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Media Measurement News Library

5 PR & Marketing Lessons from LEGO

September 2020, Issue #1

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September 2020 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
5 PR & Marketing Lessons from LEGO
Image by Alexas_Fotos from Pixabay
As one of the most respected companies in the world, LEGO has built a loyal following for its multi-colored building blocks among both children and adults. PR and marketing practices have played a large part in building its reputation and customer loyalty. Other brands can adapt its methods to pursue greater growth and loyalty. Read More »

How to Create an FAQ Page that Makes Customers Happy
Image by Gerd Altmann from Pixabay
The FAQ page is a most useful but often neglected marketing tool. When done correctly, FAQ pages significantly improve user experience and customer satisfaction. Read More »
10 Tips for Zoom Online Meeting Success in PR & Marketing
Image source: Wikipedia
Zoom has emerged as the go-to app for online meetings for PR and marketing professionals. All work-from-home staff can improve communications by learning about advanced Zoom features and online meeting etiquette. Read More »
Americans Call Disinformation a Major Problem Facing Country
Image by Gerd Altmann from Pixabay
Americans call spread of disinformation the largest problem facing the country after infectious diseases and healthcare costs. They also believe large companies and PR pros, along with politicians, social media networks and media outlets, have a major role to play in combating the problem. Read More »
How to Use Twitter Lists for Public Relations
Image by Photo Mix from Pixabay
Twitter Lists can help PR organize Twitter accounts, improve media pitching, and generally use the network more effectively. Some call the lists the secret weapon of the app. Read More »
How to Measure Podcast Results for Marketing & PR
Photo by Soundtrap on Unsplash
Leading podcasters and measurement experts offer different perspectives on the best strategies and metrics to measure podcasts, but all agree analytics are essential to determine listenership and improve content. Read More »
Last Weeks Articles
8 Recommendations to Create Stellar Internship Programs in PR and Marketing
Image source: Pexels
A quality internship program that provides in-depth education about PR and marketing requires thoughtful planning and management. These recommendations can help agencies and corporate departments develop programs that offer a satisfying experience for both intern and employer while avoiding legal problems. Read More »
How Insurance Can Cover PR Crisis Communications
Photo by Ulises Baga on Unsplash
Standard corporate insurance policies often cover costs of PR crisis response. Actually obtaining the funds to pay a PR agency requires advanced planning and possibly a good deal of wrangling with the insurance company. Read More »

Generation Z Poses New Challenges & Opportunities for PR & Marketing

Return on Time (ROT): A Valuable PR & Marketing Metric

How Ellen DeGeneres Stumbled in PR Crisis Management - and How She Can Recover

Why Athlete Superstars Make Poor Spokespersons

Recommended Reading
Harvard Business Review
Phoenix Chamber Choir
Psyche
PRSA
TechRepublic
Wired
Huffington Post
From the Archives
Conferences and Webinars
Virtual Conference: PR Measurement Boot Camp 3, Sept. 10. Presented by P World.
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Virtual Conference: Inbound 2020, Sept. 22-23. Presented by HubSpot. Free starter passes.
Virtual Conference: Digital Experience Summit, Oct. 21. Produced by Simpler Media Group. Free.
Virtual Conference: 2020 Measurement Summit, Oct. 6-8. Presented by Paine Publishing. Regular rate: $600.
Virtual Conference: MarTech, Oct. 6-8. Produced by Third Door Media. Free.
Virtual Conference: Content Marketing World Conference & Expo, Oct. 13-16. Presented by Content Marketing World. All-access virtual passes: $999.
Virtual Conference: ICON 2020 — Strategic Communications, Navigating a World Disrupted, Oct. 26-29. Presented by PRSA. Professional registration: $795 for members.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Virtual Conference: Strategic Marketing USA, Nov. 5-6. Presented by Reuters. Limited free passes available.
Virtual Conference: Strategic Marketing USA, Nov. 5-6. Presented by Reuters. Limited free passes available.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director Public Relations and Communications, Northwest Medical Center, Margate, FL
Senior Media Relation Specialist, Duke Health, Durham, NC
Vice President, Science and Clinical Communications, Pfizer, New York, NY
Communications Director, University of California, Berkley, CA
Director, Change &amo; Communications, Marvin, Warroad, MN
Director of Communications, University of St. Thomas, Minneapolis, MN
Vice President, Communications, United States Olympic & Paralympic Committee, Colorado Springs, CO
Vice President, Healthcare Communications, Ogilvy, Cambridge, MA
Vice President - Communications, Wounded Warrior Project, Jacksonville, FL
Director, Public Relations and Corporate Communications, SunPower, Austin, TX
Executive Speechwriter, Montefiore Medical Center, The Bronx, NY
Marketing Positions
Web Marketing Manager, 23andMe, Sunnyvale, CA
Marketing Communications Specialist, Penn State, Mont Alto, PA
Manager, Digital Marketing, Carrier, Palm Beach Gardens, FL
Director of Marketing and Communications, Durham Bulls Baseball Club, Durham, NC
Sr. Director, Content Marketing, Silicon Valley Bank, San Francisco, CA
Digital Marketing Manager, Verizon, Irving, TX
Director, Marketing - Brand & Customer Insights, 7-Eleven, Irving, TX
Director, Content Marketing, Teach for America, New York, NY
Digital Marketing Manager, Christie's, New York, NY
Associate Director, Marketing, William Morrow, New York, NY
Manager, Online Marketing, Match, West Hollywood, CA
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Gizmo of the Week
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JotForm

Turn any PDF form into an online form that's easy to fill out.
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Factoids of the Week
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61% of Americans are concerned about the spread of disinformation. (Institute for Public Relations)Tweet this!
69% of marketers say the coronavirus outbreak has affected their work in some way. (Wyzowl)Tweet this!
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Download your Free Guidebook now!
Ted Talks of the Week
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Why Gender-Based Marketing is Bad for Business
Gaby Barrios
Marketing Expert
[10:41]
Transcript
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Quote of the Week
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"Success comes from standing out. Not fitting in."
Don Draper
Mad Men
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