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9 Tips: How to Successfully Stage Virtual Press Conferences

August 2020, Issue #4

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August 2020 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
9 Tips: How to Successfully Stage Virtual Press Conferences
Image by Mohamed Hassan from Pixabay
Online events offer advantages but also pose pitfalls. These recommendations can help PR stage virtual press conferences that are even more effective than in-person events. Read More »

12 Steps to Employ a Media Embargo Properly
Image source: Pixabay
Embargoes can be both helpful and challenging for media relations. Best used rarely under the right circumstances and in expert PR hands, embargoes can improve public relations results. Read More »
How Marketing can Work Better with Sales to Boost Revenue
Image source: Max Pixel
Now is an opportune time to increase cooperation between marketing and sales teams. As salespeople struggle to close sales, marketers can play a greater role by crafting content and campaigns that build trust with prospects. Read More »
How Apple Plays the Media Scarcity Card for PR Wins
Image source: Apple
Like his predecessor Steve Jobs, Apple CEO Tim Cook skillfully limits information released to journalists. While most companies lack Apple's PR power, they can learn how to better control the narrative like Apple does. Read More »
8 Ways to Reduce Zoom Fatigue
Image by Concord90 from Pixabay
Online video meetings can be emotionally and mentally draining. Some simple steps can reduce Zoom fatigue while not hampering collaboration or productivity.Read More »
How to Reach Customers through Facebook Live
Image by StockSnap from Pixabay
These recommendations from a Facebook insider can help businesses and other organizations improve their results on Facebook Live, an increasingly popular tool for reaching customers and promoting products. Read More »
Last Weeks Articles
4 Ways PR Can Invigorate Storytelling
Image by Tumisu from Pixabay
Storytelling is among the most valuable tools in public relations and marketing. These recommendations provide a roadmap to create interesting corporate and brand stories that educate and captivate. Read More »
How Strong Personal Brands Save Communications Careers
Photo by Mark König on Unsplash
Just as a robust corporate brand helps increase sales, a strong personal brand can boost your career and help win business. As Covid-19 disrupts lives, communications professionals may find that a durable personal brand will boost their career and business. Read More »

How to Move Your Corporate Event from Physical to Virtual during Covid-19

Facebook Pushes Hashtags: How Brands Can Benefit

Worries & Uncertainty Stalk PR Industry

How to Build a Strong Remote Workforce Culture

Recommended Reading
CNN
USA Today
Kellogg Insight
Social Media Today
The Wall Street Journal
Reworked
The New York Times
From the Archives
Conferences and Webinars
Webinar: How to Leverage AI Technology to Boost PR Productivity, Aug. 25 at 1 p.m. Eastern time. Presented by PR News. Free.
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Virtual Conference: Inbound 2020, Sept. 22-23. Presented by HubSpot. Free starter passes.
Virtual Conference: Digital Experience Summit, Oct. 21. Produced by Simpler Media Group. Free.
Virtual Conference: MarTech, Oct. 6-8. Produced by Third Door Media. Free.
Virtual Conference: Content Marketing World Conference & Expo, Oct. 13-16. Presented by Content Marketing World. All-access virtual passes: $999.
Virtual Conference: ICON 2020 — Content Marketing World Conference & Expo, Oct. 13-16. Presented by Content Marketing World. All-access virtual passes: $999.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Virtual Conference: Strategic Marketing USA, Nov. 5-6. Presented by Reuters. Limited free passes available.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Strategic Communications Advisor, US Marine Corps, Arlington, VA
Assistant Dean, Strategic Communication, Temple University, Philadelphia, PA
Senior Manager, Employee Communications, ebay, Austin, TX
Assistant Vice President for Communications, Northwestern University, Evanston, IL
Employee Communications Manager, Aldi, Batavia, IL
Vice President, Business Communications, Guardian Life Insurance, New York, NY
Communications Manager, American Airlines, Dallas, TX
Head of Corporate Communications, Epic, Cary, NC
Marketing Positions
Marketing Analytics Manager, Digital Media Enterprise, Adobe, Austin, TX
Integrated Marketing Communications Specialist, Newton Software, Wheaton, IL
Director of Marketing, Buffalo Bills, Orchard Park, NY
Head of Marketing, Market Intelligence, ISS, Marketing Intelligence
Digital Marketing Manager, EPIX, New York, NY
Marketing & Communications Manager, AccessHope, Irwindale, CA
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Quote of the Week
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"Commandment #1: Believe in yourself. Commandment #2: Get over yourself."
Kristan Higgins
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Download your Free Guidebook now!
Gizmo of the Week
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Pixlr

Like Photoshop for editing photos. Free for the most often used functions.
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Factoids of the Week
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53% of top-performing salespeople call marketing leads "excellent" compared to just 23% of their counterparts. (LinkedIn)Tweet this!
71% of reporters like to receive press releases under embargo but 29% don't. (Innowire Inc.)Tweet this!
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