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10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season

October 2018, Issue #2

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October 2018 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season
The quarterly earnings seasons offer companies prime PR opportunities. Achieving favorable media mentions in major publications can be challenging, but proper PR practices greatly improve the odds. Read More »

PR Crisis Management Lessons from the Nestlé Maggi Noodle Controversy
Nestlé India hopes to finally recover fully from its 2015 PR crisis. It's been a long slurp. The crisis demonstrates several crucial crisis communications and PR lessons. Read More »
What Will Happen to Instagram after Departure of Founders?
After departure of Instagram's founders, some fear Facebook's aggressive efforts to monetize Instagram will effectively kill the goose that's counted on to lay the golden egg. Read More »
Even after Google Ends Anonymous Reviews, Monitoring Social Media for Fake Reviews Remains Vital
The end of anonymous Google reviews won't slow fake reviews. It's vital for businesses to continue to monitor review boards and social media platforms for negative comments about their brands. Read More »
New Facebook Security Breach Threatens User Data and Trust - and Undermines Company Reputation
Facebook's massive data breach may give the network a PR headache for months. While the company responded with transparency and speed, more users may abandon the platform. Read More »
Marketing Experts Weigh in on Rebrandings of Dunkin Donuts, Weight Watcher
Dunkin' Donuts and Weight Watchers changed their names for similar reasons, but PR and marketing experts say the rebranding plans may fare very differently. Read More »
Most Viewed from Previous Issues
5 Essential PR Metrics to Measure Earned Media
The days of evaluating public relations campaigns by counting clips and measuring column inches are long gone. PR now has new metrics at its disposal that accurately analyze the impact of earned media successes. Read More »
The Partisan Divide on Trust of the Media: Implications for PR
While trust in the media is low overall, Republicans are much more likely to distrust the media than Democrats. Brands will likely take that trend into account when developing PR and marketing campaigns. Read More »
Other Articles to Help You
Harvard Business Review
Harvard Business Review
Nieman Lab
From the Archives
Conferences and Webinars
Conference: Search Summit, Oct. 19 in New York City. Presented by ClickZ and Search Engine Watch. Full rate $1,195.
Conference: Healthcare Social Media Summit, Oct. 23 at the Baltimore Marriott Waterfront in Baltimore, MD. Presented by PR News. Onsite rate $1,595.
Conference: SMX East, Oct. 24-25 at New York City. Presented Search Engine Land and Marketing Land. $1,745 on site.
Webinar: Get More Media Coverage: Quick Changes to Outreach that Yield Big Results, Nov. 6 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Conference: Media Relations Next Practices Conference and Video Boot Camp, Dec. 5-6 at the National Press Club in Washington, DC. Presented by PR News. $1,845 onsite.
Conference: Marketing and Digital Communications Conference, Dec. 6-7 at the Marriott Marquis in San Diego. Sponsored by the PRSA. Regular rate $955 for PRSA members.
Webinar: Elevate the Quality of Your Performance, Dec. 11 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications & Marketing Manager - Johns Hopkins University, Baltimore, MD
Senior PR Media Analyst - Whole Foods, Austin, TX
Digital Director - BrightFocus Foundation, Clarksburg, MD
Communications Officer - Walton Family Foundation, Bentonville, AR
Chief Communications Officer - Santa Ana Unified School District, Santa Anna, CA
Officer, Communications - The Pew Charitable Trusts, Washington, DC
Marketing Positions
Program Manager, Student Programs - Sandy Hook Promise Foundation, Newtown, CT
Account Executive, Marketing - The Jewish Federation of Greater Washington, Rockville, MD
Marketing Specialist - University of California, Santa Cruz, Santa Cruz, CA
Sr. Digital Marketing Analyst - World Travel Holdings, Wilmington, MA
Digital Marketing Manager - Dig Inn, New York, NY
Social Media Manager - AAA Washington, Bellevue, WA
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Ted Talks of the Week
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Why Being Nice to Your Coworkers Is Good for Business
Christine Porath
Management Professor, Research
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download your free guidebook now!
Quote of the Week
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"The human brain starts working the moment you are born and never stops until you stand up to speak in public."
George Jessel
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Quote of the Week
Factoids of the Week
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Only 85% of consumers trust online reviews as much as personal recommendations. (BrightLocal)Tweet this!
35% of U.S. adults now use Instagram, up from 28% in 2016. (Pew Research)Tweet this!
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