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4 Social Media Strategies for PR & Marketing Agencies to Attract New Clients

October 2017, Issue #5

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October 2017 Issue 5 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Have a Safe and Happy Halloween
Featured Post
4 Social Media Strategies for PR & Marketing Agencies to Attract New Clients
PR & marketing agencies can gain clients by showing their prowess in using social media strategies to promote their own business. Read More »

Twitter Cracks Down on Automated Direct Messages - Alternatives for Marketers
The common yet controversial practice of sending automated direct messages on Twitter is no longer a viable marketing strategy. Marketers who continue to send the automated messages to Twitter followers risk having their accounts suspended. Read More »
PR Personalities (And the Sameness Problem) You May Recognize
PR personalities fall into a small number categories, leading to PR campaigns and pitches that tend to resemble each other. Robot-like PR approaches are the norm. It's time for PR agencies recognize the value of mavericks and outside-the-box creativity. Read More »
Trump Bump Drives Increased News Subscriptions - Implications for PR
Subscriptions to news media outlets have jumped, thanks in large part to President Trump. That could present an opportunity to PR professionals. Read More »
Marketing Implications of Facebook's Explore News Feed: Opportunity or Catastrophe?
Image source: BetaNews
Facebook's new Explore Feed may offer marketers an opportunity to reach new audiences. As reach on Facebook's traditional news feed wanes, being discovered on the Explore feed may become the only non-paid Facebook marketing option. Read More »
Corporate Execs Hop into Social Media, Hoping to Connect - How PR Can Help
As CEOs and other C-suite executives post more frequently on social media, corporate communications teams will gain a larger role. The best teams will educate executives about the benefits and risks of social media and balance the brand's message with the executives' personal voice. Read More »
Most Viewed from Previous Issues
The Value of Broadcast News Monitoring for PR Agencies: Win New Clients & Impress Current Ones
Broadcast news monitoring can help PR agencies win new clients and greatly improve services to current clients. Despite the recent acceptance of online news, television remains the most popular source for news. Monitoring of TV news is a must-have service for agencies serving major corporations. Read More »
10 Steps to Obtain Quality Guest Blog Post Submissions
Image source: Joe the Goat Farmer
Many writers submit guest blogs with low-quality, duplicative content containing spammy links to disreputable websites. These recommended steps will help you screen out undesirable submissions and attract quality content from guest bloggers. Read More »
Other Articles to Help You
The New York Times
Columbia Journalism Review
Ishmael's Corner
Wise Bread
Heidi Cohen
Pew Research Center
The New York Times
From the Archives
Conferences and Webinars
Webinar: Unlocking the Business Value of Social Media, Nov. 7 at 2 p.m. Eastern time. Sponsored by HootSuite. Free.
Conference: #DMWF North America, Javits Convention Center, New York, Nov. 7-8. Presented by Six Degrees Ltd. Onsite all-access pass $999.
Webinar: Supercharge Your PR Writing for Better Results, Nov. 7 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: PR Daily World Conference, Nov. 8-9 in Washington, DC. Presented by PR Daily. Standard price $995.
Webinar: Writing For the Web and Mobile, Nov. 9 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Webinar: User Inspired Content is the Future of Influencer Marketing, Nov. 15 at 1 p.m. Eastern. Presented by WOMMA. Free.
Conference: Internet Summit, Nov. 14 to 16 in Raleigh, N.C. $345.
Webinar: How to Ignite (or Reignite) Your Career, Nov. 16 at 3 p.m. Sponsored by the PRSA. Free for members.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Manager - Milwaukee Art Museum, Milwaukee, WI
Associate Director of International Communications - Campaign for Tobacco-Free Kids, Washington, DC
Communications Manager - City of Punta Gorda , Punta Gorda, FL
Head of Global Media Relations - Barings LLC , Charlotte, NC
Director of Digital Communications Strategy - Federation for American Immigration Reform, Washington, DC
Director of Media Relations - Defenders of Wildlife, Washington, DC
Media Relations Manager - Museum of Science, Boston, MA
Marketing Positions
Director of Marketing - Northeastern University, Boston, MA
Director of Marketing & Communications - Rice University, Houston, TX
Marketing Data Analyst - National Fire Protection Agency, Quincy, MA
Marketing Analyst - TE Connectivity, Middletown, CT
Digital Marketing Specialist - Nexeo Solutions, The Woodlands, TX
Director, Integrative Communications, Marketing, PR & Social Media - Junior Achievement of Southern California, Los Angeles, CA
Ted Talks of the Week
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Why Videos Go Viral
Kevin Allocca
YouTube Trends Manager
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rfp for media monitoring and pr measurement
Gizmo of the Week
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Makes it easy to tell the story behind a dataset, without programming or data visualization expertise. Learn more
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media monitoring free trial - sign up now!
Quote of the Week
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"Life is an experiment. The more experiments you make the better."
Ralph Waldo Emerson
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Quote of the Week
Factoids of the Week
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16% of Americans subscribe to online news. (Reuters Institute)Tweet this!
66% of C-suite executives use social media for professional purposes. (Grisdale Consulting)Tweet this!
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