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Media Measurement News Library

PR Must Confront Cybersquatting Head on - Here's Why and How

October 2020, Issue #4

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October 2020 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
PR Must Confront Cybersquatting Head on - Heres Why and How
Image by Gerd Altmann from Pixabay
Increasingly common and malicious cybersquatting schemes pose a reputational risk to all types of businesses. Here's how companies can stand up to cybersquatters. Read More »

Widespread Corporate PR & Marketing Campaigns Urge Americans to Vote
Photo by Element5 Digital on Unsplash
Many companies and brands are undertaking intensive PR and marketing campaigns that encourage people to vote. Campaigns are often creative and sometimes supported by concrete actions. It's not too late for a last-minute push targeted to employees and local communities. Read More »
12 Tips for Organizing Virtual Holiday Work Parties
Photo by Chris Montgomery on Unsplash
Work parties are invaluable for building team spirit and morale. With employees working from home during the Covid-19 epidemic, team leaders will turn to virtual options. These ideas can help. Read More »
New Artificial Intelligence Produces Human-Like Writing
Image by Gerd Altmann from Pixabay
Powerful new writing software powered by artificial intelligence may revolutionize the communications industry. Although its output is essentially indistinguishable from human-written text, even the program admits it cannot yet match the quality of top-notch communications pros. Read More »
White House Doctor Sean Conley: A PR Menace
Image by Color Shadows from Pixabay
Media analysts and PR experts lambasted White House doctor Sean Conley for his media relations performance during President Trump's treatment for Covid-19. Read More »
Communications Managers Must Emphasize Mentoring during Covid-19
Image by Mohamed Hassan from Pixabay
Teaching and supporting younger staff is an important and fulfilling part of managing. During the Covid-19 epidemic, senior executives in communications should rededicate themselves to providing advice and guidance to less experienced personnel. Read More »
Last Weeks Articles
How to Create PR Photos that Wow Editors and Readers
Photo by Andre Furtado on Unsplash
Well-done photographs can be instrumental in gaining media coverage and promoting your organization. The best photos portray action, encourage people to read the story, and subtly support your message. Read More »
Tesla Closes its PR Department: A Turn in the Wrong Direction
Image by Blomst from Pixabay
Tesla's decision to shutter its PR department is a mistake that will accelerate inaccurate and unfavorable media coverage and ultimately harm the brand's image. It's only a matter of time before CEO Elon Musk corrects the mistake. Read More »

Brands Use Innovative Marketing to Safeguard Halloween Fun

How Businesses Can Profit from Customers' Growing Acceptance of Text Messages

Career Paths for Social Media Managers

Strategies and Tactics for Responding to Defamatory Attacks — Either Online or in the Media

Recommended Reading
Northstar Meetings Group
Fast Company
Learn Worlds
SmartBrief
Kellogg Insight
CNN
Aeon
The New York Times
From the Archives
Conferences and Webinars
Webinar: The Career Path of a Social Media Professional, Oct. 29 at 12 p.m. Presented by the Institute for Public Relations.
Virtual Conference: ICON 2020 — Strategic Communications, Navigating a World Disrupted, Oct. 26-29. Presented by PRSA. Professional registration: $795 for members.
Virtual Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Virtual Conference: Strategic Marketing USA, Nov. 5-6. Presented by Reuters. Limited free passes available.
Virtual Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Virtual Workshop: Unleash the Power of Storytelling, Nov. 10 and 17, 10 a.m. to p.m. EST on both days. Sponsored by the PRSA. $495 for members.
Virtual Conference: DigiMarCon World 2020, Nov. 17-19.
Virtual Conference: MadconNYC, Dec. 1-3.
Virtual Conference: Influencer Marketing & Activation Conference, Dec. 8-9. Presented by the ANA.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"The vote is the most powerful nonviolent change agent you have in a democratic society. You must use it because it is not guaranteed."
John Lewis
"Someone struggled for your right to vote. Use it."
Susan B. Anthony
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Download your Free Guidebook now!
Gizmo of the Week
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Zapps

New: productivity apps embedded right within Zoom.
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Factoids of the Week
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Content on Reddit receives an average of 165 million votes per day; the 2016 presidential election only drew 140.1 million votes. (Reddit)Tweet this!
Only 17% of marketers use landing page A/B tests to improve conversion rates. (HubSpot)Tweet this!
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