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Media Measurement News Library

6 PR & Marketing Lessons from the Chicken Sandwich Wars

September 2019, Issue #3

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September 2019 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
6 PR & Marketing Lessons from the Chicken Sandwich Wars
The recent so-called Chicken Sandwich Wars on social media offer some worthwhile lessons for PR and marketing pros to chew on and digest. The Popeyes chicken sandwich campaign may rank as one of the best PR and social media marketing campaigns of the year. Read More »

Why Storytelling Matters in PR - and How to Do It Well
Storytelling can move and motivate audiences, but only when done right. Just calling a sales pitch or product description a story won't impress anyone. These tips from leading storytellers can help you craft stories that captivate and educate audiences. Read More »
What Journalists Like - and Hate - in Media Relations Pitches
Recent surveys of journalists offer insights into why they choose some PR pitches over others. With media pitching more challenging than ever, PR pros can benefit from this current media relations advice. Read More »
Update of Google News Algorithm Impacts PR Practices for Media Relations
Google's decision to favor original reporting in its news results will influence public relations strategies. PR pros will prioritize pitching exclusive content and interviews to highly-respected publications. Read More »
CCOs Shoulder More Responsibility in Accelerating Transformation of Corporations
Many chief communications officers are expanding their responsibilities by providing CEOs strategic advice on corporate reputation, culture and values. Read More »
Is Blogging Passe? Should PR & Marketing Still Blog?
Blogging still deserves a leading role in PR and marketing strategies. Despite the recent rise of social media, blogs continue to offer key advantages over other tactics and techniques. Read More »
Last Weeks Articles
How to Write Executive Quotes that Wow
Vibrant quotes can transform staid news releases and other PR content into memorable stories. Problem is most executive quotes fall flat. These recommendations can help PR and corporate communications pros compose quotes that editors include in articles and readers remember. Read More »
What the Pending Demise of Social Media Likes Means for Marketers
In a major change, social media platforms may hide "like" numbers that appear beneath people's photos and posts. Marketers will need to find other metrics to measure their social media and influencer marketing efforts. Read More »

Conventional Influencer Marketing Tactics Trip Up Brands - How to Avoid Similar Problems

Marketing Analytics Spending Increases, but Benefits Vary

5 Actionable Tips to Optimize Website Content for Mobile Users

5 Must-Know Updates in Major Social Media Platforms

Recommended Reading
Neal Schaffer
Jeff Bullas
BuzzFeed
McKinsey & Company
Knowledge@Wharton
Pew Research Center
From the Archives
Conferences and Webinars
Webinar: Blockchain Technology: The Marketing Value of Digital Performance, Sept 26 at 1 p.m. Sponsored by the IPR Digital Media Research Center. Free.
Webinar: How to Grow Your Revenue Through Social Media Influencers, Sept. 26 at 3 p.m. Eastern time. Presented by the PRSA. Free for members.
Webinar: Success on Social for B2B Brands, Sept. 26 from 1:30 to 3 p.m. Eastern time. $299 per site location. Presented by Access Intelligence.
Conference: Women in Communication Leadership Forum, Sept. 19-20 in Los Angeles. Presented by the USC Annenberg Center for Public Relations Annenberg School for Communication. $999-$1,200.
Conference: ANA Masters of Marketing Week, Oct. 2 to 5 in Orlando, FL. Presented by the ANA. $2,995 for nonmembers.
Conference: PRSA Tri-State Conference, Oct 16 at New York University, New York, NY. $199.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Social Media PR and Measurement Boot Camp, Oct. 24 in Phoenix, AZ. Presented by Ragan. Standard price: $945.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Public Relations Leadership Forum, Oct. 29-30 in New York City. Presented by the Institute for Public Relations.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek.
Conference: The Future of Communications Conference, Nov. 5-6 in Chicago. Presented by Ragan. $1,699
Conference: World Media Intelligence Congress, Nov. 5-7 in Lima, Peru.
Conference: SMX East, Nov. 13-14 in New York, NY. Presented by Third Door Media. All access pass onsite plus workshops: $3,095.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Digital Summit, Dec. 2-4 in Dallas, TX. Platinum pass: $1,195.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director, UChicago Online - University of Chicago, Chicago, IL
Assistant to Senior VP for External Affairs - Art Institute of Chicago, Chicago, IL
Senior Manager, Media Measurement & Data Strategy - WW, New York, NY
Marketing & Communications Manager - University of Idaho, Moscow, ID
Vice President, Corporate Communications - Caleres, St. Louis, MO
Director, Media Relations - Motion Picture Association of America Inc., Washington, DC
Public Relations Specialist - The Morton Arboretum, Lisle, IL
Manager, Communications Insights - Nestle Purina PetCare Company, Saint Louis, MO
Marketing Positions
Chief Marketing Officer - Morehouse School of Medicine, Atlanta, GA
Digital Marketing Manager - NAR, Chicago, IL
Social Media Manager - World Food Program USA, Washington, DC
Marketing Communications Specialist - Anticoagulation Forum, Newton, MA
Digital Marketing Analyst - Elite Dental Partners, Chicago, IL
Social Media Marketing Analyst - Brown Brothers Harriman, Boston, MA
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Factoids of the Week
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80% of publishers say a pitch irrelevant to their beat is one of the common reasons for declining a pitch. (Frac.tl) Tweet this!
Only 61% of reporters say they always or usually consult the company's social media when reporting on the company. (Muck Rack)Tweet this!
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Quote of the Week
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"Three things cannot hide for long: the Moon, the Sun and the Truth."
Gautama Buddha
     
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Gizmo of the Week
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Signal

App encrypts calls and text messages. Read More
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