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What Are the Telltale Social Media Metrics for Higher Education?

September 2018, Issue #3

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September 2018 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
What Are the Telltale Social Media Metrics for Higher Education?
Trying to determine the monetary ROI of social media is not realistic for colleges and universities. But vanity metrics, also called engagement metrics, can show if PR and marketing activities on social media are working. Interviewing or surveying applicants and enrolled students can provide even more insight. Read More »

10 Key Components of a First-Class Press Kit
The major components of a press kit, one of the most useful tools in public relations, help assure that journalists and other interested individuals can easily access the information they need about your company and its products. Read More »
Hurricane Florence Highlights Corporate PR & Marketing Crisis Planning
Image source: NOAA/NASA/UWM-SSEC-CIMSS
As hurricanes and other natural disasters strike with increasing frequency, businesses need to make sure they include natural disasters in their crisis management plans. Those plans require multiple components. Read More »
How to Drive Conversions from Social Media
Getting more followers and engagement sounds simple, but driving conversions through social media is challenging. Take heart. There are answers. Read More »
Facebook Watch Offers a New Channel for PR & Marketing
The Facebook Watch video service offers a new way to reach audiences and engage with customers. Wise marketing and PR professionals will assess and experiment on the new PR and marketing outlet that will likely reach hundreds of millions of people worldwide. Read More »
Disenchantment with Facebook May Alter Marketing Strategies?
While it's unclear how many people will delete the Facebook app or substantially decrease time on the network, brands must be concerned about increasing privacy concerns and increasingly ambivalent feelings of consumers toward the network. Read More »
Most Viewed from Previous Issues
Nike Intentionally Jumps into Kaepernick Controversy - A Savvy Marketing Play?
Image source: Girl Talk HQ
Nike intentionally ran toward controversy with its ad featuring former NFL quarterback Colin Kaepernick, who took a knee during the National Anthem to protest racial injustice. Many customers promptly vowed to boycott Nike, but most experts say the company knows how to win this PR and marketing game. Read More »
9 Elements of Effective Website Design for Inbound Marketing
Inbound marketing requires more than valuable content. With superb design that clearly guides them through the steps in their customer journey with your company, visitors can easily access the content that's most relevant to them Read More »
Other Articles to Help You
Jeff Bullas
The Guardian
LinkedIn Pulse
The Verge
Forbes
The New York Times
Buffer
From the Archives
Conferences and Webinars
Webinar: How to Write E-zines and Email Blasts, Sept. 20 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Brand Storytelling & Content Marketing Conference, Sept. 26-28 at Intel in San Jose, CA. Presented by Ragan. All-access standard price $1,795
Conference: World Media Intelligence FIBEP Conference, Oct. 1 to 3 at the Copenhagen Denmark Marriott. €1,250 for members.
Conference: MarTech, Oct. 1 to 3 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access pass: $2,045 onsite.
Conference: PRSA National Conference, Oct. 5-9, Austin, TX.
Conference: PRSA National Conference, October 7-9, Austin, TX. Full rate for Members: $1,495.
Conference: Search Summit, Oct. 19 in New York City. Presented by ClickZ and Search Engine Watch. Full rate $1,195.
Conference: Healthcare Social Media Summit, Oct. 23 at the Baltimore Marriott Waterfront in Baltimore, MD. Presented by PR News. Onsite rate $1,595.
Conference: Conference: SMX East, Oct. 24-25 at New York City. Presented Search Engine Land and Marketing Land. $1,745 on site.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Conference: Media Relations Next Practices Conference and Video Boot Camp, Dec. 5-6 at the National Press Club in Washington, DC. Presented by PR News. $1,845 onsite.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Manager - The Obama Foundation, Chicago, IL
PR & Social Media Manager - Planit, Baltimore, MD
Communications Manager - Temple Israel, Memphis, Tennessee
Public Relations Account Executives - Brodeur Partners, Boston, MA
Communications and Public Relations Manager - Nova Southeastern University, Fort Lauderdale, FL
Marketing Positions
Director, Marketing - American Medical Association, Chicago, IL
Digital Marketing Analyst - Stony Brook University, Stony Brook, NY
Social Media & Reputation Manager - Salamander Hotels & Resorts, Washington, DC
Content Marketer - Xzito Creative Solutions, LLC, Providence, RI
Digital Marketing Analyst II - Komet USA LLC, Rock Hill, SC
Social Media Manager - Alliance of American Football, Memphis, TN
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Gizmo of the Week
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Dataset Search

Searches thousands of data repositories on the web. Read More »

Google Scholar

A search engine for science publications, patents and case law. Read More »
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Quote of the Week
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"Trust is the ultimate human currency. It's earned in drops, lost in buckets."
Bill McDermott
     CEO, SAP
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Quote of the Week
Factoids of the Week
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26% of Americans say they deleted the Facebook app from their cellphones over the past year. (Pew Research)Tweet this!
Higher education institutions dedicate 18.5% of revenue to marketing on average. (Gartner)Tweet this!
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