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6 Worthwhile Recommendations for PR Students

August 2019, Issue #4

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August 2019 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
6 Worthwhile Recommendations for PR Students
A good college education requires much more than good grades. What college students do outside classrooms may impact their careers more than textbooks. Read More »

10 Crucial SEO Metrics to Measure Your Online Success
SEO (search engine optimization) can deliver enormous benefits once you've mastered its intricacies. Tracking these 10 essential metrics will help your company reap the full benefits of SEO. Read More »
How to Make an Explainer Video Memorable
For your brand's video to be successful, the audience must remember the brand name and key messages, Follow these techniques to create memorable videos that explain products and services. Read More »
New Management & PR Challenge: Balancing Shareholder Values against Expectations of Other Stakeholders
Profit and shareholder value are no longer the sole concerns of corporations, according to the Business Roundtable. As CEOs and Boards focus more on corporate social responsibility, PR teams will have their hands full in helping CEOs address the needs of customers, employees, communities and other stakeholders. Read More »
Has Martech Become the Heart and Soul of Marketing?
An assertion that martech (marketing technology) is marketing prompted widespread disagreement over the role of technology in marketing. Read More »
Teens Get Their News from YouTube Stars & Social Media: PR Implications
Teen-agers would rather obtain news through YouTube personalities and social media networks than legitimate news outlets. That's a troubling trend, experts say. Read More »
Last Weeks Articles
How Data Visualization Improves PR Communications
Charts, graphs and other types of data visualizations communicate data better than words alone. This guide to software tools, different types of graphics, and recommended best practices will help you create data visualizations that greatly improve your PR and content marketing. Read More »
Self-Serving Corporate Support of Social Causes Threatens Trust in PR & Marketing
When companies support social issues for obvious marketing purposes, it may elicit charges of woke washing and ultimately hurt brand reputation and legitimate brand activism. Read More »

What Facebook's Planned News Section Means for PR

12 Tips: How to Create Engaging Photos & Videos with Your Smartphone

Creative Applications of Chatbots in PR, Marketing and Customer Service

Instagram Touts New Augmented Reality (AR) Design Tool for Brand Marketing and PR

Recommended Reading
The Conversation
March Communications
Target Marketing
PR Daily
The New York Times
Wall Street Journal
From the Archives
Conferences and Webinars
Webinar: Boost Coverage with Your Own Brand Newsroom, Aug. 22 from 1:30 to 3 p.m. Eastern time. Presented by PR News. $399 per site.
Conference: Content Marketing World, Sept. 3 to 6 at the Huntington Convention Center of Cleveland, OH. Presented by the Content Marketing Institute. All-access regular rate: $2,399.
Conference: ANA Data & Measurement Conference, Sept. 9 to 11 at the Ritz-Carlton, Naples, FL. Sponsored by Google.
Webinar: Storytelling Summit for Marketers, Sept. 10, 17 and 24. Presented by MarketingProfs. $395.
Conference: When to Use Videos - and How to Make Them Yourself, Sept. 13 from 9 a.m. to 5 p.m. at PRSA Professional Development Center, New York, N.Y.
Conference: MarTech, Sept. 16-18 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access passes $2,895 onsite.
Conference: Communication Conference, Sept 22-24 at the Greektown Casino-Hotel in Detroit, MI. Presented by the IABC.
Webinar: Success on Social for B2B Brands, Sept. 26 from 1:30 to 3 p.m. Eastern time. $299 per site location. Presented by Access Intelligence.
Conference: Women in Communication Leadership Forum, Sept. 19-20 in Los Angeles. Presented by the USC Annenberg Center for Public Relations Annenberg School for Communication. $999-$1,200.
Conference: ANA Masters of Marketing Week, Oct. 2 to 5 in Orlando, FL. Presented by the ANA. $2,995 for nonmembers.
Conference: PRSA Tri-State Conference, Oct 16 at New York University, New York, NY. $199.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Social Media PR and Measurement Boot Camp, Oct. 24 in Phoenix, AZ. Presented by Ragan. Standard price: $945.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek
Conference: The Future of Communications Conference, Nov. 5-6 in Chicago. Presented by Ragan. $1,699
Conference: World Media Intelligence Congress, Nov. 5-7 in Lima, Peru.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Communications - Colorado State University, Fort Collins, CO
Director, Communications and Media Relations - University of Arizona, Tucson, AZ
Director, Executive and Strategic Communications - The American College of Financial Services, King of Prussia, PA
Senior Director, Communications - American Wind Energy Association, Washington, DC
Public Affairs Specialist - National Park Service, Philadelphia, PA
Public Information Office - City of Portland, Portland, OR
Senior Public Relations Director - Dun & Bradstreet, Short Hills, NJ
Assistant Director of Communications, Sustainability - Harvard University, Cambridge, MA
Marketing Positions
Senior Vice President, Marketing and Engagement - Colorado Public Radio, Centennial, CO
Marketing Manager - Uline, Pleasant Prairie, WI
Director of Marketing & Communications - The National Ballet of Canada, Toronto, Canada
Director Marketing and Communications - Capital Area United Way, Baton Rouge, LA
Marketing Associate - KIPP SoCal Public Schools, Los Angeles, CA
Associate Marketing Specialist - ATCC, Manassas, VA
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Best Graduation Speeches
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Jim Carey
Jim Carey
Maharishi University of Management
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Quote of the Week
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"Never use a hammer when a velvet glove will do."
Sanjay Gupta
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download your free guidebook now!
Gizmo of the Week
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Grammarly Keyboard

Suggests synonyms while you're texting. Read More
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Factoids of the Week
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60% of teens who get news from YouTube say they are more likely to get it from celebrities or influencers, compared to news organizations (39%). (Common Sense Media)Tweet this!
The number of marketing technology vendors has grown from about 1,000 five years ago to more than 7,000. (MarTech Conference)Tweet this!
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