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Press Release Embargoes Can Still Work: 9 Steps to Employ an Embargo Properly in Public Relations

September 2018, Issue #4

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September 2018 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
Press Release Embargoes Can Still Work: 9 Steps to Employ an Embargo Properly in Public Relations
Some believe embargoes have disappeared, but under the right circumstances and in expert hands they can still improve public relations results. Today's embargoes are quite different from the embargoes of pre-internet times. Read More »

How Associations Achieve Success on Social Media
Associations can win sizeable PR and marketing victories with social media. The key is to arm employees, members and other advocates with the right tools and develop a solid social media marketing plan. Read More »
Holidays Give Brands PR & Marketing Gifts
Almost every day is a day of recognition for some type of food, product, profession or cause. Most brands can capitalize on at least one holiday or day of recognition during the year. Read More »
The Cathay Pacific Misspelling: Mistake or PR Stunt?
An airline's misspelled name on an aircraft raised questions about its PR intentions. Was it a genuine mistake or a planned PR stunt? And if it was intentional, was it a wise marketing ploy? Read More »
Sports Tie-In PR & Marketing: Guaranteed Home Run or Gold Medal? Not Necessarily
Sports tie-ins can work - but hitting a home run is harder than many imagine. Recommend a sports program only if it fits in with the client's marketing objectives. It's usually best to also offer non-sports alternatives. Read More »
Marketers Lament Demise of SlideShare. What are Alternatives?
SlideShare once enjoyed a loyal fan base and offered a superb PR and marketing tool, especially for B2B marketers. But the hosting service for slide presentations has become a victim of corporate neglect. Read More »
Most Viewed from Previous Issues
What Are the Telltale Social Media Metrics for Higher Education?
Trying to determine the monetary ROI of social media is not realistic for colleges and universities. But vanity metrics, also called engagement metrics, can show if PR and marketing activities on social media are working. Interviewing or surveying applicants and enrolled students can provide even more insight. Read More »
10 Key Components of a First-Class Press Kit
The major components of a press kit, one of the most useful tools in public relations, help assure that journalists and other interested individuals can easily access the information they need about your company and its products. Read More »
Other Articles to Help You
The Atlantic
Yale Insights
The New York Times
LinkedIn Pulse
From the Archives
Conferences and Webinars
Conference: World Media Intelligence FIBEP Conference, Oct. 1 to 3 at the Copenhagen Denmark Marriott. €1,250 for members.
Conference: MarTech, Oct. 1 to 3 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access pass: $2,045 onsite.
Conference: PRSSA National Conference, Oct. 5-9, Austin, TX. Student Registration: $335.
Conference: PRSA National Conference, October 7-9, Austin, TX. Full rate for Members: $1,495
Conference: Search Summit, Oct. 19 in New York City. Presented by ClickZ and Search Engine Watch. Full rate $1,195.
Conference: Healthcare Social Media Summit, Oct. 23 at the Baltimore Marriott Waterfront in Baltimore, MD. Presented by PR News. Onsite rate $1,595.
Conference: SMX East, Oct. 24-25 at New York City. Presented Search Engine Land and Marketing Land. $1,745 on site.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Conference: Media Relations Next Practices Conference and Video Boot Camp, Dec. 5-6 at the National Press Club in Washington, DC. Presented by PR News. $1,845 onsite.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Manager - The Obama Foundation, Chicago, IL
PR & Social Media Manager - Planit, Baltimore, MD
Communications Manager - Temple Israel, Memphis, Tennessee
Public Relations Account Executives - Brodeur Partners, Boston, MA
Communications and Public Relations Manager - Nova Southeastern University, Fort Lauderdale, FL
Marketing Positions
Director, Marketing - American Medical Association, Chicago, IL
Digital Marketing Analyst - Stony Brook University, Stony Brook, NY
Social Media & Reputation Manager - Salamander Hotels & Resorts, Washington, DC
Content Marketer - Xzito Creative Solutions, LLC, Providence, RI
Digital Marketing Analyst II - Komet USA LLC, Rock Hill, SC
Social Media Manager - Alliance of American Football, Memphis, TN
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Factoids of the Week
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Only 22% of businesses are satisfied with their conversion rates. (Econsultancy)Tweet this!
78% of 18- to 24-year-olds use Snapchat. (Pew Research)Tweet this!
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Gizmo of the Week
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Helps work with text, make reports, write articles, and prepare text for web publication. Convert plain text to HTML paragraphs, remove line breaks or remove multiple spaces. Read More »
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Ted Talks of the Week
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The Art of the Interview
Marc Pachter
Cultural Historian
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Quote of the Week
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"I do not believe you could be a great leader today without being a good storyteller."
Richard Branson
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Quote of the Week
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