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The Massive Myth of Millennial Marketing

September 2017, Issue #1

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September 2017 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
The Massive Myth of Millennial Marketing
Many brands base their PR and marketing strategies on how they perceive millennials. A few PR and marketing experts — who are now supported by recent research — say marketing to millennials as a monolithic group is a mammoth mistake. Read More »

How Customer Service Can Thrive on Social Media - and Prevent PR Problems
Social media has become a leading customer service platform - and a potential source of PR nightmares. Brands without social media listening and brands that respond poorly risk an intensifying PR crisis. Those that respond promptly with professionalism and empathy will keep customers, gain new ones and avoid negative publicity. Read More »
How Aetna Responded to Its PR Crisis - And Its Next Possible Steps
Image source: FMP Consulting
By accidently revealing identities of HIV patients, Aetna created a customer relations problem and a potential PR crisis. Crisis experts applauded how Aetna responded to the problem and suggested steps the company can take to mitigate further damage. Read More »
10 Requisites for Landing Pages that Convert
Image source: MailChimp
Effective landing pages are an essential element for successful digital marketing. Following these methods will help marketers and designers produce landing pages that generate sales leads. Read More »
PR & Content Marketing Lessons from an Analysis of 800 Campaigns
Image source: Stacey Faulkerson via Flickr
An analysis of more than 800 content marketing campaigns provides insights into what types of content publishers prefer and what types of strategies and methods tend to win brand mentions and backlinks. Read More »
Hurricane Harvey Opens Flood Gates of Corporate Donations
Image source: Department of Defense
Hurricane Harvey's unprecedented flooding set records for property destruction and personal devastation. Corporate and individual donations to relief agencies in response to that destruction may also set records. Read More »
Most Viewed from Previous Issues
Can Measuring Return on PR Spend Gain PR More Stature within C-Suite?
A new metric, return on PR spend, could help PR gain greater influence in the C-suite. Here's how the new metric, along with other methods, can earn PR greater stature within upper management — and the larger budgets that result. Read More »
12 Tips to Create Effective Marketing Videos on a Shoestring Budget
Businesses and nonprofit organizations don't necessarily need large budgets to produce interesting, quality videos. A few basic pieces of equipment and careful planning can lead to eye-catching videos that accomplish their objectives. Read More »
Other Articles to Help You
Fast Company
Harvard Business Review
Fast Company
From the Archives
Conferences and Webinars
Webinar: How CCOs and CMOs are Handling a New Presidential Administration, Sept. 12 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Growth Marketing Conference, Sept. 13 at The Garage, Atlanta, GA. Sponsored by Your Ideas Are Terrible. $485.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: MarTech Conference, Oct. 2-4 at the Hynes Convention Center, Boston, MA. Produced by Third Door Media. All access passes $1,795.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Conference: Smart Social Summit, Oct. 16-18 in Austin, Regular price $1,395. Presented by Spredfast.
Conference: Social Media #Mashup at Disneyland, Oct. 23-24 Anaheim, CA. $1,795 for a standard price, all-access price. Presented by Ragan and the PRSA.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Conference: #DMWF North America, Javits Convention Center, New York, Nov.7-8. Presented by Six Degrees Ltd. Onsite all-access pass $999.
Conference: Global PR Summit Canada, Nov. 20-22 in Toronto, Canada. Organized by P World. $1,250 before Sept. 1.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Monitoring and Evaluation - Nine Network of Public Media, St. Louis, MO
Manager, Media Communications - IFIC, Washington, DC
Marketing & PR Manager - Grand Canyon Association, Grand Canyon National Park
PR Account Supervisor - Tourism - Luquire George Andrews, Charlotte, NC
Senior Marketing Communications Specialist - The American Institute of Chemical Engineers, New York, NY
Director, Media & Public Relations - Florida Gulf Coast, Fort Myers, FL
Marketing Positions
Director of Marketing - WLVT-PBS39, Bethlehem, PA
Content Marketing Manager - Center for the Collaborative Classroom, Alameda, CA
Marketing Director - ecoAmerica, San Francisco, CA
Senior Marketing Analyst - HOLLAND AMERICA LINE N.V, Seattle, WA
Social Media Manager - Napleton Automotive Group, Oakbrook Terrace, IL
Marketing Analyst/Content Writer - Kannact Health Services, Corvallis, OR
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Quote of the Week
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"If you have a choice to do an average job or a great job, why not do the great job?"
Sarah Thompson
Global Chief Executive, Draga5
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Quote of the Week
Factoids of the Week
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Only 47% of consumers are willing to complain about brands on social media. (Sprout Social)Tweet this!
50% of millennials prefer to shop at brick-and-mortar stores. (SmarterHQ)Tweet this!
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Gizmo of the Week
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Trip Scout

Travel app: self-guided walking tours of major cities developed by local authorities. Read More »
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