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Media Measurement News Library

Why and How PR Can and Should Help the Dreamers' Cause

September 2017, Issue #2

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September 2017 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
Why and How PR Can and Should Help the Dreamers Cause
Image source: Obama White House Archives
Public relations professionals are uniquely qualified to make the case on behalf of Dreamers. A massive PR campaign can point out the cruelty of terminating DACA and deporting young people who entered the United States as children. The storytelling skills of PR pros can humanize the struggles of Dreamers, assess their economic value to the country, and highlight the moral imperative of renewing or improving DACA and allowing the Dreamers to stay legally. Every PR professional can contribute at least one story - or promote others' stories to gain the support of Congress and prevent the travesty of mass deportation. Start, please, by sharing this article. Read More »

Most Nonprofits Now Realize Value of Media Measurement & Classify It Essential
Most nonprofit executives now consider media monitoring and measurement a must-have. Executives have become willing to allocate funds for media measurement. The next step for the nonprofit sector is to adopt measurement best practices that deliver accurate and meaningful assessments of their communications efforts. Read More »
The Secret to Successfully Following-up PR Pitches to Journalists and Bloggers
Following-up properly after sending pitches to journalists, bloggers and other online influencers is among the vital PR skills. Practicing specific do's and don'ts can help achieve greater success in following-up pitches. Read More »
Dos and Donts of Tweeting During Natural Disasters
Image source: Texas Army National Guard
Use of Twitter jumps during natural disasters, yet tweeting during such times poses risks to brands. Natural disasters are ideal times to express sympathy and support and poor times to promote products. Read More »
How Marketing, PR and CEOs can Best Use LinkedIns New Native Video
LinkedIn's new native video is a boon for PR and marketing pros. Native video offers many possible uses and is far superior to the old system of embedded links to other video platforms. Read More »
8 Sure Ways to Optimize Your Website for Voice Search
As voice search becomes increasingly common, voice search optimization has become one of the most important digital marketing trends. Marketers who optimize their web pages for voice search will attract more visitors to their websites and gain a competitive advantage. Read More »
Most Viewed from Previous Issues
The Massive Myth of Millennial Marketing
Many brands base their PR and marketing strategies on how they perceive millennials. A few PR and marketing experts — who are now supported by recent research — say marketing to millennials as a monolithic group is a mammoth mistake. Read More »
How Customer Service Can Thrive on Social Media - and Prevent PR Problems
Social media has become a leading customer service platform - and a potential source of PR nightmares. Brands without social media listening and brands that respond poorly risk an intensifying PR crisis. Those that respond promptly with professionalism and empathy will keep customers, gain new ones and avoid negative publicity. Read More »
Other Articles to Help You
The New York Times
Neil Patel
Alexa Blog
The Atlantic
The Atlantic
The New York Times
From the Archives
Conferences and Webinars
Conference: Stop Raising Awareness, Start Making a Difference, Sept. 14 at 1 p.m. Sponsored by the Institute for Public Relations. Free.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: MarTech Conference, Oct. 2-4 at the Hynes Convention Center, Boston, MA. Produced by Third Door Media. All access passes $1,795.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Conference: Smart Social Summit, Oct. 16-18 in Austin, Regular price $1,395. Presented by Spredfast.
Conference: Digital PR and Marketing Summit, Oct. 17-18 at the Eden Roc Resort in Miami Beach. Presented by PR News. Regular rate all-access pass $2,499.
Conference: Social Media #Mashup at Disneyland, Oct. 23-24 Anaheim, CA. $1,795 for a standard price, all-access price. Presented by Ragan and the PRSA.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Conference: #DMWF North America, Javits Convention Center, New York, Nov. 7-8. Presented by Six Degrees Ltd. Onsite all-access pass $999.
Conference: PR Daily World Conference, Nov. 8-9 in Washington, DC. Presented by PR Daily. Standard price $995.
Conference: Global PR Summit Canada, Nov. 20-21 in Toronto, Canada. Organized by P World. $1,450 before Oct 27.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Media Services Section Manager - Metropolitan Water District of Southern California, Los Angeles, CA
PR Account Supervisor - Luquire George Andrews, Charlotte, NC
Manager, Public Relations - National Multiple Sclerosis Society, Atlanta, GA
Public Relations Specialist - Tourism - Tri-City Health Center, Fremont, CA
Communications and Marketing Manager - Land Trust Alliance, Washington, DC
Public Relations Manager - H&L Partners, St. Louis, MO
Video/Media Relations Specialist - Dana-Farber Cancer Institute, Boston, MA
Marketing Positions
Marketing and Communications Director - Alzheimer's Association, Des Moines, IA
Senior Marketing Communications Specialist - American Institute of Chemical Engineers, New York, NY
Digital Marketing Analyst - American Retirement Association, Arlington, VA
Digital Marketing Content Analyst - MSA, Cranberry, PA
Inbound Marketing Manager - EMKTG, Inc., Boulder, CO
Social Media Specialist - Armstrong Steel, Englewood, CO
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Quote of the Week
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"The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world."
Scott Monty
Brain+Trust Partners
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Quote of the Week
Factoids of the Week
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Spending on analytics is expected to increase from 5.5% to 18.1% of marketing budgets in three years. (CMO Survey)Tweet this!
75% of nonprofit executives say measurement of communications is non-negotiable and more important than five years ago. (AMEC)Tweet this!
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