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What Are the Essential Metrics to Evaluate PR Success?

September 2020, Issue #4

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September 2020 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
What Are the Essential Metrics to Evaluate PR Success?
Image by Colin Behrens from Pixabay
Measuring PR results protects PR credibility, budgets and business influence. Selecting appropriate metrics is the first and most critical step in PR measurement. Advanced metrics can prove the value of PR contributions to the organization's goals. Read More »

13 Tips for Conducting Stellar PR Interviews
Photo by Amy Hirschi on Unsplash
Conducting interviews is a valuable but under-appreciated skill for PR and other communications professionals. With these tips from experts, you can conduct interviews that elicit fascinating answers and lead to exceptional content. Read More »
PR Pros Confront Ethical Issues of Artificial Intelligence
Image by Gerd Altmann from Pixabay
Artificial intelligence (AI) poses one of the greatest ethical challenges of our times. Besides explaining the widespread changes that AI brings, PR pros will need to serve as ethical advisors within their organizations as they develop and implement AI. Read More »
Marketers Seek to Improve Measurement with Account-Based Marketing
Image by Pexels from Pixabay
More marketers plan to track metrics for account-based marketing measurement (ABM). By focusing on high-value accounts, ABM can produce better results. The process requires top-notch customer relationship management systems and close cooperation between marketing and sales. Read More »
Should Marketing and PR Embrace Instagram Reels?
Image source: Instagram
Instagram is competing directly against TikTok with its Reels feature. As TikTok faces a questionable future, brands may wish to take a close look at Reels. Early adopters may win a long-term advantage. Read More »
How to Find Your Nonprofit's Voice on Social Media
Image by Quim Muns from Pixabay
Nonprofits must find a social media voice to connect with supporters and promote their cause. Developing a voice involves more than just choosing the right words and writing style. Read More »
Last Weeks Articles
PR Agencies vs. Consultants and Coaches: Pros & Cons
Image by Arek Socha from Pixabay
Independent PR consultants and PR coaches can sometimes meet the needs of some businesses better than PR agencies - and at more affordable costs. It's crucial to choose the solution that best aligns with the organization's goals. Read More »
Shorter Bests Longer Content: New Research
Image by Gerd Altmann from Pixabay
New research indicates that shorter online content obtains more shares and backlinks than longer content on average. But that conclusion is not a hard and fast rule. Many long articles are extremely successful.Read More »

New Influencer Scam Poses Risk to Brands

Best SEO Practices for Bing - and Why You Should Learn Them

Email Marketing: 7 Benefits of Using Personalized Emails and How to Create One

Interactive Content: A Powerful Marketing and Digital PR Tool

Recommended Reading
Social Media Today
USA Today
Fast Company
McKinsey & Company
Rep Man
The Guardian
From the Archives
Conferences and Webinars
Virtual Conference: YouTube Marketing Summit, Sept. 28-Oct. 2. Presented by Social Media Examiner.
Virtual Conference: Webinar: Advanced Thinking: AI, Diversity & Inclusion, Reputation, Algorithms and More. Sept. 29 at 12 p.m. Eastern time. Presented by the Institute for Public Relations. Free.
Virtual Conference: The Social Shake-Up, Sept. 29 to Oct. 1. Presented by The Social Shake-up and Social Media Today.
Virtual Conference: Masters of B2B Marketing Conference, Oct. 14-16. Presented by LinkedIn.
Virtual Conference: Digital Experience Summit, Oct. 21. Produced by Simpler Media Group. Free.
Virtual Conference: 2020 Measurement Summit, Oct. 6-8. Presented by Paine Publishing. Regular rate: $600.
Virtual Conference: MarTech, Oct. 6-8. Produced by Third Door Media. Free.
Virtual Conference: Content Marketing World Conference & Expo, Oct. 13-16. Presented by Content Marketing World. All-access virtual passes: $999.
Virtual Conference: ICON 2020 — Strategic Communications, Navigating a World Disrupted, Oct. 26-29. Presented by PRSA. Professional registration: $795 for members.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Virtual Conference: Strategic Marketing USA, Nov. 5-6. Presented by Reuters. Limited free passes available.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Conference: Influencer Marketing & Activation Conference, Dec. 8-9. Presented by the ANA.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Positions
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Ted Talks of the Week
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Why Specializing Early Doesn't Always Mean Career Success
David Epstein
Science and Investigative Reporter
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Quote of the Week
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"The greatest dissents do become court opinions and gradually over time their views become the dominant view. So that's the dissenter's hope: that they are writing not for today, but for tomorrow."
Ruth Bader Ginsburg
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Download your Free Guidebook now!
Gizmo of the Week
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Tables by Google

Project and task management app for team collaboration
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Factoids of the Week
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Only 13% of B2B marketers rate their ability to measure and analyze marketing performance as above-average, while 40% believe their measurement ability needs improvement. (Demand Gen Report)Tweet this!
Bing controls 40% of marketers say proving the ROI of their marketing activities is their top marketing challenge. (HubSpot)Tweet this!
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