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How Corporations Can Limit Risk When Taking a Political Stand

October 2018, Issue #4

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October 2018 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
How Corporations Can Limit Risk When Taking a Political Stand
While corporations risk angering customers and other stakeholders when they take a stand on a political issue, they can mitigate risks with a well-developed communications plan. Read More »

Why Artificial Intelligence Is Too Dumb for Marketing
Artificial intelligence may be the future of marketing and communications and may remain the future for quite some time. Although more business sectors now reap benefits from AI, marketing has seen limited impact. Read More »
Facebooks Local Today In Section Offers New PR & Marketing Possibilities
Facebook's greater focus on local news and its expansion of the Today In section could offer businesses and not-for-profit organizations a new PR and marketing tool. Read More »
Spread of Fake News Continues on Twitter
Distribution of fake news and misinformation continues on Twitter, despite the network's efforts to squelch it, new research reveals. The analysis highlights the ongoing need to counter fake news reports. Read More »
The Key to Content Marketing Success: Serve Your Audience
Placing greater priority on the information needs of a brand's audience is a more effective content marketing strategy than trying to sell products. Read More »
Facebook Slammed and Sued over Reporting of Video Metrics Data
Advertisers allege that Facebook knew about its faulty video metrics but kept its knowledge secret. The controversy highlights the importance of analyzing metrics and data for accuracy. Does the data pass the "really?" test? Read More »
Most Viewed from Previous Issues
5 PR & Corporate Communications Lessons from Elon Musks SEC Settlement
The SEC settlement with Tesla and its CEO Elon Musk shows how corporations can suffer severe penalties if they don't reign in their top executives by developing procedures for screening and monitoring their social media posts. Read More »
Apples PR Acumen Continues Under CEO Tim Cook
Apple has retained its PR expertise following the passing of Steve Jobs. Like Jobs, CEO Tim Cook has proven himself a shrewd and successful manipulator of media coverage. Read More »
Other Articles to Help You
Harvard Business Review
Harvard Business Review
The Guardian
From the Archives
Conferences and Webinars
Webinar: How Content Marketing Is Driving the Future of B2B, Oct. 25 at 2 p.m. Eastern time. Sponsored by Uperflip. Free.
Webinar: Get More Media Coverage: Quick Changes to Outreach that Yield Big Results, Nov. 6 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: The Right Way to Measure PR, Nov. 7 at 2 p.m. Eastern Time. Presented by Axia Public Relations. Free.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Conference: Media Relations Next Practices Conference and Video Boot Camp, Dec. 5-6 at the National Press Club in Washington, DC. Presented by PR News. $1,845 onsite.
Conference: Marketing and Digital Communications Conference, Dec. 6-7 at the Marriott Marquis in San Diego. Sponsored by the PRSA. Regular rate $955 for PRSA members.
Webinar: Elevate the Quality of Your Performance, Dec. 11 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Virtual Conference: Measurement and Analytics, Dec. 14 at 11:30 a.m. Presented by MarketingProfs. Free.
Workshop: Crisis Communications Master Class, Jan. 23 at Arizona Public Service in Phoenix, AZ, and Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Workshop: Crisis Communications Master Class, Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Assistant Communications Director, Press - UFCW International Union, Washington, DC
Digital Communications Coordinator - Alliance for the Great Lakes, Chicago, IL
Media Relations Manager - The Nature Conservancy, Charlottesville, VA
Strategic Communications Manager - Cruise Lines International Association, Washington, DC
Communications Coordinator - Natural Resources Defense Council, New York, NY
PR & Communications Coordinator - Pacific Science Center, Seattle, WA
Marketing Positions
Social Media Manager - Visit Wichita, Wichita, KS
Digital Marketing Coordinator - El Museo del Barrio, New York, NY
Digital Communications Specialist - University of Minnesota, Minneapolis-Saint Paul, MN
Digital Marketing and Communications Analyst - Resolve Maritime Academy, LLC., Fort Lauderdale, FL
Digital Marketing Analyst - University of Pennsylvania Health System, Philadelphia, PA
Digital Communications Specialist - Albertus Magnus College, New Haven, CT
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Gizmo of the Week
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Premiere Rusch CC

An all-in-one video editing program for YouTube Read More »
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Factoids of the Week
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90% of Americans say companies often or sometimes take advantage of issues for their own benefit. (FleishmanHillard)Tweet this!
9 of the 10 most active fake news sites during 2016 election season were still in or near the top 10 six months later. (The Knight Foundation)Tweet this!
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Quote of the Week
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"Networking across departments, building expertise in new areas and cultivating charisma are all ways to gain power, and make you a go-to person for colleagues."
Sue Shellenbarger
     The Wall Street Journal
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Quote of the Week
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