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10 Important Ways Social Media Listening Can Benefit Your Business

October 2018, Issue #5

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October 2018 Issue 5
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
10 Important Ways Social Media Listening Can Benefit Your Business
Social media monitoring provides organizations major marketing and PR benefits. Companies can find new customers, improve products, research their markets, and improve their PR strategies and campaigns. Read More »

10 Important Trends in PR Measurement & Analytics
PR measurement has become increasingly important as more PR pros recognize the benefits of tracking campaign effectiveness. Those who stay abreast of the latest PR measurement trends are more likely to survive and thrive. Read More »
10 Tips to Prepare Executives for Successful Media Interviews
Public relations professionals have the responsibility to prepare and train executives for live or recorded media interviews. Business executives may have extensive knowledge about their particular companies but may not be skilled at answering journalists' questions or crafting catchy soundbites. Read More »
How New Social Media Tools Can Improve Employee Communications
New communications tools such as chat, text/SMS and Slack may offer more effective ways to reach remote workers and better measure internal communications than traditional approaches. Read More »
Macro-Engagement of Micro-influencers Yields Marketing Dividends
Influencers with fewer followers enjoy higher engagement rates, new research shows. That's why savvy marketers pursue micro-influencers, social media commentators with relatively small followings but sizeable influence. Read More »
Most Viewed from Previous Issues
How Corporations Can Limit Risk When Taking a Political Stand
While corporations risk angering customers and other stakeholders when they take a stand on a political issue, they can mitigate risks with a well-developed communications plan. Read More »
Why Artificial Intelligence Is Too Dumb for Marketing
Artificial intelligence may be the future of marketing and communications and may remain the future for quite some time. Although more business functions now reap benefits from AI, marketing has seen limited impact. Read More »
Other Articles to Help You
Business 2 Community
PR Daily
Quartz
McKinsey & Company
PR Week
The New York Times
PC Mag
From the Archives
Conferences and Webinars
Webinar: Get More Media Coverage: Quick Changes to Outreach that Yield Big Results, Nov. 6 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: The Right Way to Measure PR, Nov. 7 at 2 p.m. Eastern Time. Presented by Axia Public Relations. Free.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Conference: IPR Research Symposium, Nov. 29 at the SUNY Global Center in New York City. Presented by the Institute for Public Relations. Free.
Conference: Media Relations Next Practices Conference and Video Boot Camp, Dec. 5-6 at the National Press Club in Washington, DC. Presented by PR News. $1,845 onsite.
Conference: Marketing and Digital Communications Conference, Dec. 6-7 at the Marriott Marquis in San Diego. Sponsored by the PRSA. Regular rate $955 for PRSA members.
Webinar: Elevate the Quality of Your Performance, Dec. 11 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Growth Marketing Conference, Dec. 11-12 at the Fairmont Hotel in San Francisco.
Virtual Conference: Measurement and Analytics, Dec. 14 at 11:30 a.m. Presented by MarketingProfs. Free.
Workshop: Crisis Communications Master Class, Jan. 23 at Arizona Public Service in Phoenix, AZ, and Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Workshop: Crisis Communications Master Class, Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Coordinator - AECOM, Indianapolis, Indiana
Senior Manager, External Communications - Susan G. Komen, Dallas, TX
Communications Manager - Mayo Clinic, Rochester, MN
Communications Writer - Laura and John Arnold Foundation, Houston, TX
Member Communications Manager - American Chemistry Council, Washington, DC
Communications Coordinator - United Way of Central Massachusetts, Worcester, MA
Director of Public Relations and Strategic Communications - Morgan State University, Baltimore, MD
Marketing Positions
Marketing Manager - MetroWest Chamber of Commerce, Framingham, MA
Digital Marketing and Communications Specialist - Habitat for Humanity of Orange County, Santa Ana, CA
Marketing Manager, Development Programs - National Psoriasis Foundation, Portland, OR
Digital Marketing Analyst - LQ Digital, Emeryville, CA
Digital Marketing Analyst - U.S. Chamber of Commerce, Washington, DC
Social Media Manager - Prep Sportswear, Seattle, WA 98134
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Quote of the Week
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"The source of influence isn't reach. It's knowledge and authenticity."
Nick Stagge
     VP, Marketing,
     ExpertVoice
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Quote of the Week
download your free guidebook now!
Factoids of the Week
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Only 13% of corporate communications professionals use mobile applications or text/SMS to communicate with employees. (Ragan Communications)Tweet this!
Micro-influencers deliver 7X more engagement on Instagram than influencers with more followers. (SocialPubli.com)Tweet this!
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