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Media Measurement News Library

How to Write Executive Quotes that Wow

September 2019, Issue #2

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September 2019 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How to Write Executive Quotes that Wow
Vibrant quotes can transform staid news releases and other PR content into memorable stories. Problem is most executive quotes fall flat. These recommendations can help PR and corporate communications pros compose quotes that editors include in articles and readers remember. Read More »

What the Pending Demise of Social Media Likes Means for Marketers
In a major change, social media platforms may hide "like" numbers that appear beneath people's photos and posts. Marketers will need to find other metrics to measure their social media and influencer marketing efforts. Read More »
Conventional Influencer Marketing Tactics Trip Up Brands - How to Avoid Similar Problems
Influencer marketing practices of some companies have drawn the ire of politicians and the attention of regulators. These recommendations from experts will help other brands avoid similar problems. Read More »
Marketing Analytics Spending Increases, but Benefits Vary
Increased budgets for marketing analytics produce greater benefits, but the bottom-line value varies substantially between companies, according to new research. Analytics will almost certainly enhance performance of more companies in the near future as they increase spending on measurement, use more software tools, and outsource tech services. Read More »
5 Actionable Tips to Optimize Website Content for Mobile Users
It's predicted that mobile devices will dominate internet traffic in the near future, making mobile optimization of websites especially important. Optimize your website for mobile traffic now to keep visitors engaged and avoid future problems. Read More »
5 Must-Know Updates in Major Social Media Platforms
Social media is a superb channel for promoting products and reaching potential customers, but marketers need to stay up-to-date on the latest changes in the most popular social media platforms to capitalize on social media marketing opportunities. Read More »
Last Weeks Articles
Brands Face Rising Boycott Risks: How PR Can Prepare and Respond
Calls for boycotts, sometimes based on misinformation, are now commonplace. It's essential that PR pros prepare - and know how to respond. Read More »
10 Ways PR Firms and Freelancers Can Protect Themselves from Deadbeat Clients
Dealing with nonpaying clients is one of the most unpleasant tasks for PR agencies and freelancers. While distasteful, it's essential to address the problem directly and promptly. Read More »

How PR Talk Undermines Your Credibility

Why You Need to Leverage Brand Awareness in PPC Ads

Has Martech Become the Heart and Soul of Marketing?

5 Common Mistakes in Marketing Research Samples

Recommended Reading
Social Media Today
Inc.
Wired
Data Box
Wired
Pew Research Center
Knowlege@Wharton
From the Archives
Conferences and Webinars
Conference: Secrets of Media Relations Masters, Sept. 19-20 in New York City. Presented by the PRSA. $1080 for members.
Conference: Communication Conference, Sept 22-24 at the Greektown Casino-Hotel in Detroit, MI. Presented by the IABC.
Webinar: How to Grow Your Revenue Through Social Media Influencers, Sept. 26 at 3 p.m. Eastern time. Presented by the PRSA. Free for members.
Webinar: Success on Social for B2B Brands, Sept. 26 from 1:30 to 3 p.m. Eastern time. $299 per site location. Presented by Access Intelligence.
Conference: Women in Communication Leadership Forum, Sept. 19-20 in Los Angeles. Presented by the USC Annenberg Center for Public Relations Annenberg School for Communication. $999-$1,200.
Conference: ANA Masters of Marketing Week, Oct. 2 to 5 in Orlando, FL. Presented by the ANA. $2,995 for nonmembers.
Conference: PRSA Tri-State Conference, Oct 16 at New York University, New York, NY. $199.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Social Media PR and Measurement Boot Camp, Oct. 24 in Phoenix, AZ. Presented by Ragan. Standard price: $945.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Public Relations Leadership Forum, Oct. 29-30 in New York City. Presented by the Institute for Public Relations.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek.
Conference: The Future of Communications Conference, Nov. 5-6 in Chicago. Presented by Ragan. $1,699
Conference: World Media Intelligence Congress, Nov. 5-7 in Lima, Peru.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Digital Summit, Dec. 2-4 in Dallas, TX. Platinum pass: $1,195.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
SR Manager PR & Corporate Communications - FILA, New York, NY
Assistant Director of Athletic Communications - University of Michigan, Ann Arbor, MI
Communications Manager - Center for Environmental Farming Systems, Raleigh, NC
Associate Director, Strategic Communications - SMU, Dallas, TX
Communications Director - American Alliance of Museums, Cincinnati, OH
Assistant Director of Media Relations - New York Institute of Technology, New York, NY
Chief Communications and Marketing Officer - UC San Diego, San Diego, CA
Executive Director, Media and Public Relations - Fashion Institute of Technology, New York, NY
Director of Communications - Las Vegas Convention and Visitors Authority, Las Vegas, NV
Marketing Positions
Digital Content Analyst - Resurgent Capital Services, Greenville, SC
American Dental Association, Digital Marketing Specialist - Chicago, IL
Digital Marketing Specialist - Los Angeles Police Federal Credit Union, Van Nuys, CA
Digital Marketing Analyst - Fulton Financial Corporation, Lancaster, PA
Digital Marketing Analyst - C&S Wholesale Grocers, Inc., Keene, NH
Digital Insights Analyst - News America Marketing, New York, NY
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Best Graduation Speeches
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Live Before You Die
Steve Jobs
Former Apple CEO
Stanford University 2014
[15:04]
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Quote of the Week
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"We cannot become what we need to be by remaining what we are."
Max De Pree
     Businessman, Writer
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download your free guidebook now!
Gizmo of the Week
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Signal

App encrypts calls and text messages. Read More
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Factoids of the Week
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58% of website visits were from mobile devices in 2018. (SimilarWeb) Tweet this!
Only 40% of marketers have tools that can quantify the impact of marketing spending on company performance. (CMO Survey)Tweet this!
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