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8 Recommendations to Create Stellar Internship Programs in PR and Marketing

August 2020, Issue #5

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August 2020 Issue 5 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
8 Recommendations to Create Stellar Internship Programs in PR and Marketing
Image source: Pexels
A quality internship program that provides in-depth education about PR and marketing requires thoughtful planning and management. These recommendations can help agencies and corporate departments develop programs that offer a satisfying experience for both intern and employer while avoiding legal problems. Read More »

How Insurance Can Cover PR Crisis Communications
Photo by Ulises Baga on Unsplash
Standard corporate insurance policies often cover costs of PR crisis response. Actually obtaining the funds to pay a PR agency requires advanced planning and possibly a good deal of wrangling with the insurance company. Read More »
Generation Z Poses New Challenges & Opportunities for PR & Marketing
Photo by Eric Ayon on Unsplash
Generation Z is different from older generations, even millennials, in distinct and subtle ways. PR and marketing professionals who best understand those differences are better able to engage with GenZers to win their attention and business. Read More »
Return on Time (ROT): A Valuable PR & Marketing Metric
Image by TheDigitalWay from Pixabay
Communications professionals typically consider return on investment (ROI) as the ultimate metric for measuring PR and marketing campaigns. Some experts, however, recommend dropping ROI in favor of return on time (ROT). Read More »
How Ellen DeGeneres Stumbled in PR Crisis Management - and How She Can Recover
Ellen DeGeneres. Image source: Wikimedia
Ellen DeGeneres committed several mistakes when responding to the recent PR crisis, experts say. The TV celebrity can recover by following the PR crisis management playbook, they say. Read More »
Why Athlete Superstars Make Poor Spokespersons
Image source: Wikimedia
While superstar athletes seem to offer brands an easy way to gain endorsements and favorable publicity, athletes often don't include client talking points in media interviews. Many athletes also draw negative attention for unsportsmanlike conduct that reflects on their sponsors. Read More »
Last Weeks Articles
9 Tips: How to Successfully Stage Virtual Press Conferences
Image by Mohamed Hassan from Pixabay
Online events offer advantages but also pose pitfalls. These recommendations can help PR stage virtual press conferences that are even more effective than in-person events. Read More »
12 Steps to Employ a Media Embargo Properly
Image source: Pixabay
Embargoes can be both helpful and challenging for media relations. Best used rarely under the right circumstances and in expert PR hands, embargoes can improve public relations results. Read More »

How Marketing can Work Better with Sales to Boost Revenue

How Apple Plays the Media Scarcity Card for PR Wins

8 Ways to Reduce Zoom Fatigue

How to Reach Customers through Facebook Live

Recommended Reading
The Muse
Social Media Today
PR Daily
Go Daddy Blog
Tom Fishburne Marketoonist
From the Archives
Conferences and Webinars
Virtual Conference: PR Measurement Boot Camp 3, Sept. 10. Presented by P World.
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Virtual Conference: Inbound 2020, Sept. 22-23. Presented by HubSpot. Free starter passes.
Virtual Conference: Digital Experience Summit, Oct. 21. Produced by Simpler Media Group. Free.
Virtual Conference: 2020 Measurement Summit, Oct. 6-8. Presented by Paine Publishing. Regular rate: $600.
Virtual Conference: MarTech, Oct. 6-8. Produced by Third Door Media. Free.
Virtual Conference: Content Marketing World Conference & Expo, Oct. 13-16. Presented by Content Marketing World. All-access virtual passes: $999.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Virtual Conference: Strategic Marketing USA, Nov. 5-6. Presented by Reuters. Limited free passes available.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Communications, University of Oregon, Eugene, OR
Supervisor of Media and Marketing, Spokane Public School, Spokane, WA
Senior Manager, Employee Communications, eBay, Austin, TX
Publicist, Vice Media Group, Brooklyn, NY
Manager, Corporate Communications, Newell Brands, Atlanta, GA
Senior PR Manager, Apple, Cupertino, CA
Public Relations Manager, Wildlife Resources Commission, Wake County, NC
Director Employee Communications, Intuit, Mountain View, CA
Vice President, Corporate Communications, Motion Picture Association, Washington, DC
Publicity Assistant, Harvard University, Cambridge, MA
Communications/Marketing Officer, Temple University, Philadelphia, PA
Communications Manager, Illinois Institute of Technology, Chicago, IL
Senior Manager of Communications, Pittsburgh Supercomputing Center, Carnegie-Mellon University, Pittsburgh, PA
Marketing Positions
Chief Marketing Officer, Facebook, Menlo Park, CA
Director, Customer Insights & Data Science, REI Co-op, Kent, WA
Marketing Coordinator, Florida Gulf Coast University, Fort Meyers, FL
Director, Digital Marketing, Houston Symphony, Houston, TX
Search Engine Optimization Manager, Verizon, Ashburn, VA
Assistant Director of Marketing, Sacred Heart University, Fairfield, CT
Associate Creative Director, Trip Advisor, New York, NY
Marketing Manager, Phelps Memorial Hospital, Tarrytown, NY
Digital Marketing Manager, New York Hall of Science, New York, NY
Senior Vice President, Marketing, NFL, New York, NY
Director, Business Strategy, Marketing, Nickelodeon, New York, NY
Sr. Marketing Manager, Powersports, Phoenix, AZ
Manager, Digital Marketing Analytics, Tapestry, New York, NY
Director, Digital Marketing, City of Hope, Duarte, CA
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Factoids of the Week
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Generation Z surpassed millennials in population in 2019, making up 32% of the world's 7.7 billion population. (Bloomberg)Tweet this!
24% of marketers plan to increase their investment in content marketing in 2020. (HubSpot)Tweet this!
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Ted Talks of the Week
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What Makes a Good Life? Lessons from the Longest Study on Happiness
Robert Waldinger
Psychiatrist and Professor, Harvard Medical School
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Download your Free Guidebook now!
Quote of the Week
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"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
William Bernbach
member, Advertising Hall of Fame
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Gizmo of the Week
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Easily edit video by editing text in the transcript the app automatically generates.
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