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Media Measurement News Library

What Metrics Best Measure Social Media Marketing Success? It's NOT "Likes."

October 2019, Issue #3

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October 2019 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
What Metrics Best Measure Social Media Marketing Success? Its NOT Likes.
The pending demise of public data on likes may prompt brands to track more advanced metrics. Marketers can consider multiple metrics to determine social media's impact on business objectives with data that marketing directors and CEOs really care about and want. Read More »

Social Media Marketing Boosts Higher Education Enrollments
While marketers at higher education facilities have embraced social media to meet enrollment goals, investing in a variety of channels, including websites, blogs, email and advertising produces the best results. Read More »
How to Spot Fake Data Visualizations - and Avoid Creating Them
Image source: Flowing Data
Charts and grafts can deceive viewers, deliberately or accidentally. Spotting data visualization cons and avoiding mistakes that mislead viewers when creating charts or graphs have become important skills for marketing and PR professionals. Read More »
Benefits of PR Agency (or Freelancer) Specialization … and How to Pull Off the Transformation
By concentrating on a niche, PR agencies avoid competing on price and can charge a premium. However, specializing requires personnel with specific skills and experience - and the ability to promote them. Read More »
5 Recommendations for Influencer Marketing Success
As brands continue to pursue influencer marketing, competition for top-flight influencers has become more intense. Knowing influencers' preferences and viewpoints can help PR and marketing devise more successful influencer marketing campaigns. Read More »
How to Revamp Online Customer Service and Data Collection to Meet Changing Expectations
Changing consumer expectations pose challenges to brands. Customers expect fast, sometimes almost immediate, responses from brands on social media. They also appreciate personalized messages but often dislike releasing personal information needed for that personalization. Successful marketers listen carefully to their customers' preferences - and implement systems that meet the expectations. Read More »
Last Weeks Articles
12 Must-Have Features in a Robust Media Measurement Dashboard
Finding a media monitoring and measurement tool that meets your organization's specific needs can be challenging. A first-class media analytics dashboard includes key metrics that offer actionable insights and features that enable sharing and customization of content and data across the enterprise. Read More »
How to Create Snackable Content that Improves PR & Employee Communications
Audiences are far too busy and distracted to digest long corporate communications content. PR must serve consumers and employees snackable content to grab their attention and succinctly deliver corporate and brand messages. These tips help you learn how. Read More »

Facebook Settles Video Metric Suit; Value of Video Marketing Remains Unsettled

When Does Outsourcing Make Sense for PR Agencies?

Forget Big Data in Marketing & PR Analytics - Seize the Benefits of Small Data

PR Crisis Communications Lessons from the Gucci Mental Health Protest

Recommended Reading
Harvard Business Review
Social Fish
Better Marketing
Huffington Post
Fast Company
Wall Street Journal
From the Archives
Conferences and Webinars
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Social Media PR and Measurement Boot Camp, Oct. 24 in Phoenix, AZ. Presented by Ragan. Standard price: $945.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Public Relations Leadership Forum, Oct. 29-30 in New York City. Presented by the Institute for Public Relations.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek.
Conference: The Future of Communications Conference, Nov. 5-6 in Chicago. Presented by Ragan. $1,699
Conference: World Media Intelligence Congress, Nov. 5-7 in Lima, Peru.
Conference: Digital Marketing for Financial Services Summit, Nov. 12-13 in New York, NY. Presented by the Strategy Group.
Conference: SMX East, Nov. 13-14 in New York, NY. Presented by Third Door Media. All access pass onsite plus workshops: $3,095.
Conference: ANA Influencer Marketing Conference, Nov. 20-21 in New York, NY. Presented by the ANA.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Digital Summit, Dec. 2-4 in Dallas, TX. Platinum pass: $1,195.
Conference: Marketing and Digital Communications Conference, Dec. 5-6 in Scottsdale, AZ. Presented by the PRSA. Regulate $955 for PRSA members.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Corporate Communications Manager - The Braves, Atlanta, GA
Director of Communications-Editorial Development - NCAA, Indianapolis, IN
Assistant Vice President - Strategic Marketing & Communications - Georgia Institute of Technology, Atlanta, GA
Corporate Communications Specialist - Royal Caribbean Cruises, Miami, FL
Manager, Corporate Communications - Flowserve, Irving, TX
Senior Associate, Communications - Pew, Washington, DC
Manager, Public Relations - PSCU, St. Petersburgh, FL
Senior Manager, Conferences and Events Department - NEI, Bethesda, MD
Marketing Positions
Sr. Designer, Social Media Marketing - Warner Media, Burbank, CA
Digital Analytics Analyst - Salt River Project, Tempe, AZ
Marketing and Communications Manager - The National Sleep Foundation, Arlington, VA
Digital Marketing Analyst - inSegment, Newton, MA
Digital Marketing Analyst - eCornell, Ithaca, NY
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Quote of the Week
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"Word-of-mouth is the best medium of all."
William Bernbach
     Advertising Hall of Fame
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Gizmo of the Week
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Beat jetlag based on your itinerary and sleep patterns. First trip free. Read More
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download your free guidebook now!
Factoids of the Week
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70% of influencers are part of influencer networks. (eAccountable)Tweet this!
88% of admissions officers at private institutions offering bachelor's degrees say they're very or moderately concerned about filling classes. (Inside Higher Ed)Tweet this!
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