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The Fallacy of the PR Services Triple Play

October 2017, Issue #1

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October 2017 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
The Fallacy of the PR Services Triple Play
The "triple play" package that combines phone, internet and television services offers greater benefit to the cable company than their customers. The PR version of triple play of media database, press release distribution, and media monitoring and measurement suffers from the same problem: no one vendor offers the best of all three services and customers often end up paying for services they don't use. PR departments and agencies can usually obtain better results and lower costs by purchasing the services from different vendors. Read More »

10 Important Trends in PR Measurement
New tools and greater awareness of the importance of measurement mean PR is gaining greater recognition and regard for its successes. Here's what to expect in the new and improved future of PR measurement. Read More »
FTC Cites Influencers for Disclosure Violations - What Brands Must Know
In a first regulatory enforcement of its kind, the FTC accused social media influencers of failing to disclose financial relationships with brands they endorsed. The action highlights the importance of clear disclosure revealing that endorsers received some sort of remuneration. PR and marketing pros can protect their brands by carefully following SEC guidelines. Read More »
The Truth about When to Post on Social Media
Social media marketers would love to know the best times to post on social media, but answers remain elusive and studies produce contradictory answers. The truth about when to post may be surprising. Read More »
Social Listening: The Crucial First Step in Social Media Marketing & Sales
Social selling may well become the dominant channel for B2B sales, new research predicts. Social media listening is the first and most important step to ramping up sales through social media. Read More »
Inadequate Digital Marketing Caused the Toys R Us Bankruptcy
Image source: Wikimedia Commons
Toys R Us was slow to embrace digital marketing and ecommerce. That sluggishness contributed to its recent bankruptcy filing. The company's troubles demonstrate what can happen when marketing practices don't keep pace with consumers' changing shopping habits. Read More »
Most Viewed from Previous Issues
8 Ways to Dump Useless Metrics & Achieve Better PR Measurement
PR teams often track and analyze too many metrics that are outdated, unhelpful and consume precious time and energy. Dumping bad metrics can help PR focus on a handful of meaningful metrics that bring clarity to PR measurement. Read More »
Better Ways to Debunk Fake News: New Research
New research offers valuable advice on how to debunk fake news and misinformation. People often stubbornly cling to falsehoods, especially if they offer simple explanations. However, PR professionals and other fact checkers can combat false news reports with tenacity and the right tools. Read More »
Other Articles to Help You
Wall Street Journal
Wall Street Journal
From the Archives
Conferences and Webinars
Conference: PRSSA National Conference, Oct. 8-10 in Boston. Sponsored by the PRSA. $1,495 for the full package for members.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Conference: Smart Social Summit, Oct. 16-18 in Austin, Regular price $1,395. Presented by Spredfast.
Conference: Digital PR and Marketing Summit, Oct. 17-18 at the Eden Roc Resort in Miami Beach. Presented by PR News. Regular rate all-access pass $2,499.
Conference: Social Media #Mashup at Disneyland, Oct. 23-24 Anaheim, CA. $1,795 for a standard price, all-access price. Presented by Ragan and the PRSA.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Conference: #DMWF North America, Javits Convention Center, New York, Nov. 7-8. Presented by Six Degrees Ltd. Onsite all-access pass $999.
Conference: PR Daily World Conference, Nov. 8-9 in Washington, DC. Presented by PR Daily. Standard price $995.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager, Public Relations - American Society of Civil Engineers, Washington, DC
Publicist - Art Institute of Chicago, Chicago, IL
Media Relations Associate - Robert Wood Johnson Foundation, Princeton, NJ
Assistant or Associate Professor in Public Relations - Emerson College, Boston, MA
Public Relations Account Executive - Indicate Media Public Relations, New York, NY
Community & Public Relations Manager - Better Business Bureau, Idaho Falls, ID
Marketing Positions
Marketing Executive - Texas State Aquarium, Corpus Christi, TX
Digital Content Coordinator - Environmental Defense Fund, Washington, DC
Marketing Insights Analyst - Ohio State, Columbus, OH
Integrated Marketing Analyst - TE Connectivity, Harrisburg, PA
Online Marketing Manager - Clearlink, Salt Lake City, UT
Content Marketing Manager - HomeBay Technologies, Inc., San Diego, CA
Quote of the Week
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"Better 'trial and error' than no trial at all."
Theodore Roosevelt
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Quote of the Week
media monitoring free trial - sign up now!
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Factoids of the Week
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80% of marketing & sales leaders believe social media listening capabilities are important. (Forrester Research)Tweet this!
56% of marketers are not familiar with FTC guidelines on paid influencer marketing posts. (Izea)Tweet this!
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Gizmo of the Week
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This search engine makes finding public records less painful. Read More »
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