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5 PR & Corporate Communications Lessons from Elon Musks SEC Settlement

October 2018, Issue #3

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October 2018 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
5 PR & Corporate Communications Lessons from Elon Musks SEC Settlement
The SEC settlement with Tesla and its CEO Elon Musk shows how corporations can suffer severe penalties if they don't reign in their top executives by developing procedures for screening and monitoring their social media posts. Read More »

Apples PR Acumen Continues Under CEO Tim Cook
Apple has retained its PR expertise following the passing of Steve Jobs. Like Jobs, CEO Tim Cook has proven himself a shrewd and successful manipulator of media coverage. Read More »
12 PR & Marketing Ideas for Halloween
Even businesses that don't sell candy or costumes can take advantage of the substantial PR and marketing opportunities Halloween offers. Read More »
Security Breach Kills the Ailing Google+ Social Media Network - PR & Marketing Lessons
The passing of Google+ offers important PR and marketing lessons. With privacy and data security now prominent issues, companies cannot hide significant security breaches from customers or the media. Transparency now rules. Read More »
How to Successfully Employ Surveys for Marketing & PR
Well-designed surveys can help businesses better understand consumers and how they feel about the company, its products, competitors, and business issues. To obtain valid survey results, marketers must pay careful attention to designing a survey strategy, developing appropriate questions and answer choices, and motivating customers to complete the survey. Read More »
New Research: Local News Media Have Embraced the Internet - and Video
Although digital sophistication varies, most local news outlets have adjusted to the digital landscape. The digital editions often present added opportunities for PR placements. Read More »
Most Viewed from Previous Issues
10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season
The quarterly earnings seasons offer companies prime PR opportunities. Achieving favorable media mentions in major publications can be challenging, but proper PR practices greatly improve the odds. Read More »
PR Crisis Management Lessons from the Nestlé Maggi Noodle Controversy
Nestlé India hopes to finally recover fully from its 2015 PR crisis. It's been a long slurp. The crisis demonstrates several crucial crisis communications and PR lessons. Read More »
Other Articles to Help You
The Wall Street Journal
Reputation Stacker
Scientific American
Fast Company
From the Archives
Conferences and Webinars
Conference: Search Summit, Oct. 19 in New York City. Presented by ClickZ and Search Engine Watch. Full rate $1,195.
Conference: Healthcare Social Media Summit, Oct. 23 at the Baltimore Marriott Waterfront in Baltimore, MD. Presented by PR News. Onsite rate $1,595.
Conference: SMX East, Oct. 24-25 at New York City. Presented Search Engine Land and Marketing Land. $1,745 on site.
Webinar: How Content Marketing Is Driving the Future of B2B, Oct. 25 at 2 p.m. Eastern time. Sponsored by Uperflip. Free.
Webinar: Get More Media Coverage: Quick Changes to Outreach that Yield Big Results, Nov. 6 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Conference: Media Relations Next Practices Conference and Video Boot Camp, Dec. 5-6 at the National Press Club in Washington, DC. Presented by PR News. $1,845 onsite.
Conference: Marketing and Digital Communications Conference, Dec. 6-7 at the Marriott Marquis in San Diego. Sponsored by the PRSA. Regular rate $955 for PRSA members.
Webinar: Elevate the Quality of Your Performance, Dec. 11 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager, Brand Publicity - Scholastic Inc., New York, NY
Managing Editor & Digital Content - NEMA, Arlington, VA
Public Affairs and Communication Manager - Poudre Fire Authority, Fort Collins, CO
Public Relations Specialist - Cancer Treatment Centers of America, Schaumburg, IL
Public Relations Account Executive/Senior Account Executive - Anthology Communications, Washington, DC
Senior Manager, Scientific Communications and Public Relations - American Diabetes Association, Arlington, VA
Marketing Positions
Senior Marketing Communications Specialist - Baylor University, Waco, TX
Social Media and Marketing Coordinator - History Miami Museum, Miami, FL
Assistant Marketing Manager/Marketing Manager - AIP Publishing LLC, Melville, NY
Communications Director - St. Johns River Water Management District, Jacksonville, FL
Digital Marketing Specialist - InsureMyTrip, Warwick, RI
Digital Marketing Analyst - initiate-it, Richmond, VA
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Factoids of the Week
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Only 47% of local news outlets offer video on their site. (Tow Center for Digital Journalism)Tweet this!
Americans will spend $9 billion on Halloween merchandise this year. (National Retail Federation)Tweet this!
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download your free guidebook now!
Ted Talks of the Week
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The Simple Genius of a Good Graphic
Tommy McCall
Information Designer
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Quote of the Week
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"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion."
Jack Welch
     Former CEO, GE
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Quote of the Week
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