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11 PR & Marketing Ideas for Halloween

October 2017, Issue #3

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October 2017 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
11 PR & Marketing Ideas for Halloween
Halloween offers substantial PR and marketing opportunities even to businesses that don't sell candy or costumes. Almost any business can find a way to create a Halloween-themed marketing or PR campaign that creates traffic, sales and good will. Read More »

Is PR Embracing New Technologies Fast Enough?
Many PR pros resist adopting new technologies and instead rely on old-school communications tools, new research reports. PR's sluggishness in embracing new technology could endanger the profession's future, some assert. However, attitudes of PR people toward new technology are not nearly as bad as some critics claim. Read More »
The Pitfall of Too Many Metrics, Too Much Data
Tracking too many metrics is one of the most common PR measurement errors. Oodles of metrics can produce overwhelming amounts of data and require substantial resources to track and analyze the results. Too often, too many metrics impede insights that improve business outcomes. Read More »
4 PR Takeaways from Major Media Trends
Recent Pew Research Center reports provide a deep look into today's changing digital media landscape. With this overview of key trends, PR and marketing can better understand and prepare for changes to come. Read More »
New Instagram Polls Provide Effective Marketing Tool
Image source: Instagram
The ability to poll Instagram followers proves a valuable new PR and marketing tool. Through simple polling questions, marketers can boost engagement, learn more about their audiences and develop deeper relationships that can ultimately lead to more sales. Read More »
Facebook Refers Less Website Traffic - Publishers Seek Other Options
As referral traffic from Facebook declines, organizations are trying to diversify their marketing strategies beyond the largest social media network. Their experience highlights the dangers of building on rented digital land. Read More »
Most Viewed from Previous Issues
Win More Media Mentions with Data Public Relations
Journalists have embraced data journalism. Their fondness for data-driven stories offers public relations a sizable opportunity. PR teams can analyze public databases, their company's internal data, and social media to uncover insights that will gain the attention of journalists. Original surveys can produce interesting new data that's highly relevant to news sources in most any PR niche. Read More »
New Research: Your Competitors PR Crisis Also Damages Your Companys Reputation
Image source: Mike Mozart via Flickr
The Wells Fargo PR crisis damaged reputations of other large banks, new research shows. The finding shows that one company's scandal can impact an entire industry. Astute PR pros can protect their brands by continually monitoring public sentiment and distinguishing themselves from wayward competitors. Read More »
Other Articles to Help You
Columbia Journalism Review
Harvard Business Review
KD Nuggets
Washington Post
From the Archives
Conferences and Webinars
Webinar: Programmatic Influencer Marketing for the Holidays, Oct. 18 at 1 p.m. Presented by WOMMA. Free.
Webinar: How to Outsource Content Creation without Sacrificing Your Brand Voice, Oct. 19 at 11 a.m. PDT. Presented by ClearVoice. Free.
Conference: Social Media #Mashup at Disneyland, Oct. 23-24 Anaheim, CA. $1,795 for a standard, all-access price. Presented by Ragan and the PRSA.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Webinar: Influencing Your Audience, Oct. 25 at 3 p.m. Sponsored by PRSA. Free for members.
Conference: #DMWF North America, Javits Convention Center, New York, Nov. 7-8. Presented by Six Degrees Ltd. Onsite all-access pass $999.
Conference: PR Daily World Conference, Nov. 8-9 in Washington, DC. Presented by PR Daily. Standard price $995.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Manager - Memphis Convention & Visitors Bureau, Memphis, TN
Director, PR and Social Media - Ad Council, New York, NY
Assistant Director of Media Relations - College of the Holy Cross, Worcester, MA
Public Information Officer - Charlotte County Airport Authority, Punta Gorda, FL
News Writer - California State University, San Francisco, CA
Director of Media Relations, Content & Communications - Capital Caring, Falls Church, VA
Marketing Positions
Social Media Coordinator - National Aquarium, Baltimore, MD
Marketing Analyst - Uline, Pleasant Prairie, WI
Digital Marketing Content Analyst - MSA, Township of Cranberry, PA
Social Media Manager/Specialist - Desert Publications, Inc., Palm Springs, CA
Online Marketing & Social Media Manager - University of North Carolina, Chapel Hill, NC
Marketing Data Analyst - HomeServe, Norwalk, CT
Quote of the Week
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"It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change."
Charles Darwin
"Try again, fail again. Fail better."
Samuel Beckett,
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Quote of the Week
media monitoring free trial - sign up now!
Factoids of the Week
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31% of corporate communications professionals say their company has an app for communicating externally. (Apprise Mobile)Tweet this!
67% of Americans ages 65 and older get news on a mobile device. (Pew Research)Tweet this!
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Ted Talks of the Week
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How Weak is Your Password?
Lorrie Faith Cranor
Security Researcher
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