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Can Measuring Return on PR Spend Gain PR More Stature within C-Suite?

August 2017, Issue #4

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August 2017 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
Can Measuring Return on PR Spend Gain PR More Stature within C-Suite?
A new metric, return on PR spend, could help PR gain greater influence in the C-suite. Here's how the new metric, along with other methods, can earn PR greater stature within upper management — and the larger budgets that result. Read More »

12 Tips to Create Effective Marketing Videos on a Shoestring Budget
Businesses and nonprofit organizations don't necessarily need large budgets to produce interesting, quality videos. A few basic pieces of equipment and careful planning can lead to eye-catching videos that accomplish their objectives. Read More »
Augmented Reality to Enter Marketing Mainstream in Apple's New Operating System
Image source: Apple
Apple's new smartphone will include unprecedented augmented reality (AR) capabilities that are likely to popularize the evolving technology. Forward-thinking brands are pondering how to market their products through AR. Some are already developing AR campaigns. Read More »
CCOs Assume Leading Role as CEOs Speak Out on Political Issues
In a growing trend, more business leaders are wading into political issues and current events. As CEOs speak out more, chief communications officers (CCOs) are assuming greater responsibilities in framing strategy and public statements. Read More »
How the Eclipse Lit Up Marketing & PR Tactics
Image source: NASA
The recent total solar eclipse offered an electric PR and marketing opportunity for businesses across the U.S. Some commendable examples show how brands can capitalize on other special events and holidays. Read More »
Keys to Agile Marketing: How Brands Can Respond to Customer Input Faster
Consumers want companies to respond swiftly to their issues, needs, requests and suggestions. Here's how brands can benefit by reacting quickly to customer input. Read More »
Most Viewed from Previous Issues
How to Measure PR & Marketing on a Limited Budget
Most organizations don't have millions or even thousands to spend on media measurement. These methods can help organizations with limited funds effectively measure their PR and marketing. Read More »
5 Essential PR Metrics to Measure Earned Media
The days of evaluating public relations campaigns by counting clips and measuring column inches are long gone. PR pros now have new tools at their disposal that help analyze earned media accomplishments with new metrics to prove and improve communications effectiveness. Read More »
Other Articles to Help You
The New York Times
Power Social Media
Institute for Public Relations
PR Daily
The Poynter Institute
The New York Times
From the Archives
Conferences and Webinars
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access passes.
Webinar: How CCOs and CMOs are Handling a New Presidential Administrationz, Sept. 12 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Conference: Social Media #Mashup at Disneyland, Oct. 23-24 Anaheim, CA. $1,795 for a standard price, all-access price. Presented by Ragan and the PRSA.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Conference: #DMWF North America, Javits Convention Center, New York. Presented by Six Degrees Ltd. Onsite all-access pass $999.
Conference: Global PR Summit Canada, Nov. 20-12 in Toronto, Canada. Organized by P World. $1,250 before Sept. 1.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
PR Manager - British Red Cross, London, England
Director of Media Relations - Indiana University, Bloomington, IN
Media Relations Specialist - Choose Chicago, Chicago, IL
Senior Public Relations Coordinator - Youth Villages, Memphis, TN
Public Information Specialist - University of Washington, Seattle, WA
Public Relations Manager - Burgess, Alexandria, VA
Marketing Positions
Manager, Marketing & Communications - Hispanic Scholarship Fund, Gardena, CA
Director of Marketing & Communications - United Way of Central Virginia, Lynchburg, VA
Marketing Manager - University of North Carolina, Chapel Hill, NC
Digital Marketing Analyst - Augason Farms, Salt Lake City, UT
Marketing Analyst - Upside Travel Company, Washington, DC
Manager of Social Media - Covenant Health, Tewksbury, MA
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Quote of the Week
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"Come on America prayers for Houston — remember how they opened their hearts to Katrina victims moving them into 35,000 vacant apartments."
Peggy Noonan
Columnist, Wall Street Journal
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Quote of the Week
Factoids of the Week
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Only 16% of marketers feel their organizations are extremely responsive to the consumer. (CMO Council)Tweet this!
60% of marketers believe video has become a must-have marketing strategy. (Animoto)Tweet this!
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Ted Talks of the Week
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3 Ways to Spot a Bad Statistic
Mona Chalabi
Data Journalist
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Gizmo of the Week
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Find out what any emoji means.vRead More »
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