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7 Ways Equifax Bumbled its PR Crisis Response to its Massive Data Breach

September 2017, Issue #3

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September 2017 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
7 Ways Equifax Bumbled its PR Crisis Response to its Massive Data Breach
Image source: GotCredit via Flickr
The Equifax response to its massive data breach may be one of the worst crisis management reactions in recent times. The company's reaction violated several rules of PR crisis management and caused great additional damage to its reputation, the single most valuable asset for any credit reporting agency. Read More »

Facebook Claims to Reach More People than the Census Bureau Says There Are. Really? Really!
Facebook's claim that it reaches more people in the U.S. than the Census Bureau says there are renewed suspicions of Facebook's measurement practices. Marketing experts cite several valid reasons for the discrepancy. Read More »
How to Spot Fake Research - And Avoid Producing It
Image source: Zizzie Fizz via Flickr
Being able to spot research that's faulty, biased or fake can help communications professionals counter the spread of fake news. Knowing best practices for producing and publishing research can also help PR and marketing professional produce research that is unbiased, transparent and ethical. Read More »
Firms Yearn for Marketing & PR Analytics but Lack the Staff Talent
Image source: Texas Army National Guard
Marketing and PR analytics are influencing more business decisions, but most firms lack the talent to make the best use of the data, a new survey reveals. Finding talent with analytical skills to extract insights from big data can be quite challenging. Read More »
Social Media News Consumption Grows Across Demographic Groups
More Americans obtain their news through social media than ever, and older Americans are embracing social media news consumption. Based on the latest data, corporate PR and marketing departments should invest more resources into placing and monitoring news on social media. Read More »
Most Viewed from Previous Issues
Why and How PR Can and Should Help the Dreamers Cause
Image source: Obama White House Archives
Public relations professionals are uniquely qualified to make the case on behalf of Dreamers. A massive PR campaign can point out the cruelty of terminating DACA and deporting young people who entered the United States as children. The storytelling skills of PR pros can humanize the struggles of Dreamers, assess their economic value to the country, and highlight the moral imperative of renewing or improving DACA and allowing the Dreamers to stay legally. Every PR professional can contribute at least one story - or promote others' stories to gain the support of Congress and prevent the travesty of mass deportation. Start, please, by sharing this article. Read More »
Most Nonprofits Now Realize Value of Media Measurement & Classify It Essential
Most nonprofit executives now consider media monitoring and measurement a must-have. Executives have become willing to allocate funds for media measurement. The next step for the nonprofit sector is to adopt measurement best practices that deliver accurate and meaningful assessments of their communications efforts. Read More »
Other Articles to Help You
The New York Times
Content Marketing Institute
USA Today
From the Archives
Conferences and Webinars
Webinar: Unlocking the Secrets to Driving Webinar Registration, Sept. 21 at 2 p.m. Eastern time. Presented by Website Magazine and ON24. Free.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: MarTech Conference, Oct. 2-4 at the Hynes Convention Center, Boston, MA. Produced by Third Door Media. All access passes $1,795.
Conference: PRSSA National Conference, Oct. 6-10 in Boston. Sponsored by the PRSA. $310 for remembers.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Conference: Smart Social Summit, Oct. 16-18 in Austin, Regular price $1,395. Presented by Spredfast.
Conference: Digital PR and Marketing Summit, Oct. 17-18 at the Eden Roc Resort in Miami Beach. Presented by PR News. Regular rate all-access pass $2,499.
Conference: Social Media #Mashup at Disneyland, Oct. 23-24 Anaheim, CA. $1,795 for a standard price, all-access price. Presented by Ragan and the PRSA.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Conference: #DMWF North America, Javits Convention Center, New York, Nov. 7-8. Presented by Six Degrees Ltd. Onsite all-access pass $999.
Conference: PR Daily World Conference, Nov. 8-9 in Washington, DC. Presented by PR Daily. Standard price $995.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Manager - Michigan State University, East Lansing, MI
Web Specialist - National Air Traffic Controllers Association, Washington, DC
Communication Lead - PNC Bank, Pittsburgh, PA
Media Relations Editorial Manage - AARP, Washington, DC
Public Relations Account Director - Quinn & Hary Marketing, New London, CT
Media Relations Manager & Sr. Copy Writer - Sigsauer, Newington, NH
Public Relations/Communications Manager - ZGF Architects, Seattle, WA
Director, Public Relations-University Communications - Howard University, Washington, DC
Marketing Positions
Associate Vice President for Marketing & Communications - Kennesaw State University, Kennesaw, GA
Senior Marketing Communications Specialist - American Institute of Chemical Engineers, New York, NY
Manager, Social Media - National Council for Behavioral Health Mission and Leadership, Washington, DC
Digital Marketing Analyst - Charles River Interactive, Waltham, MA
Marketing Analyst - Cengage, Boston, MA
Digital Marketing Manager/Analyst - Springboard, East Greenwich, RI
Factoids of the Week
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Only 1.9% of firms say they have the right people to take advantage of marketing analytics. (CMO Survey)Tweet this!
67% of Americans say they get at least some of their news on social media. (Pew Research Center)Tweet this!
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Quote of the Week
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"Your intuition knows what to write, so get out of the way."
Ray Bradbury
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Quote of the Week
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Gizmo of the Week
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Application enables teams to create, share, edit, discuss and organize documents from any device in real time. Read More »
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