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4 Ways PR Can Invigorate Storytelling

August 2020, Issue #3

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August 2020 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
4 Ways PR Can Invigorate Storytelling
Image by Tumisu from Pixabay
Storytelling is among the most valuable tools in public relations and marketing. These recommendations provide a roadmap to create interesting corporate and brand stories that educate and captivate. Read More »

How Strong Personal Brands Save Communications Careers
Photo by Mark König on Unsplash
Just as a robust corporate brand helps increase sales, a strong personal brand can boost your career and help win business. As Covid-19 disrupts lives, communications professionals may find that a durable personal brand will boost their career and business. Read More »
How to Move Your Corporate Event from Physical to Virtual during Covid-19
Image source: Pexels
Virtual events have largely replaced in-person gatherings and will likely remain popular for quite a while. Follow these steps to convert your physical event to a paid virtual event. Read More »
Facebook Pushes Hashtags: How Brands Can Benefit
Image by Pete Linforth from Pixabay
Facebook's renewed emphasis on hashtags may help brands increase reach on the network. These recommendations from Facebook and marketing gurus can help marketers and digital PR pros accomplish that goal. Read More »
Worries & Uncertainty Stalk PR Industry
Image source: Max Pixel
Not surprisingly, most public relations professionals worry about their careers and future work conditions. A new survey hints at the depths of their apprehension. Read More »
How to Build a Strong Remote Workforce Culture
Photo by Andrew Neel on Unsplash
Building a positive workforce culture is challenging when employees work from home. Corporate communications perform an essential role in addressing that challenge. Read More »
Last Weeks Articles
How Social Media Listening Benefits Healthcare Organizations During Covid-19
Image by Free-Photos from Pixabay
Many healthcare organizations have found that social media listening provides a potent tool during the Covid-19 epidemic. Social media listening provides healthcare organizations a wealth of information that improves their PR and marketing strategies and also aids their Covid-19 research and patient treatment efforts. Read More »
How PR Pros Can Improve Their Financial Literacy
Photo by Markus Spiske on Unsplash
Financial literacy is essential for PR pros to do their jobs well and gain greater respect. By delving into financial reports, PR pros can better understand and communicate the organization's key messages. Read More »

Key Video Marketing Trends in 2020

Some of the Best Twitter Campaigns Ever

B2B Influencer Marketing: Top Challenges & Solutions

Social Media Users More Susceptible to Fake News Reports

Recommended Reading
USA Today
Kellogg Insight
Social Media Today
The Wall Street Journal
From the Archives
Conferences and Webinars
Webinar: How to do More with Less: A Holistic Approach to PR Aug. 18 at 1 p.m. Eastern time. Presented by PR News. Free.
Webinar: How to Leverage AI Technology to Boost PR Productivity, Aug. 25 at 1 p.m. Eastern time. Presented by PR News. Free.
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Virtual Conference: Inbound 2020, Sept. 22-23. Presented by HubSpot. Free starter passes.
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Virtual Conference: MarTech, Oct. 6-8. Produced by Third Door Media. Free.
Virtual Conference: : ICON 2020 — Content Marketing World Conference & Expo, Oct. 13-16. Presented by Content Marketing World. All-access virtual passes: $999.
Virtual Conference: Strategic Communications, Navigating a World Disrupted, Oct. 26-29. Presented by PRSA. Professional registration: $795 for members.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Virtual Conference: Strategic Marketing USA, Nov. 5-6. Presented by Reuters. Limited free passes available.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director, Communications, UNICEF Canada, Toronto, Ontario
Director, Communications, York University, Toronto, Ontario
Senior Manager, Internal Communications, SiriusXM, New York, NY
Corporate Communications Manager, Pella, Pella, Iowa
Manager Executive Corporate Communications, Lowe's, Mooresville, NC
Media Relations Manager, The Nature Conservancy, New York, NY
Principal External Communication Manager, C.H. Robinson, Eden Prairie, MN
Communications Manager, Twitter, Sn Francisco, CA
Director of Public Relations and Marketing, Tidewater Community College, South Hampton Roads, VA
Marketing Positions
Director of Marketing and Communications, Director of Marketing and Communications, The Chicago Academy for the Arts, Chicago, IL
Director of Marketing and Communications, University of Wisconsin, Platteville, WI
Digital Marketing and Demand Generation Manager, Thermo Fisher Scientific, Carlsbad, CA
Senior Manager, Digital Marketing, City of Hope, Irvine, CA

Assistant Manager, Social Media Marketing, Nintendo, Redwood City, CA
Digital Marketing Manager, Breckenridge Grand Vacations, Breckenridge, CO
Digital Marketing Director, Flowers Food, Thomasville, GA
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Quote of the Week
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"Most large organizations embrace the idea of invention, but are not willing to suffer the string of failed experiments necessary to get there."
Jeff Bezos
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Download your Free Guidebook now!
Gizmo of the Week
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Connect with Customers in Real-Time via Web Chat, SMS & Facebook Messenger
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Factoids of the Week
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78% of PR professionals believe the PR industry is not stable now. (PR Moment)Tweet this!
81% of marketers say they attended a virtual event in the past three months and 75% said they were satisfied with their experiences. (MarTech Today)Tweet this!
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Ted Talks of the Week
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The Future of Digital Communications and Privacy
Will Cathcart
Head of WhatsApp
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