include a few humorous or clever words. But ill-conceived memes will fall flat, anger customers and tarnish the brand's reputation. Here's how to do memes right. Read More »
How to Improve PR Pitches to Hispanic Media Outlets
Hispanic news outlets have become an important part of the American media landscape. Brands can ignore them no longer. By learning and applying some special skills and techniques, PR can develop healthy and productive relationships with Hispanic media. Read More »

12 Creative Ways PR Pros Can Overcome Writer's Block

How to Overcome Public Speaking Jitters and Deliver Compelling Presentations

How to Survive Google Updates & Boost Your Website Traffic

Key PR Measurement Challenge: How to Prove Value

Recommended Reading
The Wall Street Journal
Make Use Of
Forbes
HubSpot
Business 2 Community
Mashable
The New York Times
From the Archives
Conferences and Webinars
Webinar: Boost Coverage with Your Own Brand Newsroom, Aug. 22 from 1:30 to 3 p.m. Eastern time. Presented by PR News. $399 per site.
Conference: Content Marketing World, Sept. 3 to 6 at the Huntington Convention Center of Cleveland, OH. Presented by the Content Marketing Institute. All-access regular rate: $2,399.
Conference: ANA Data & Measurement Conference, Sept. 9 to 11 at the Ritz-Carlton, Naples, FL. Sponsored by Google.
Webinar: Storytelling Summit for Marketers, Sept. 10, 17 and 24. Presented by MarketingProfs. $395.
Conference: When to Use Videos - and How to Make Them Yourself, Sept. 13 from 9 a.m. to 5 p.m. at PRSA Professional Development Center, New York, N.Y.
Conference: MarTech, Sept. 16-18 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access passes $2,895 onsite.
Webinar: Success on Social for B2B Brands, Sept. 26 from 1:30 to 3 p.m. Eastern time. $299 per site location. Presented by Access Intelligence.
Conference: Women in Communication Leadership Forum, Sept. 19-20 in Los Angeles. Presented by the USC Annenberg Center for Public Relations Annenberg School for Communication. $999-$1,200.
Conference: ANA Masters of Marketing Week, Oct. 2 to 5 in Orlando, FL. Presented by the ANA. $2,995 for nonmembers.
Conference: PRSA Tri-State Conference, Oct 16 at New York University, New York, NY. $199.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Social Media PR and Measurement Boot Camp, Oct. 24 in Phoenix, AZ. Presented by Ragan. Standard price: $945.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek
Conference: The Future of Communications Conference, Nov. 5-6 in Chicago. Presented by Ragan. $1,699
Conference: World Media Intelligence Congress, Nov. 5-7 in Lima, Peru.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations Coordinator - PowerSouth Energy Cooperative, Andalusia, AL
Communications Specialist - King County Housing Authority, Tukwila, WA
Senior Account Director - Ballantines PR, New York, NY
Public Relations and Fundraising Manager - Voices of September 11th, New Canaan, CT
Public Relations Coordinator - Association of Independent Mortgage Experts, Philadelphia, PA
Public Relations & Media Manager - PRA Group, Norfolk, VA
Marketing Positions
Marketing Manager - American Press Institute, Arlington, VA
Chief of Marketing & Strategic Communications - Civil Air Patrol, Maxwell AFB, AL
Marketing Director - Open Networking Foundation (ONF), Menlo Park, CA
Content Marketing Manager - SMS Assist, LLC, Chicago, IL
Director of Marketing & Communications - Bay School of San Francisco, San Francisco, CA
Digital Marketing Analyst - Northwest Farm Credit Services, Spokane, WA
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Ted Talks of the Week
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Why Humor is Key to Creativity
Taika Waititi
Filmmaker, Actor, Comedian
[18:20]
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Quote of the Week
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"The ultimate test of man's conscience may be his willingness to sacrifice something today for future generations whose words of thanks will not be heard."
Gaylord Nelson
     Former Senator,
     Founder of Earth Day
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download your free guidebook now!
Gizmo of the Week
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CoSchedule Headline Analyzer

Helps you create better headlines that drive traffic, shares, and search results. Read More
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Factoids of the Week
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The chatbot market, valued at $190.8 million in 2016, may reach $1.25 billion by 2025. (Grand View Research)Tweet this!
72% of people would rather view a video than read text to learn about a product or service. (Wyzowl)Tweet this!
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