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The Value of Broadcast News Monitoring for PR Agencies: Win New Clients & Impress Current Ones

October 2017, Issue #4

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October 2017 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
The Value of Broadcast News Monitoring for PR Agencies: Win New Clients & Impress Current Ones
Broadcast news monitoring can help PR agencies win new clients and greatly improve services to current clients. Despite the recent acceptance of online news, television remains the most popular source for news. Monitoring of TV news is a must-have service for agencies serving major corporations. Read More »

10 Steps to Obtain Quality Guest Blog Post Submissions
Image source: Joe the Goat Farmer
Many writers submit guest blogs with low-quality, duplicative content containing spammy links to disreputable websites. These recommended steps will help you screen out undesirable submissions and attract quality content from guest bloggers. Read More »
The Business Case for Greater Ethnic & Racial Diversity in PR & Marketing
Lack of diversity on PR and marketing agency teams increases the risk of image-damaging blunders. Team members from different backgrounds can more readily spot potentially offensive marketing ideas and prevent a PR crisis. Read More »
Should Your Company Adopt Facebook Workplace for Business Communications?
Image source: Wikimedia Commons
While options for business communications abound, more agencies may consider Facebook Workplace now that multi-company groups allow users to include people from other organizations. Read More »
Companies Amp up Podcasting
Corporate podcasting is finally coming into its own as a PR and marketing tool. More companies, including small to mid-size organizations, are rolling out informative podcasts for consumers and B2B buyers. Audio studios are opening to serve their needs. Read More »
New Research: Earnings Call Obfuscations Cause Stock Declines - Candid Explanation Builds Trust
Convoluted language during earnings calls often precedes declines in stock prices, research reveals. The research shows that PR and public affairs professionals need to advocate strongly for clear communications in earnings announcements and analyst calls. Read More »
Most Viewed from Previous Issues
11 PR & Marketing Ideas for Halloween
Halloween offers substantial PR and marketing opportunities even to businesses that don't sell candy or costumes. Almost any business can find a way to create a Halloween-themed marketing or PR campaign that creates traffic, sales and good will. Read More »
Is PR Embracing New Technologies Fast Enough?
Many PR pros resist adopting new technologies and instead rely on old-school communications tools, new research reports. PR's sluggishness in embracing new technology could endanger the profession's future, some assert. However, attitudes of PR people toward new technology are not nearly as bad as some critics claim. Read More »
Other Articles to Help You
CB Creative Blog
Institute for Public Relations
Harvard Business Review
Nieman Lab
USA Today
From the Archives
Conferences and Webinars
Webinar: Leveraging Data: Strategies for Delivering Results, Oct. 26 at 2 pm. Eastern time. Presented by Target Marketing. Free.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Webinar: Influencing Your Audience, Oct. 25 at 3 p.m. Sponsored by PRSA. Free for members.
Conference: #DMWF North America, Javits Convention Center, New York, Nov. 7-8. Presented by Six Degrees Ltd. Onsite all-access pass $999.
Webinar: Supercharge Your PR Writing for Better Results, Nov. 7 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: PR Daily World Conference, Nov. 8-9 in Washington, DC. Presented by PR Daily. Standard price $995.
Webinar: User Inspired Content is the Future of Influencer Marketing, Nov. 15 at 1 p.m. Eastern. Presented by WOMMA. Free.
Conference: Internet Summit, Nov. 14 to 16 in Raleigh, N.C. $345.
Webinar: How to Ignite (or Reignite) Your Career, Nov. 16 at 3 p.m. at 3 p.m. Sponsored by the PRSA. Free for members.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations & Community Outreach Manager - UC San Diego Health, San Diego, CA
Manager, Consumer Public Relations -, Carle Place, NY
Media Relations Manager - Credit Union National Associates, Washington, DC
Director of Communications - Connecticut Community Foundation, Waterbury, CT
Public Relations Manager - Atlanta Braves, Atlanta, GA
Communications Director - CRAFT Media Digital, Washington, DC
Marketing Positions
Director of International Marketing - USA Dry Pea and Lentil Council, Moscow, ID
Marketing and Events Coordinator - Earthplace, Westport, CT
Marketing Analyst - Cox Media, Wichita, KS
Marketing Data Analyst & Account Coordinator - Sagent Marketing, Sacramento, CA
Digital Marketing Analyst - PCH / Media, Portland, ME
Social Media Marketing Manager - International Justice Mission, Washington, DC
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Quote of the Week
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"You only have to do a very few things right in your life - so long as you don't do too many things wrong."
Warren Buffett
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Quote of the Week
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Factoids of the Week
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50% of Americans obtain their news most frequently from television. (Pew Research)Tweet this!
81% of shoppers conduct online research before making large purchases. (Retailing Today)Tweet this!
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