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9 Nifty PR Writing Techniques to Grab Skim Readers

September 2018, Issue #1

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September 2018 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
9 Nifty PR Writing Techniques to Grab Skim Readers
Most readers now usually skim articles online. If PR and marketing writers don't adjust their writing style to accommodate skimmers, many readers will miss the key messages. There are proven ways of writing that help skimmers get the message. Read More »

Papa Johns Pizza Struggles to Recover from PR Crisis
Image source: Mr. Blue MauMau via Flickr
Papa John's new CEO is taking steps to rebuild the brand's image following accusations of racism and the ouster of its founder and chairman. The pizza restaurant faces difficult hurdles including longtime branding built around the founder. Read More »
The Costly Mistakes Marketers Make in A/B Tests & How to Get Truly Meaningful Results
Many marketers unwittingly commit serious data interpretation errors during A/B testing and reach incorrect conclusions that can lead to costly business decisions. Following established procedures and not reaching premature conclusions about A/B test results will produce the needed level of accuracy that underpins good decisions. Read More »
Social Media Posts Can Change Peoples Opinions
It's possible on social media to convince others to change their viewpoints — even opinions on controversial political and social issues, new research reveals. Certain groups, notably younger men, tend to be more open to changing their mind. Read More »
LinkedIn Plans Revisions to Reinvigorate Group Forums
LinkedIn users - and especially group moderators - are abuzz about imminent changes to the network's forums. While some look on the changes with trepidation, others hope they'll bring new life to the platform's discussion forums. Read More »
Has Social Media Peaked? How Should Businesses and Brands React to Recent Declines?
In what some call "peak social," the use of social media platforms seems to have plateaued and is actually falling on some networks. Smart communications professionals will explore fresh strategies to attract more social media followers and greater engagement. Read More »
Most Viewed from Previous Issues
PR Stakes Out New Territory in Competitive Digital Media Landscape
Digital PR agencies hope to win more clients and larger accounts by offering services that go beyond the scope of traditional PR. They aim to offer real advantages over marketing, SEO and social media agencies. Read More »
How Cross-Functional Teams Improve Social Media Listening Results
Cross-functional social media teams can better resolve customers' problems and help the entire organization reap the benefits of social media monitoring and measurement. Read More »
Other Articles to Help You
The New York Times
Search Engine Journal
Coaching Positive Performance
Mark Schaefer
The Verge
From the Archives
Conferences and Webinars
Conference: Content Marketing World, Sept. 4 to 7 in Cleveland, OH. Presented by the Content Marketing Institute. All-access pass $2,499 onsite
Webinar: Transform Your Internal Content, Sept. 6 at 1 p.m. Central time. Presented by Ragan and Microsoft. Free.
Conference: Inbound 2018, Sept 4 to 7 in Boston. Presented by HubSpot. All-access pass $1,299
Conference: Strategic Communication & Research Conference, Sept. 12-13 in Atlanta, GA. Presented by the Institute for Public Relations and Prime Research. Early-bird registration: $799.
Conference: Digital & Content Marketing Summit, Sept. 12 to 13 in San Francisco. Presented by Innovation Enterprise. All-access pass $2,095.
Webinar: How to Prepare a Personal Crisis Plan, Sept. 13 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Marketing Strategy Virtual Conference, 11:30 a.m. Eastern time. Presented by MarketingProfs. Free.
Conference: Brand Storytelling & Content Marketing Conference, Sept. 26-28 at Intel in San Jose, CA. Presented by Ragan. All-access standard price $1,795
Conference: World Media Intelligence FIBEP Conference, Oct. 1 to 3 at the Copenhagen Denmark Marriott. €1,250 for members.
Conference: MarTech, Oct. 1 to 3 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access pass: $2,045 onsite.
Conference: PRSA National Conference, Oct. 5-9, Austin, TX.
Conference: Search Summit, Oct. 19 in New York City. Presented by ClickZ and Search Engine Watch. Full rate $1,195.
Conference: Healthcare Social Media Summit, Oct. 23 at the Baltimore Marriott Waterfront in Baltimore, MD. Presented by PR News. Onsite rate $1,595.
Conference: Conference: SMX East, Oct. 24-25 at New York City. Presented Search Engine Land and Marketing Land. $1,745 on site.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations Manager - Carthage College, Kenosha, WI
Assistant Director of Communications - Gettysburg College, Gettysburg, PA
Director of Public Affairs - Credit Union National Association, Washington, DC
Public Relations Manager - Los Angeles Zoo and Botanical Gardens, Los Angeles, CA
Deputy Director of Communications - Advancement Project, Washington, DC
Corporate Affairs Director - Amgen, Thousand Oaks, CA
Marketing Positions
Director of Marketing and Communications - World Food Program, Washington D.C.
Director of Marketing - Hospice El Paso, El Paso, TX
Digital and Social Media Manager - National Audubon Society Inc., San Francisco, CA
Digital Marketing Specialist - American Industrial Hygiene Association, Falls Church, VA 22042
Social Media Specialist - Blue Corona, Gaithersburg, MD
Marketing Data Analyst - Plank and Mill LLC, Tulsa, OK
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Quote of the Week
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"Courage is not the absence of fear, but the capacity for action despite our fears."
John McCain
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Quote of the Week
download your free guidebook now!
Factoids of the Week
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29% of men ages 18 to 29 changed their views on a political or social issue last year because of what they saw on social media. (Pew Research)Tweet this!
LinkedIn has 57% of marketers analyze data improperly by p-hacking. (Wharton School) Tweet this!
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Gizmo of the Week
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TouchRetouch

Removes unwanted content from your photos easily Read More »

DeepAngel

Artificial intelligence that erases objects from photographs Read More »
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