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12 Important Ways Social Media Listening Can Benefit Your Business

September 2020, Issue #2

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September 2020 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
12 Important Ways Social Media Listening Can Benefit Your Business
Photo credit: Sebastiaan ter Burg
Social media monitoring provides organizations many benefits. Companies can find new customers, improve products, research their markets, gauge the well-being of employees, improve PR campaigns and much more. Read More »

4 PR & Marketing Lessons from Political Campaigns
Image by mohamed Hassan from Pixabay
While political pundits, news media and general public follow the candidates' appearances and ads, savvy public relations and marketing professionals examine their strategies and tactics for lessons they can apply to their own campaigns. Read More »
How GIFs Can Improve PR & Corporate Communications
Image source: Pew Research Center
GIFs can enhance PR and marketing and add personality to normally staid corporate communications. The animated, looping images are no longer only for amusing social media responses. Read More »
New Research: Companies Tap Social Media Listening for Customer Insights during Covid-19 Crisis
Image by Robin Higgins from Pixabay
Companies favor social media listening as a leading method for gathering information about consumers' fast-changing attitudes during the current uncertain times, new research shows. Read More »
12 Key Strategies to Create Awesome Social Media Memes
Image source: Anheuser-Busch
Some brands greatly increase engagement and reach by creating and distributing memes. While some memes deliver great marketing and PR successes, ill-conceived memes can anger customers and tarnish the brand's reputation. Read More »
How to Build an Online Community that Powers Brand Loyalty
Image by Gordon Johnson from Pixabay
Building an online community can increase brand loyalty, strengthen relationships with customers, and transform customers into brand advocates. Developing and maintaining a healthy community requires extensive preparation, considerable promotion and unending dedication. Read More »
Last Weeks Articles
5 PR & Marketing Lessons from LEGO
Image by Alexas_Fotos from Pixabay
As one of the most respected companies in the world, LEGO has built a loyal following for its multi-colored building blocks among both children and adults. PR and marketing practices have played a large part in building its reputation and customer loyalty. Other brands can adapt its methods to pursue greater growth and loyalty. Read More »
How to Create an FAQ Page that Makes Customers Happy
Image by Gerd Altmann from Pixabay
The FAQ page is a most useful but often neglected marketing tool. When done correctly, FAQ pages significantly improve user experience and customer satisfaction. Read More »

10 Tips for Zoom Online Meeting Success in PR & Marketing

Americans Call Disinformation a Major Problem Facing Country

How to Use Twitter Lists for Public Relations

How to Measure Podcast Results for Marketing & PR

Recommended Reading
GitLab
Strategy+Business
Strategy+Business
Business 2 Community
Top Rank Marketing
Inc.
The Guardian
From the Archives
Conferences and Webinars
Virtual Conference: 2020 Media & Measurement Conference, Sept. 23-24. Presented by the ANA.
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Virtual Conference: Inbound 2020, Sept. 22-23. Presented by HubSpot. Free starter passes.
Virtual Conference: Digital Experience Summit, Oct. 21. Produced by Simpler Media Group. Free.
Virtual Conference: 2020 Measurement Summit, Oct. 6-8. Presented by Paine Publishing. Regular rate: $600.
Virtual Conference: MarTech, Oct. 6-8. Produced by Third Door Media. Free.
Virtual Conference: Content Marketing World Conference & Expo, Oct. 13-16. Presented by Content Marketing World. All-access virtual passes: $999.
Virtual Conference: ICON 2020 — Strategic Communications, Navigating a World Disrupted, Oct. 26-29. Presented by PRSA. Professional registration: $795 for members.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Virtual Conference: Strategic Marketing USA, Nov. 5-6. Presented by Reuters. Limited free passes available.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Vice President, Healthcare Communications, Ogilvy, New York, NY
Director of Communications, Rice University, Houston, TX
Strategic Communications and Public Diplomacy Officer, British Embassy in Washington D.C.
Communications Analyst, Financial Industry Regulatory Authority, Inc., Rockville, MD
Director Internal Communications, Columbia University, New York, NY
Executive Director, Global Vaccines Communications, Merck, Kenilworth, NJ
Media Director, NBC News and MSNBC, New York, NY
Supervisory Public Affairs Specialist (Director, Office of Strategic Communications), Treasury, Financial Crimes Enforcement Network, Department of the Treasury, Vienna, Virginia
Managing Director, Crisis Communications, Financial Services, FTI Consulting, New York, NY
Public Affairs Program Manager, Alaska Airlines, Seattle, WA
Communications Manager, Commercial Bank, JPMorgan Chase Bank, N.A., New York, NY
Communications Manager, Commercial Bank, JPMorgan Chase Bank, N.A., New York, NY
Staff Director (Media Relations), Consumer Financial Protection Bureau, Washington, D.C.
Internal Communications Specialist, Charles River Laboratories, Wilmington, MA
Athletics Communication Assistant, Vanderbilt University, Nashville, TN
Communications Manager, Integrated Business Communications, Raytheon Technologies Corp, Windsor Locks, CT
Manager of Corporate Communications — Reputation, Hyundai Kia America Technical Center, Inc., Washington, DC
Communications Manager, Alliance for Justice, Washington, DC
Corporate Communications Associate I, Cleveland Clinic, Cleveland, OH
Communications Manager, Prince William County Government, Woodbridge, VA
Marketing Positions
Marketing & Communications Coordinator, Institute for Educational Advancement, Pasadena, CA
Associate Director, Marketing & Communications, Johns Hopkins University, Washington, District of Columbia
Senior Social Media Manager, T-Mobile, Bellevue, WA
Director of Marketing, New Development, Brookfield Properties, New York, NY
Brand and Digital Communications Director, L3Harris Technologies, Melbourne, FL
Senior Manager, Digital Marketing, Fujifilm, Bothell, WA
Marketing Campaign Manager, IBM, New York, NY
Senior Competitive Intelligence Analyst, Splunk Platform, Splunk, New York, NY and other locations
Associate Director, Marketing & Communications, California State University, San Jose, San Jose, CA
Director, Digital Marketing, Mattress Firm, Houston, TX
Senior Marketing Manager - QuickBooks GTM, New Offerings, Intuit, Mountain View, CA and other locations
Marketing Communications Specialist III, Lenox International, Richardson, TX
Manager, Marketing, Stanford Health Care, Palo Alto, CA
Marketing Coordinator CFL, D.R. Horton, Orlando, FL
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Quote of the Week
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"By opening our minds, we begin to change the world."
Pico Iyer
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Download your Free Guidebook now!
Factoids of the Week
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51% of companies used social media listening to learn about consumers' changing preferences, habits, and expectations during the Covid-19 epidemic. (Gartner)Tweet this!
73% of people admit they skim blog posts, while 27% read them thoroughly. (HubSpot)Tweet this!
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Ted Talks of the Week
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The Dangers of Willful Blindness
Margaret Heffernan
Writer, Entrepreneur
[14:27]
Transcript
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