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5 Essential PR Metrics to Measure Earned Media

October 2018, Issue #1

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October 2018 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
5 Essential PR Metrics to Measure Earned Media
The days of evaluating public relations campaigns by counting clips and measuring column inches are long gone. PR now has new metrics at its disposal that accurately analyze the impact of earned media successes. Read More »

The Partisan Divide on Trust of the Media: Implications for PR
While trust in the media is low overall, Republicans are much more likely to distrust the media than Democrats. Brands will likely take that trend into account when developing PR and marketing campaigns. Read More »
How Ephemeral Content Can Boost Your Awareness
Ephemeral content that automatically disappears within 24 hours can still serve to boost brand awareness with captivating campaigns on platforms such as Instagram and Snap. Audiences appreciate the ephemeral content for its unpretentious and casual nature. Read More »
Too Many Mouths, Not Enough Ears: Is the Podcasting Bubble Bursting?
As major media companies reduce their podcasts, some observers say the podcast bubble is bursting. After initial optimism, podcasters found the audio programs more difficult and expensive to create than other media types, The programs also attracted fewer audiences and less advertising. So should marketers cease podcasting? Read More »
McDonalds Turns a Potentially Dicey Situation into a PR and Marketing Win
Filipino-American students gained national attention by hanging a fake ad poster in a McDonald's restaurant. Besides creating a humorous prank, the pair underscored the movement to include more Asians in marketing materials. Learn how McDonald's created a win. Read More »
How to Add Flavor to Your Writing and Cut Out the Fluff
All writers, including those in PR and corporate communications, struggle with the same question: Where does flavor end and fluff begin? Read More »
Most Viewed from Previous Issues
Press Release Embargoes Can Still Work: 9 Steps to Employ an Embargo Properly in Public Relations
Some believe embargoes have disappeared, but under the right circumstances and in expert hands they can still improve public relations results. Today's embargoes are quite different from the embargoes of pre-internet times. Read More »
How Associations Achieve Success on Social Media
Associations can win sizeable PR and marketing victories with social media. The key is to arm employees, members and other advocates with the right tools and develop a solid social media marketing plan. Read More »
Other Articles to Help You
The New York Times
Nieman Lab
The New York Times
The Wall Street Journal
From the Archives
Conferences and Webinars
Conference: PRSSA National Conference, Oct. 5-9, Austin, TX. Student Registration: $335.
Conference: PRSA National Conference, October 7-9, Austin, TX. Full rate for Members: $1,495
Conference: Search Summit, Oct. 19 in New York City. Presented by ClickZ and Search Engine Watch. Full rate $1,195.
Conference: Healthcare Social Media Summit, Oct. 23 at the Baltimore Marriott Waterfront in Baltimore, MD. Presented by PR News. Onsite rate $1,595.
Conference: SMX East, Oct. 24-25 at New York City. Presented Search Engine Land and Marketing Land. $1,745 on site.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Conference: Media Relations Next Practices Conference and Video Boot Camp, Dec. 5-6 at the National Press Club in Washington, DC. Presented by PR News. $1,845 onsite.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Manager, Corporate Communications - Nestle Waters, Stamford, CT
Director Media Relations - Syracuse University, Washington, DC
Director of Marketing - Southern New Hampshire University, Manchester, NH
Director of Media Relations & Publications - Becker College, Worcester, MA
Director - Marketing & Communications - Kansas City University, Kansas City, KN
Communications & Marketing Director - American Heart Association, Hollywood, FL
Senior Director of Marketing & Communications - Miami University, Miami, FL
Marketing Positions
Director, Integrated Marketing - Central Michigan University, Mount Pleasant, MI
Oakland, CA - East Bay Community Foundation, Digital Marketing Manager
Content Marketing & Communications Assistant - Williamsburg Winery, Williamsburg, VA
Social Media Manager - Laundry Service, Portland, OR
Digital Marketing Manager - Greater Washington Community Foundation, Washington, DC
Tourism & Marketing Manager - Watkins Glen Area Chamber of Commerce, Watkins Glen, NY
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Quote of the Week
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"Here's the most important question to ask: what can I do to help?"
Bill Comcowich
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Quote of the Week
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Factoids of the Week
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Only 82% of Democrats say they support the news media's watchdog role, compared to 38% of Republicans. (Pew Research) Tweet this!
64% of Americans listen to online audio monthly, up from 61% the previous year. (Edison Research)Tweet this!
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