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Media Measurement News Library

5 Benefits of Social Media Listening during the Holidays

October 2019, Issue #4

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October 2019 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
5 Benefits of Social Media Listening during the Holidays
Social media listening provides valuable returns for marketing and public relations as well as sales, customer service and market research. Social media listening is especially important during the holidays, when many businesses generate a significant portion of their revenue and customer feedback. Read More »

New TikTok Analytics Reveal Notable Marketing Insights
New analytics tools may remove a significant roadblock to future TikTok growth. By examining the available analytics, marketers can gauge the success of their TikTok videos and compare them to content on other channels. Read More »
Newsrooms Strive to Counter Misinformation. Can PR Help?
Image source: Antony Mayfield via Flickr
Countering the spread of misinformation has grown into a major challenge for newsrooms, new research reveals. PR can and should help combat fake news and help build trust in the news media. Read More »
Innovative Publicity Tactics that Break the Cookie-Cutter Mold
PR pros can achieve more success and advance their careers by breaking cookie-cutter molds. Many unconventional PR tactics will win media placements, please clients and boost careers of PR professionals. Read More »
6 PR Lessons from Airbnb
Image source: Airbnb
PR pros can learn some valuable lessons by examining Airbnb. The brand offers many examples of how to create PR events and how to produce attention-grabbing content. Read More »
FTC Cracks Down on Fake Follower and Review Schemes
PR and marketing agencies and other businesses that buy or sell fake followers would be well-advised to re-evaluate that strategy following landmark Federal Trade Commission settlements against organizations that faked followers and reviews. Expect more actions against the practices. Read More »
Last Weeks Articles
What Metrics Best Measure Social Media Marketing Success? Its NOT Likes.
The pending demise of public data on likes may prompt brands to track more advanced metrics. Marketers can consider multiple metrics to determine social media's impact on business objectives with data that marketing directors and CEOs really care about and want. Read More »
Social Media Marketing Boosts Higher Education Enrollments
While marketers at higher education facilities have embraced social media to meet enrollment goals, investing in a variety of channels, including websites, blogs, email and advertising produces the best results. Read More »

How to Spot Fake Data Visualizations - and Avoid Creating Them

Benefits of PR Agency (or Freelancer) Specialization … and How to Pull Off the Transformation

5 Recommendations for Influencer Marketing Success

How to Revamp Online Customer Service and Data Collection to Meet Changing Expectations

Recommended Reading
Harvard Business Review
The Wall Street Journal
The New York Times
Wired
BBC
Psychology Today
The New York Times
From the Archives
Conferences and Webinars
Conference: Public Relations Leadership Forum, Oct. 29-30 in New York City. Presented by the Institute for Public Relations.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek.
Conference: The Future of Communications Conference, Nov. 5-6 in Chicago. Presented by Ragan. $1,699
Conference: World Media Intelligence Congress, Nov. 5-7 in Lima, Peru.
Conference: Digital Marketing for Financial Services Summit, Nov. 12-13 in New York, NY. Presented by the Strategy Group.
Conference: SMX East, Nov. 13-14 in New York, NY. Presented by Third Door Media. All access pass onsite plus workshops: $3,095.
Conference: IPR Annual Distinguished Lecture and Awards Dinner, Nov 19 in New York, NY. Presented by the Institute for Public Relations. .
Conference: ANA Influencer Marketing Conference, Nov. 20-21 in New York, NY. Presented by the ANA.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Digital Summit, Dec. 2-4 in Dallas, TX. Platinum pass: $1,195.
Conference: Fundamentals of Business & Finance for Communicators Boot Camp, Dec. 5 in Washington, DC. Presented by Ragan. Basic price: $999.
Conference: Marketing and Digital Communications Conference, Dec. 5-6 in Scottsdale, AZ. Presented by the PRSA. Regulate $955 for PRSA members.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Chief Communications and Marketing Officer - USA Gymnastics, Indianapolis, IN
Senior Associate Vice-President, Strategic Communications and Marketing - University of Calgary, Calgary, Alberta
Associate Administrator for Communications and Consumer Information - National Highway Traffic Safety Administration, Washington, DC
Vice President of Communications & External Relations - Islamic Relief USA, Alexandria, VA
Public Affairs Specialist - US Fish and Wildlife Service, Sacramento, CA
Senior Manager, Corporate Communications - Cracker Barrel, Lebanon, TN
Marketing Positions
Social Media Manager - SHEFIT, Hudsonville, MI
Digital Marketing Specialist - Hollinden, Houston, TX
Director of Marketing - Workforce Opportunity Services, New York, NY
Manager, Marketing and Promotions - NPR, Washington, DC
Director of Marketing and Communications - The Center for Cultural Power, Oakland, CA
Sales and Marketing Analyst - Rio Grande, Albuquerque, NM
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Gizmo of the Week
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Gekri

Encrypted online journal to record activities and feelings - and keep them private. Read More
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Quote of the Week
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"Suggesting that companies must choose between doing well and doing good is a false choice. Successful businesses can and must do both."
Marc Benioff
Chairman and Co-chief Executive of Salesforce
The New York Times
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Factoids of the Week
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44% of newsrooms and 37% of journalists have engaged in more fact-checking activities over the past year. (International Center for Journalists)Tweet this!
Holiday retail sales during November and December will increase between 3.8% and 4.2% over 2018. (National Retail Federation)Tweet this!
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Best Graduation Speeches
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Chimamanda Ngozi Adichie
Author
Wellesley College
2015
[20:48]
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