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How to Gain Media Coverage with Media Advisories

October 2020, Issue #1

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October 2020 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How to Gain Media Coverage with Media Advisories
Photo by Kaitlyn Baker on Unsplash
PR pros typically focus on writing and distributing press releases. But media advisories also play a valuable role in media relations and often produce outstanding PR results. Before drafting a media advisory understand how it differs from a press release. Read More »

How to Invigorate PR Content with Anecdotes - 13 Practical Recommendations
Image source: Airbnb via YouTube
Anecdotes can transform dull copy into captivating articles or presentations and transfix audiences. Because journalists often include the brief stories in their articles, anecdotes offer a powerful tool for earning major media mentions. Read More »
New Research: Key Practices of Successful Bloggers
Image by Werner Moser from Pixabay
New research reveals the key strategies of successful bloggers. While some practices may overwhelm small PR and marketing teams, nearly all business bloggers can apply some of the successful approaches to improve results. Read More »
6 Examples: PR Dangers of Evading the Truth
Image by Gerd Altmann from Pixabay
Losing trust of journalists can have serious long-term consequences. Telling the truth will not prevent coverage of a PR crisis, but can lessen negative media coverage and prevent reporters from doubting the truthfulness of spokespersons. Read More »
4 Crisis Communications Lessons from the Ellen DeGeneres Apology
Image source: Tulane Public Relations via Wikimedia
PR professionals can learn some lessons from the Ellen DeGeneres apology. Most importantly, avoid attempts at humor during public apologies - even if you're a comedian. Humor and apologies rarely work well together. Read More »
10 Tips for Spotting Online Misinformation - and Prevent Sharing It
Image by memyselfaneye from Pixabay
Even intelligent, well-educated business professionals, including those in communications, can mistakenly spread fake news and other forms of misinformation if they act too hastily. They can spot dubious news reports by asking themselves key questions. Read More »
Last Weeks Articles
What Are the Essential Metrics to Evaluate PR Success?
Image by Colin Behrens from Pixabay
Measuring PR results protects PR credibility, budgets and business influence. Selecting appropriate metrics is the first and most critical step in PR measurement. Advanced metrics can prove the value of PR contributions to the organization's goals. Read More »
13 Tips for Conducting Stellar PR Interviews
Photo by Amy Hirschi on Unsplash
Conducting interviews is a valuable but under-appreciated skill for PR and other communications professionals. With these tips from experts, you can conduct interviews that elicit fascinating answers and lead to exceptional content. Read More »

PR Pros Confront Ethical Issues of Artificial Intelligence

Marketers Seek to Improve Measurement with Account-Based Marketing

Should Marketing and PR Embrace Instagram Reels?

How to Find Your Nonprofit's Voice on Social Media

Recommended Reading
Politico
Social Media Today
PR Daily
Northstar Meetings Group
From the Archives
Conferences and Webinars
Virtual Conference: YouTube Marketing Summit, Sept. 28-Oct. 2. Presented by Social Media Examiner.
Virtual Conference: Masters of B2B Marketing Conference, Oct. 14-16. Presented by LinkedIn.
Virtual Conference: Digital Experience Summit, Oct. 21. Produced by Simpler Media Group. Free.
Virtual Conference: 2020 Measurement Summit, Oct. 6-8. Presented by Paine Publishing. Regular rate: $600.
Virtual Conference: MarTech, Oct. 6-8. Produced by Third Door Media. Free.
Virtual Conference: Content Marketing World Conference & Expo, Oct. 13-16. Presented by Content Marketing World. All-access virtual passes: $999.
Virtual Conference: ICON 2020 — Strategic Communications, Navigating a World Disrupted, Oct. 26-29. Presented by PRSA. Professional registration: $795 for members.
Virtual Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Virtual Conference: Strategic Marketing USA, Nov. 5-6. Presented by Reuters. Limited free passes available.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Virtual Conference: DigiMarCon World 2020, Nov. 17-19.
Virtual Conference: MadconNYC, Dec. 1-3.
Virtual Conference: Influencer Marketing & Activation Conference, Dec. 8-9. Presented by the ANA.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Factoids of the Week
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Only 54% of bloggers who write 3000+ word articles report "strong results." (Orbit Media)Tweet this!
Bing controls 61% of Americans are concerned about misinformation. (Institute for Public Relations)Tweet this!
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Ted Talks of the Week
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Confessions of a Recovering Micromanager
Chieh Huang
CEO of Boxed.com
[12:00]
Transcript
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Download your Free Guidebook now!
Quote of the Week
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"Success usually comes to those who are too busy to be looking for it."
Henry David Thoreau
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Gizmo of the Week
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AutoSubTitles by Type Studio

Automatically add subtitles to your videos.
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