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PR Techniques: How to Refute Fake News & Misinformation More Convincingly

October 2019, Issue #1

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October 2019 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
PR Techniques: How to Refute Fake News & Misinformation More Convincingly
Corporate communications professionals and others trying to refute fake news wonder how to debunk it without inadvertently strengthening it. New research provides insights and helpful advice on how best to quash misinformation. Read More »

5 Social Media Marketing Lessons from NASA
Earth-bound marketers can learn valuable lessons from NASA on how to achieve social media results that are out of this world. Read More »
13 PR & Marketing Ideas for Halloween
Even businesses that don't sell candy or costumes can take advantage of the substantial PR and marketing opportunities Halloween offers. Social media could offer a solution to PR and marketing personnel trying to reach more potential customers. Read More »
Is the CMO Position Disappearing? Or Just Evolving?
A number of high-profile corporations have eliminated their CMO positions. The corporate challenge is to create an integrated leadership team that implements coherent strategies to succeed in an increasingly complex and specialized marketing environment - no matter what their titles are. Read More »
10 Time-Saving Techniques for Social Media Marketing
Most marketers view social media as a must-have strategy because it produces results. A disadvantage is that it can become an enormous time sink. These tips will help you use your time more effectively to produce greater social media success. Read More »
LinkedIn Upgrades Audience Targeting Tools
LinkedIn continues to enhance its audience targeting and reporting features. B2B brands that stay abreast of the latest platform upgrades can extract greater value from the professional network. Read More »
Last Weeks Articles
How GE Energized Social Media Performance by Giving Employees Control
When GE Power gave selected employees control of the brand's social media accounts, they invigorated performance. Other organizations considering the strategy need to provide employees clear expectations and instructions while granting them freedom to speak in their own voice. Read More »
PR Leadership Mired in Mediocrity, Report Card Finds
PR leadership seems stuck in mediocrity, new research shows. Perhaps more disturbing, gaps have widened between men's and women's perceptions of PR leadership in their organizations. Read More »

California Consumer Privacy Act Complicates Data Collection Compliance

Twitter Demographics Skew Social Media Measurement

New Research: Understanding Generation Z Purchase Decisions

Pioneering Brands Tip Their Toes into TikTok

Recommended Reading
Harvard Business Review
NPR
McKinsey & Company
PR News
Fast Company
The New York Times
Information Today
From the Archives
Conferences and Webinars
Conference: PRSA Tri-State Conference, Oct 16 at New York University, New York, NY. $199.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Social Media PR and Measurement Boot Camp, Oct. 24 in Phoenix, AZ. Presented by Ragan. Standard price: $945.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Public Relations Leadership Forum, Oct. 29-30 in New York City. Presented by the Institute for Public Relations.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek.
Conference: The Future of Communications Conference, Nov. 5-6 in Chicago. Presented by Ragan. $1,699
Conference: World Media Intelligence Congress, Nov. 5-7 in Lima, Peru.
Conference: Digital Marketing for Financial Services Summit, Nov. 12-13 in New York, NY. Presented by the Strategy Group.
Conference: SMX East, Nov. 13-14 in New York, NY. Presented by Third Door Media. All access pass onsite plus workshops: $3,095.
Conference: ANA Influencer Marketing Conference, Nov. 20-21 in New York, NY. Presented by the ANA.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Digital Summit, Dec. 2-4 in Dallas, TX. Platinum pass: $1,195.
Conference: Marketing and Digital Communications Conference, Dec. 5-6 in Scottsdale, AZ. Presented by the PRSA. Regulate $955 for PRSA members.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Deputy Associate Commissioner for External Affairs - Food & Drug Administration, Silver Spring, MD
Vice President, Communications - Allegheny County Airport Authority, Pittsburgh, PA
Assistant Director, Communications and Public Relations - Bureau of Land Management, Grand Junction, CO
VP, Public Relations - Grubhub, Chicago, IL
Manager, Communications and Public Relations - National Potato Council, Washington, DC
VP/Chief Communication & Marketing Officer - University of Akron, Akron, OH
Chief Communications Officer - Western University, Pomona, CA
Marketing Positions
Marketing Analyst - Spotify, New York, NY
Director of Marketing & Public Relations - Adirondack Experience, Blue Mt. Lake, NY
Marketing & Communications Manager - Habitat for Humanity, Philadelphia, PA
Marketing Analyst - MED-Project LLC, Oakland, CA
Marketing Campaign Analyst - Kaiser Permanente, Oakland, CA
Marketing Associate/ Analyst - Zocdoc, New York, NY
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Gizmo of the Week
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That'sThem

Put in a name to find phone number and email address. Read More
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Factoids of the Week
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63% of marketers use social media six hours or more per week and almost 20% spend more than 20 hours per week on social media. (Social Media Marketing Industry Report)Tweet this!
Shoppers say they'll spend an average $86.27 on Halloween, down just slightly from last year's record $86.79 and the third-highest in the last 15 years. (National Retail Federation)Tweet this!
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Quote of the Week
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"Sometimes people don't want to hear the truth because they don't want their illusions destroyed."
Friedrich Nietzsche
     
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