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8 Ways to Dump Useless Metrics & Achieve Better PR Measurement

September 2017, Issue #4

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September 2017 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
8 Ways to Dump Useless Metrics & Achieve Better PR Measurement
PR teams often track and analyze too many metrics that are outdated, unhelpful and consume precious time and energy. Dumping bad metrics can help PR focus on a handful of meaningful metrics that bring clarity to PR measurement. Read More »

Better Ways to Debunk Fake News: New Research
New research offers valuable advice on how to debunk fake news and misinformation. People often stubbornly cling to falsehoods, especially if they offer simple explanations. However, PR professionals and other fact checkers can combat false news reports with tenacity and the right tools. Read More »
How PR Crisis Simulations Prepare Companies for the Real Thing
Public relations and corporate communications departments are embracing practice drills that reproduce fast-moving PR crises to a remarkable degree of realism. The simulations can improve how crisis management teams react and reveal where organizations need to improve their responses. Read More »
Artificial Intelligence to Bestow New Superpowers on PR
Some experts predict AI will give PR powerful new capabilities. The technologies enable PR to quickly analyze enormous amounts of big data from social media monitoring services and other sources to predict public reactions to events, predict the severity of PR crisis, and offer meaningful recommendations. Read More »
How to Grow an Ethical Workplace Culture
High ethical standards help recruit top talent, retain loyal customers and stimulate growth. Preventing ethical misconduct by employees entails more than issuing guidelines or a compliance document. Growing an ethical culture requires setting an example of doing the right thing in all circumstances. Read More »
How PR Can Help Itself by Helping the Media Get Past its Current Troubles
The news media face turmoil and an uncertain, anxious future. PR can develop mutually beneficial relationships by providing high-quality content relevant to a publication's niche, rather than self-serving promotional or sales pitches. Read More »
Most Viewed from Previous Issues
7 Ways Equifax Bumbled its PR Crisis Response to its Massive Data Breach
Image source: GotCredit via Flickr
The Equifax response to its massive data breach may be one of the worst crisis management reactions in recent times. The company's reaction violated several rules of PR crisis management and caused great additional damage to its reputation, the single most valuable asset for any credit reporting agency. Read More »
Facebook Claims to Reach More People than the Census Bureau Says There Are. Really? Really!
Facebook's claim that it reaches more people in the U.S. than the Census Bureau says there are renewed suspicions of Facebook's measurement practices. Marketing experts cite several valid reasons for the discrepancy. Read More »
Other Articles to Help You
The New York Times
PR Daily
Psychology Today
Business 2 Community
From the Archives
Conferences and Webinars
Conference: MarTech Conference, Oct. 2-4 at the Hynes Convention Center, Boston, MA. Produced by Third Door Media. All access passes $1,795.
Conference: PRSSA National Conference, Oct. 6-10 in Boston. Sponsored by the PRSA. $310 for remembers.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Conference: Smart Social Summit, Oct. 16-18 in Austin, Regular price $1,395. Presented by Spredfast.
Conference: Digital PR and Marketing Summit, Oct. 17-18 at the Eden Roc Resort in Miami Beach. Presented by PR News. Regular rate all-access pass $2,499.
Conference: Social Media #Mashup at Disneyland, Oct. 23-24 Anaheim, CA. $1,795 for a standard price, all-access price. Presented by Ragan and the PRSA.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Conference: #DMWF North America, Javits Convention Center, New York, Nov. 7-8. Presented by Six Degrees Ltd. Onsite all-access pass $999.
Conference: PR Daily World Conference, Nov. 8-9 in Washington, DC. Presented by PR Daily. Standard price $995.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Communication and Advancement - University of Kansas, Lawrence, KS
Director of Communications and Public Relations - National Coast Guard Museum Association, Inc., New London, CT
Media Relations Specialist - Northeastern University, Boston, MA
Public Relations Manager - AECP, Irving, TX
Director of Communications and External Relations - Los Angeles Community College District, Los Angeles, CA
Sr. Communications Specialist - Duke University Health System, Durham, NC
Assistant Account Executive - Siren PR, Royal Oak, MI
Marketing Positions
Digital Marketing Analyst - American Retirement Association, Arlington, VA
Marketing Insights Analyst - Ohio State, Columbus, OH
Marketing Analyst - Point To Point, Beachwood, OH
Content Marketing Manager - Skidmore College, Saratoga Springs, NY
Digital Marketing Manager - National Kidney Foundation , New York, NY
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Gizmo of the Week
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Clarity Jargon Buster

Online jargon buster tool for clear writing Read More »
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rfp for media monitoring and pr measurement
Quote of the Week
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"A corporate culture grounded in uncompromising ethical standards and practices increases trust, enhances corporate reputation and promotes growth."
William Comcowich
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Quote of the Week
Factoids of the Week
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69% of journalists fear that independent news organizations will not be financially viable. (MyNewsDesky)Tweet this!
86% of millennials consider working for a business that conducts itself ethically a top priority. (Bentley University)Tweet this!
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