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Media Measurement News Library

Brands Face Rising Boycott Risks: How PR Can Prepare and Respond

September 2019, Issue #1

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September 2019 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Brands Face Rising Boycott Risks: How PR Can Prepare and Respond
Calls for boycotts, sometimes based on misinformation, are now commonplace. It's essential that PR pros prepare - and know how to respond. Read More »

10 Ways PR Firms and Freelancers Can Protect Themselves from Deadbeat Clients
Dealing with nonpaying clients is one of the most unpleasant tasks for PR agencies and freelancers. While distasteful, it's essential to address the problem directly and promptly. Read More »
How PR Talk Undermines Your Credibility
PR double talk, designed to mislead listeners, can ultimately diminish your credibility and damage your credibility with the media. These examples of such PR talk include suggested alternative communications strategies. Read More »
Why You Need to Leverage Brand Awareness in PPC Ads
The most effective PPC ads tap brand awareness to support your value propositions. Working your brand into PPC campaigns can establish consistency and turn your company name into a valuable asset. Read More »
New Research: Earned Media Bests Digital Advertising in Driving Consumer Purchases
Earned media convinces consumers to complete purchases more effectively than advertising and other channels, new research reveals. High digital ad costs, concerns about privacy, and steep ad competition in digital media may prompt brands to increase budget spends for earned media. Read More »
5 Common Mistakes in Marketing Research Samples
Although marketers often focus on sample size when conducting surveys, other factors are more likely to lead to inaccurate results. Read More »
Last Weeks Articles
6 Worthwhile Recommendations for PR Students
A good college education requires much more than good grades. What college students do outside classrooms may impact their careers more than textbooks. Read More »
10 Crucial SEO Metrics to Measure Your Online Success
SEO (search engine optimization) can deliver enormous benefits once you've mastered its intricacies. Tracking these 10 essential metrics will help your company reap the full benefits of SEO. Read More »

How to Make an Explainer Video Memorable

New Management & PR Challenge: Balancing Shareholder Values against Expectations of Other Stakeholders

Has Martech Become the Heart and Soul of Marketing?

Teens Get Their News from YouTube Stars & Social Media: PR Implications

Recommended Reading
Shelly Palmer
The New York Times
The New York Times
Medium
Fast Company
Lifehacker
From the Archives
Conferences and Webinars
Webinar: Storytelling Summit for Marketers, Sept. 10, 17 and 24. Presented by MarketingProfs. $395.
Conference: When to Use Videos - and How to Make Them Yourself, Sept. 13 from 9 a.m. to 5 p.m. at PRSA Professional Development Center, New York, N.Y.
Conference: MarTech, Sept. 16-18 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access passes $2,895 onsite.
Conference: Secrets of Media Relations Masters, Sept. 19-20 in New York City. Presented by the PRSA. $1080 for members.
Conference: Communication Conference, Sept 22-24 at the Greektown Casino-Hotel in Detroit, MI. Presented by the IABC.
Webinar: How to Grow Your Revenue Through Social Media Influencers, Sept. 26 at 3 p.m. Eastern time. Presented by the PRSA. Free for members.
Webinar: Success on Social for B2B Brands, Sept. 26 from 1:30 to 3 p.m. Eastern time. $299 per site location. Presented by Access Intelligence.
Conference: Women in Communication Leadership Forum, Sept. 19-20 in Los Angeles. Presented by the USC Annenberg Center for Public Relations Annenberg School for Communication. $999-$1,200.
Conference: ANA Masters of Marketing Week, Oct. 2 to 5 in Orlando, FL. Presented by the ANA. $2,995 for nonmembers.
Conference: PRSA Tri-State Conference, Oct 16 at New York University, New York, NY. $199.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Social Media PR and Measurement Boot Camp, Oct. 24 in Phoenix, AZ. Presented by Ragan. Standard price: $945.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Public Relations Leadership Forum, Oct. 29-30 in New York City. Presented by the Institute for Public Relations.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek.
Conference: The Future of Communications Conference, Nov. 5-6 in Chicago. Presented by Ragan. $1,699
Conference: World Media Intelligence Congress, Nov. 5-7 in Lima, Peru.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director of Communications - Colorado State University, Fort Collins, CO
Director, Communications and Media Relations - University of Arizona, Tucson, AZ
Director, Executive and Strategic Communications - The American College of Financial Services, King of Prussia, PA
Senior Director, Communications - American Wind Energy Association, Washington, DC
Public Affairs Specialist - National Park Service, Philadelphia, PA
Public Information Office - City of Portland, Portland, OR
Senior Public Relations Director - Dun & Bradstreet, Short Hills, NJ
Assistant Director of Communications, Sustainability - Harvard University, Cambridge, MA
Marketing Positions
Senior Vice President, Marketing and Engagement - Colorado Public Radio, Centennial, CO
Marketing Manager - Uline, Pleasant Prairie, WI
Director of Marketing & Communications - The National Ballet of Canada, Toronto, Canada
Director Marketing and Communications - Capital Area United Way, Baton Rouge, LA
Marketing Associate - KIPP SoCal Public Schools, Los Angeles, CA
Associate Marketing Specialist - ATCC, Manassas, VA
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Quote of the Week
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"Some people think greed is good. But over and over it's proven that ultimately generosity is better."
Paul Polman
     Former CEO, Unilever
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download your free guidebook now!
Gizmo of the Week
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Grafiti

New search engine for graphs, charts & visual insights on the web & Slack. Read More
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Factoids of the Week
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30% of consumers say a positive news mention would influence their purchase decisions the most. Only 12% say a digital/social ad influences their buying decisions. (BMV) Tweet this!
76% of consumers say they'd be willing to boycott a company if they disagree with values it advocates. (Cone Communications)Tweet this!
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