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Media Measurement News Library

12 Must-Have Features in a Robust Media Measurement Dashboard

October 2019, Issue #2

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October 2019 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
12 Must-Have Features in a Robust Media Measurement Dashboard
Finding a media monitoring and measurement tool that meets your organization's specific needs can be challenging. A first-class media analytics dashboard includes key metrics that offer actionable insights and features that enable sharing and customization of content and data across the enterprise. Read More »

How to Create Snackable Content that Improves PR & Employee Communications
Audiences are far too busy and distracted to digest long corporate communications content. PR must serve consumers and employees snackable content to grab their attention and succinctly deliver corporate and brand messages. These tips help you learn how. Read More »
Facebook Settles Video Metric Suit; Value of Video Marketing Remains Unsettled
While Facebook hopes a $40 million settlement will end its measurement difficulties, suspicion may linger over its metrics and the effectiveness of Facebook videos for both advertising and organic marketing campaigns. Read More »
When Does Outsourcing Make Sense for PR Agencies?
Making sensible decisions on when to outsource tasks and when to keep duties in-house can increase an agency's growth and profitability. Read More »
Forget Big Data in Marketing & PR Analytics - Seize the Benefits of Small Data
Instead of chasing miraculous big data cures, marketing and PR personnel can more easily gather and analyze small data that is often readily available through their news monitoring, social media listening, web analytics and CRM systems. Read More »
PR Crisis Communications Lessons from the Gucci Mental Health Protest
Gucci's response to a potentially major PR crisis offers a surprising lesson on how brands can respond effectively to a controversy. Its response shows how a brand can assuage feelings while not abandoning its original stance. Read More »
Last Weeks Articles
PR Techniques: How to Refute Fake News & Misinformation More Convincingly
Corporate communications professionals and others trying to refute fake news wonder how to debunk it without inadvertently strengthening it. New research provides insights and helpful advice on how best to quash misinformation. Read More »
5 Social Media Marketing Lessons from NASA
Earth-bound marketers can learn valuable lessons from NASA on how to achieve social media results that are out of this world. Read More »

13 PR & Marketing Ideas for Halloween

Is the CMO Position Disappearing? Or Just Evolving?

10 Time-Saving Social Media Marketing Techniques

LinkedIn Upgrades Audience Targeting Tools

Recommended Reading
The New York Times
Fast Company
Neil Patel
The New York Times
Fast Company
Harvard Business Review
From the Archives
Conferences and Webinars
Conference: PRSA Tri-State Conference, Oct 16 at New York University, New York, NY. $199.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Social Media PR and Measurement Boot Camp, Oct. 24 in Phoenix, AZ. Presented by Ragan. Standard price: $945.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Public Relations Leadership Forum, Oct. 29-30 in New York City. Presented by the Institute for Public Relations.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek.
Conference: The Future of Communications Conference, Nov. 5-6 in Chicago. Presented by Ragan. $1,699
Conference: World Media Intelligence Congress, Nov. 5-7 in Lima, Peru.
Conference: Digital Marketing for Financial Services Summit, Nov. 12-13 in New York, NY. Presented by the Strategy Group.
Conference: SMX East, Nov. 13-14 in New York, NY. Presented by Third Door Media. All access pass onsite plus workshops: $3,095.
Conference: ANA Influencer Marketing Conference, Nov. 20-21 in New York, NY. Presented by the ANA.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Digital Summit, Dec. 2-4 in Dallas, TX. Platinum pass: $1,195.
Conference: Marketing and Digital Communications Conference, Dec. 5-6 in Scottsdale, AZ. Presented by the PRSA. Regulate $955 for PRSA members.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Communications Manager - National Wildlife Federation, Annapolis, MD
Communications and Outreach Officer - Wildlife Conservation Society, New York, NY
Communications Specialist - GE, New York, NY
Director, Member Communications - CFC, Dulles, VA
Communications Manager - University of Maryland, College Park, MD
Senior Communications Officer, Media Relations - The Bill & Melinda Gates Foundation , Seattle, WA
Assistant Director of Communications - Baltimore Symphony Orchestra, Baltimore, MD
Executive Director, Corporate Communications, Video and Entertainment - Comcast, Philadelphia, PA
Marketing Positions
Content Marketing Manager - Oregon State University, Corvallis, OR
Director of Marketing - Firstmark Credit Union, San Antonio, TX
Digital Marketing Strategist - Raymour & Flanigan, Liverpool, NY
Social Media Coordinator - Stony Brook University, Stony Brook NY
Digital Marketing Analyst - Inc., Indianapolis, IN
Marketing Analyst - Raise Marketplace, LLC, Chicago, IL
media monitoring free trial - sign up now!
Gizmo of the Week
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Create your own customized PR & marketing videos in minutes. Read More
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Factoids of the Week
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49% of people read 111 words or less on web pages. Tweet this! (BuzzFeed)Tweet this!
Facebook's $40 million settlement over inflated video views represents less than 0.5% of its $8.8 billion revenue from the fourth quarter of 2016. (The Motley Fool)Tweet this!
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download your free guidebook now!
Best Graduation Speeches
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Denzel Washington
Actor, Director and Producer
University of Pennsylvania
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Quote of the Week
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"Sometimes the trick lies in making the most of necessity and not missing opportunities when they slap you in the face."
Charles Schwab
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