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How GE Energized Social Media Performance by Giving Employees Control

September 2019, Issue #4

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September 2019 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How GE Energized Social Media Performance by Giving Employees Control
When GE Power gave selected employees control of the brand's social media accounts, they invigorated performance. Other organizations considering the strategy need to provide employees clear expectations and instructions while granting them freedom to speak in their own voice. Read More »

PR Leadership Mired in Mediocrity, Report Card Finds
PR leadership seems stuck in mediocrity, new research shows. Perhaps more disturbing, gaps have widened between men's and women's perceptions of PR leadership in their organizations. Read More »
California Consumer Privacy Act Complicates Data Collection Compliance
The California Consumer Privacy Act (CCPA) introduces sweeping new privacy regulations. Even though the law applies only to California, it will impact many companies nationwide. Read More »
Twitter Demographics Skew Social Media Measurement
Twitter users differ demographically from Americans overall. Plus, a small core of users dominates discussions. PR and marketing teams must understand the differences as they use Twitter for research and promotion. Read More »
New Research: Understanding Generation Z Purchase Decisions
As digital first consumers, Generation Z relates to brands differently than previous generations. Understanding their behavior will help brands design better PR and marketing campaigns. Read More »
Pioneering Brands Tip Their Toes into TikTok
The increasingly popular TikTok app offers a new marketing outlet for brands. A handful of savvy brands are showing how to entertain and educate young audiences with captivating videos. Read More »
Last Weeks Articles
6 PR & Marketing Lessons from the Chicken Sandwich Wars
The recent so-called Chicken Sandwich Wars on social media offer some worthwhile lessons for PR and marketing pros to chew on and digest. The Popeyes chicken sandwich campaign may rank as one of the best PR and social media marketing campaigns of the year. Read More »
Why Storytelling Matters in PR - and How to Do It Well
Storytelling can move and motivate audiences, but only when done right. Just calling a sales pitch or product description a story won't impress anyone. These tips from leading storytellers can help you craft stories that captivate and educate audiences. Read More »

What Journalists Like - and Hate - in Media Relations Pitches

Update of Google News Algorithm Impacts PR Practices for Media Relations

CCOs Shoulder More Responsibility in Accelerating Transformation of Corporations

Is Blogging Passé? Should PR & Marketing Still Blog?

Recommended Reading
Digital Trends
Columbia Journalism Review
Harvard Business Review
Harvard Business Review
Kim Garst
USA Today
From the Archives
Conferences and Webinars
Conference: ANA Masters of Marketing Week, Oct. 2 to 5 in Orlando, FL. Presented by the ANA. $2,995 for nonmembers.
Conference: PRSA Tri-State Conference, Oct 16 at New York University, New York, NY. $199.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Social Media PR and Measurement Boot Camp, Oct. 24 in Phoenix, AZ. Presented by Ragan. Standard price: $945.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Public Relations Leadership Forum, Oct. 29-30 in New York City. Presented by the Institute for Public Relations.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek.
Conference: The Future of Communications Conference, Nov. 5-6 in Chicago. Presented by Ragan. $1,699
Conference: World Media Intelligence Congress, Nov. 5-7 in Lima, Peru.
Conference: SMX East, Nov. 13-14 in New York, NY. Presented by Third Door Media. All access pass onsite plus workshops: $3,095.
Conference: ANA Influencer Marketing Conference, Nov. 20-21 in New York, NY. Presented by the ANA.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Digital Summit, Dec. 2-4 in Dallas, TX. Platinum pass: $1,195.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director of Communications - Las Vegas Convention and Visitors Authority, Las Vegas, NV
Communications Officer - The Robert Wood Johnson Foundation, Princeton, NJ
Senior Manager, Public Relations - TV One, Silver Spring, MD
Editor - SmartBrief, Washington, DC
Social Media Manager - Hanover Insurance Group, Worcester, MA
Communications Manager - Partnership for a Healthier America, Washington, DC
Marketing Positions
Manager, Marketing Analytics - NBCUniversal, New York, NY
Director of Marketing - Firstmark Credit Union, San Antonio, TX
Manager, Digital Marketing - International Housewares Association, Rosemont, IL
Digital Marketing Social Media Specialist - BankNewport , Middletown, RI
Social Media Manager - City of Raleigh, Raleigh, NC
Digital Marketing Analyst - G4S, Torrance, CA
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Gizmo of the Week
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That'sThem

Put in a name to find phone number and email address. Read More
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Factoids of the Week
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Only 8% of businesses are prepared for the California Consumer Privacy Act that goes into effect Jan. 1, 2020. (PossibleNow)Tweet this!
PR leaders give themselves an A- for leadership performance; their employees give them a C+. (Plank Center for Leadership in Public Relations)Tweet this!
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Best Graduation Speeches
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Marissa Mayer
Former Google & Yahoo Executive
Illinois Institute of Technology
2009
[16:37]
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Quote of the Week
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"Whether you think you can or think you can't, you're probably right."
Henry Ford
     
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