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How Nonprofits Can Glean Greater Value from Social Media Measurement

August 2018, Issue #4

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August 2018 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
How Nonprofits Can Glean Greater Value from Social Media Measurement
Social media listening and media measurement provide substantial benefits for nonprofits. Media measurement can uncover better strategies for encouraging people to donate and volunteer - and help assess client sentiment toward services. Read More »

Imposters and Brandjackers on Social Media Endanger Reputations of Celebrities, Executives, and Companies
Social media impostors frequently claim to be well-known celebrities, brands or company CEOs. Companies and famous people must be constantly on guard by using media monitoring services to protect their reputations. Read More »
Transparency More Important than Ever for Brands
When considering companies and brands to patronize, consumers place greater priority on transparency then ever, new research reveals. Brands that communicate with the public openly and honestly build trust and create long-term loyal customers. Read More »
How Online Content Syndication Adds PR & Marketing Value
By publishing articles on other websites, companies can quickly boost brand awareness and promote their PR and marketing messages. It's a worthwhile PR and marketing strategy that also improves SEO. Read More »
8 Tips to Increase Engagement on LinkedIn for PR & Marketing
Many in PR and marketing don't engage with customers and other important business professionals as much as they should on LinkedIn. They can spread their brand messages farther by taking full advantage of LinkedIn's newsfeed and tools. Read More »
Pinterest: An Appealing Social Media Platform for PR & Marketing
PR and marketing professionals may wish to take a new look at Pinterest. The platform is beefing up its advertising options and attracting more users. Read More »
Most Viewed from Previous Issues
PR Stakes Out New Territory in Competitive Digital Media Landscape
Digital PR agencies hope to win more clients and larger accounts by offering services that go beyond the scope of traditional PR. They aim to offer real advantages over marketing, SEO and social media agencies. Read More »
How Cross-Functional Teams Improve Social Media Listening Results
Cross-functional social media teams can better resolve customers' problems and help the entire organization reap the benefits of social media monitoring and measurement. Read More »
Other Articles to Help You
Harvard Business Review
The New York Times
Social Media Impact
The New York Times
Business Grow
From the Archives
Conferences and Webinars
Conference: Content Marketing World, Sept. 4 to 7 in Cleveland, OH. Presented by the Content Marketing Institute. All-access pass $2,499 onsite
Webinar: Transform Your Internal Content, Sept. 6 at 1 p.m. Central time. Presented by Ragan and Microsoft. Free.
Conference: Inbound 2018, Sept 4 to 7 in Boston. Presented by HubSpot. All-access pass $1,299
Conference: Conference: Strategic Communication & Research Conference, Sept. 12-13 in Atlanta, GA. Presented by the Institute for Public Relations and Prime Research. Early-bird registration: $799.
Conference: Digital & Content Marketing Summit, Sept. 12 to 13 in San Francisco. Presented by Innovation Enterprise. All-access pass $2,095.
Webinar: How to Prepare a Personal Crisis Plan, Sept. 13 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Marketing Strategy Virtual Conference, 11:30 a.m. Eastern time. Presented by MarketingProfs. Free.
Conference: Brand Storytelling & Content Marketing Conference, Sept. 26-28 at Intel in San Jose, CA. Presented by Ragan. All-access standard price $1,795
Conference: World Media Intelligence FIBEP Conference, Oct. 1 to 3 at the Copenhagen Denmark Marriott. €1,250 for members.
Conference: MarTech, Oct. 1 to 3 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access pass: $2,045 onsite.
Conference: PRSA National Conference, Oct. 5-9, Austin, TX.
Conference: Search Summit, Oct. 19 in New York City. Presented by ClickZ and Search Engine Watch. Full rate $1,195.
Conference: Healthcare Social Media Summit, Oct. 23 at the Baltimore Marriott Waterfront in Baltimore, MD. Presented by PR News. Onsite rate $1,595.
Conference: Conference: SMX East, Oct. 24-25 at New York City. Presented Search Engine Land and Marketing Land. $1,745 on site.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Corporate Communications - Mozilla, Mountain View, CA
Senior Communications Director, Public Affairs - United Nations Foundation, Washington, DC
Chief Communications and Development Officer - Team USADA, Colorado Springs, CO
Director of Public Affairs - Credit Union National Association, Washington, DC
Media and Content Manager - Central California Alliance for Health, Scotts Valley, CA
Media Relations Manager - University of Colorado, Denver, CO
PR and Content Specialist - Western Maryland Health System, Inc., Cumberland, MD
Marketing Positions
Marketing Analyst - University of Utah, Salt Lake City, UT
Digital Marketing Manager - CallTrackingMetrics, Annapolis, MD
Associate Social Media & Content Manager - Snyder's-Lance, Charlotte, NC
Sr. Digital Marketing Analyst - World Travel Holdings, Wilmington, MA
Social Media Manager - BioTRUST Nutrition, Golden, CO
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Factoids of the Week
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86% of consumers say transparency from businesses is more important than ever. (Sprout Social)Tweet this!
LinkedIn has 98% of Pinterest users report trying new products they find on the platform. (Pinterest)Tweet this!
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download your free guidebook now!
Ted Talks of the Week
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Don't Fail Fast - Fail Mindfully
Leticia Gasca
Author, Entrepreneur
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Quote of the Week
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"Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel important.' Not only will you succeed in sales, you will succeed in life."
Mary Kay Ash
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Quote of the Week
Gizmo of the Week
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Automatically applies the best coupon code at checkout. Read More »
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